I bet you have been waiting for this particular blog post since you found out about AWeber, haven’t you? 🙂
You may have stumbled upon AWeber while looking for an email marketing platform. If so, you are certainly not alone. The popular email marketing tool has been around since 2003 and is known for its innovative features. In 2019 alone, AWeber was responsible for over 26.9 million active users and over $600 million in revenue.
If you are reading this, I assume that you are either a marketing manager or a brand marketer and that you are looking for a way to integrate AWeber into your workflow. And, if that is the case, then you have come to the right place. Because, in this article, we are going to tell you exactly how to generate a AWeber broadcast email link so you can send out personalized emails to your audience without having to enter a random email address.
First off, AWeber is available on both iOS and Android devices. Moreover, it has a desktop version for those who prefer to stay on top of things from the comfort of their own home. As for the pricing, it is a freemium tool, which essentially means that you can use all the features for free as long as you remain within certain limits. But, if you want to take advantage of some of the premium features, then you have to pay up. However, at least in 2019, AWeber is offering a 30-day free trial so you have plenty of time to try it out and decide whether or not it is worth paying for. In any case, here is a quick overview of what AWeber is and what it does.
AWeber is an email marketing platform developed in Canada. To put it simply, it is a tool that helps you send bulk emails to your audience based on their preferences. As a marketer, you can think of it as a way to collect contact details and then you can send follow-up emails to those who want to hear from you. But, with AWeber, the groundwork is already done for you. Not only do you get a simple sign-up form but you can also choose from a variety of email templates. Moreover, you can segment your audience by applying a few simple tags to your emails. For example, you could target men between the ages of 25 and 49 who live in London and work in advertising. With these details, it is a simple task to craft an email that will hit all the right notes with your audience. And, best of all, you don’t have to worry about spam filters because AWeber has an inhouse anti-spam team that is always on the lookout for fraudulent activity. So, while it is true that you have to pay for some of the premium features, at least you are assured that your email will reach your audience.
Now, if you want to get technical, here is a list of the tools and services that AWeber integrates with to make your life as a marketer easier.
Yes, you read that right. You don’t need a separate email account to use AWeber. What you get with the Standard plan is everything you need to get started. With Google’s free email service, you have access to over a billion messages and can use all the features for free. As a result, AWeber seamlessly integrates with Gmail and allows you to send and receive emails from the same account. And, if you decide that you want to take advantage of the premium features, then you can do that too.
Calendars and Tasks
Yes, I know. I was surprised when I first came across AWeber as well. In fact, aside from the fact that it connects to Gmail, you can also use it to track your deadlines and tasks. With AWeber, you can create multiple dates and times for events and tasks and then you can send out an email to your team with the subject line of “[Task]: Reminder: Due Date”. And, if that isn’t enough, you can also use the platform’s calendar to set up meetings and conferences. Not only that but you can create recurring events and tasks so that you don’t have to keep reminding your team members about the same things. In short, if you run a business, you can use AWeber’s calendars and tasks to keep track of meetings, events, and deadlines. Moreover, its integration with Google Calendar makes it super easy to add events and tasks from your phone. As for the premium features, they are completely separate from the basic plan and they add a lot more functionality. But, if you are a small business owner who just wants to keep your phone number and email address private, then AWeber’s standard plan should serve you well enough.
Do you want to know the best part of AWeber? It comes with a fully equipped customer database. Now, I know what you are thinking. Customer databases. Everyone has them these days. But, how good is AWeber’s? The answer is phenomenal. Not only does it have all the features mentioned above but it also offers a place for you to store customer data. Moreover, the tool allows you to maintain accurate records of your interactions with customers. For example, if you order food online and the company delivers it to you, then you can easily enter that information into AWeber. Similarly, if a customer leaves you a review or a feedback, you can enter that as well. The whole point is not to boast but to illustrate how useful AWeber’s customer database can be. Especially if you run a company and you want to gain more customers, setting up a customer database with AWeber is one of the simplest and most effective ways of achieving that.
Social Media Integrations
If you are active on social media, you can integrate your accounts into AWeber. This way, when you post something to social media, it will automatically be shared with your audience on email. And, if you get a lot of activity on social media, then you can take advantage of the tool’s social media features. You can choose from a variety of social media networks including Twitter, Facebook, and Instagram. As for the premium features, they are completely free as long as you remain within the social media’s limits. For example, you cannot post to Instagram more than once every two weeks or create a Twitter account with more than 500 followers.
So, there you have it. A fairly comprehensive look at AWeber. If you are looking for an email marketing platform, then this article should serve as a starting point to get you going in the right direction. At the very least, it will give you confidence that you are making the right choice by downloading the app. Do note that AWeber is available for both iOS and Android devices, so if you own one of those phones, then you can get the app right away.