Marketing through email is a tried and tested method for reaching businesses’ customers. But before you can start sending out all those spammy emails you’ll need to have some way of collecting the email addresses of potential subscribers. Otherwise, you’ll end up in a lot of trouble with the spam cops.
Now, there are many ways in which you can collect email addresses. You can sign up for a free account with a marketing automation software (which we’ll explain more about in a bit) and build up a massive mailing list. Or, you can run a short survey on your website where you ask people for their email addresses. The choice is yours.
Whatever method you use, it’s essential that you follow the RIGHT WAY of doing business. We’re not talking about collecting email addresses to sell something to them. That’s illegal and highly discouraged. We’re talking about collecting email addresses to send legitimate email marketing to potential subscribers. That’s how you get permission to engage with them in the first place. So, without further ado, here are FIVE ways to get email addresses…
1. Create a Subscription-Based Website
The first and most obvious way to collect email addresses is to create a subscription-based website. Subscription-based sites, such as bizEaze and userish.com, allow website owners to generate a small income from the people who subscribe to their email newsletters.
These types of websites generate a small income from the people who subscribe to their email newsletters. So, if you build a business around compelling content and offer a free trial, you have the makings of a successful subscription website.
People like to feel as though they’re getting some sort of value when they’re subscribing to a newsletter. So, if you can create a sense of excitement about your wares or services, you stand a chance of convincing people to subscribe.
2. Use a Free Blogging Platform
One of the simplest ways to get email addresses for your email marketing campaign is to use a free blogging platform, such as Blogger.com or Squigg.com.
These platforms make it easy for anyone to set up a blog. And what’s more, they’re very intuitive. So, if you’ve never done so, setting up a blog could be a lot easier than you think. You’ll just need to register an account with the blogging platform you choose and then create a new post on your blog. The best part? Most blogging platforms allow you to capture email addresses of visitors to your blog. So, not only do you have the opportunity to grow your mailing list, you can also make money from those you’ve already reached!
There are many different ways in which you can make money with a blog. You can sell and display ads on your site. You can become a reseller of products such as cameras or travel accessories. Or, you can sell and display ads on your site but don’t have any products to sell. In this instance, you could set up a blog for FREE and then gradually start introducing ads while monetizing and expanding your audience.
3. Sign Up for a Marketing Automation Service
Marketing automation services, such as HubSpot, Pardot, and MailChimp, can be a great way to grow and manage your mailing list.
Managing a mailing list isn’t easy. Believe it or not, most companies or businesses don’t have the time to do this. So, they outsource their email marketing to companies they trust. That’s where marketing automation services come in. With these services, you can set up a professional email marketing campaign in no time and stop worrying about how to grow your list.
The best part about marketing automation services is they take the drudgery out of email marketing. You can use automated email templates to send out your emails. Plus, you can use specialized software to grow your list. Using these services is a lot less stressful and a whole lot more effective.
4. Use a Facebook Group to Grow Your List
A useful tool for any business is to establish yourself as an expert in your field. One way of doing so is through the use of Facebook groups.
What is a Facebook group you ask? Essentially, it’s a place for businesses, brands, and organizations to come together and engage with customers.
Why would you want to establish a Facebook group for your email marketing campaign? Well, you can start by creating a discussion around a particular product or service and see who you can engage with. When people join your group they’re not only gaining access to your content but they’re also engaging with you directly. (And if you use Facebook’s Groups feature properly, you can even set up a LIVE video call with your audience!)
What’s more is as people are joining your group they’re also giving you their email addresses. So, in addition to getting their attention with content, you’re also gaining the ability to engage with them directly and offer them value.
You can use Facebook groups to establish yourself as an expert in your field, which in turn, can help you get more email addresses. Plus, you can use the group to engage with people about your products or services and collect feedback. You can then take this feedback and use it to improve your business.
5. Start a Blog in Another Country
There is a way to make money without having an online presence at all. You can start a blog in another country and then use specialized software to route your blog posts to your existing audience.
The advantage of this approach is you can be based in a country that has favorable internet access laws and you don’t have to worry about getting blocked by Google or another search engine. (Try arguing with a Google search engine that your website isn’t relevant when you’re trying to sell a product and you’ll soon find yourself banned from Google searches altogether!)
The above methods for getting email addresses are, by no means, the only way to do so. There are many others including getting them from friends and family. However, the above five ways to get email addresses will get you started.