If you run a blog, then you already know the importance of getting people to sign up for your email list.
People who sign up for your list can then receive emails with fresh blog content from you – and more importantly, they can also unsubscribe to these emails at any time if they decide to do so. So, it’s in your interest to make sure that you get sign-ups as often as possible.
While it’s true that getting people to sign up for your email list can be difficult, it doesn’t have to be. With the right strategy, you can prove to potential subscribers that signing up for your list is worth it.
The Proof Points Method
Before you start getting overly creative and try to drive traffic to your website through unorthodox means, you might want to try something simple first. What better way to grab people’s attention than with a solid argument?
That’s the basis of the Proof Points method, which I’ll explain in a bit more detail. For now, all you need to know is that this is a proven tactic that works like a charm to get people to sign up for your email list. So, given that you have a blog, you can likely relate to the need for an email list.
To begin with, you’ll want to create a special offer – something that will hook potential subscribers and make them want to sign up for your list. What better way to do this than with a discount? A discount for an email list can be very effective because it’s something that people can’t refuse.
For example, suppose that you’re selling cookbooks and you decide to offer a free digital copy of one of your cookbooks with your first order. Sounds good, right?
This is what I like to call a soft-sale — a sale where you’re not asking for money up front. Rather, you’re offering a freebie in exchange for someone’s email address.
You’ll then want to communicate the value of the freebie a few times in your emails. In the example above, you could mention a couple of times that the cookbook is free. But also, you could say that by signing up for your list, you’ll receive exclusive insider tips on how to make the recipes contained in the book. Or, you could say that by signing up, you’ll be added to a special mailing list that will help you get in touch with the author of the cookbook directly if you have any questions.
The Power Of Personalized Content
Keeping people interested in what you have to say is an age-old challenge for content creators. After all, humans naturally lose interest in things that they already know or have experienced themselves. With that in mind, it’s important to find creative ways to keep your audience interested in what you have to say.
One powerful tool you have available is personalized content. With personalized content, you can make sure that people know that you understand their needs and wants. So, while everyone else around them is getting a cookbook for Christmas, they’ll be getting a cookbook that’s specifically tailored to their tastes.
In the example above, you’ll notice that I used a tool called AWeber to create the email list. AWeber is just one of the many email marketing platforms available today. With AWeber, you can create automated email campaigns that will send out personalized emails to your subscribers based on what they’ve told you about themselves in the membership sign-up form.
If you decide to go this route, you’ll want to make sure that you cover all the necessary technicalities so that your subscribers feel confident they can use your services. For instance, you might want to create a help center on your website that contains all the necessary information for your subscribers to use your service without fear of running into any problems. This way, even if they have never done so themselves, they’ll feel confident that they can use your service without any trouble.
The Importance Of Building a Subscription Workflow
When you get subscribers, the first thing you should do is build a subscription workflow. What does this mean? It simply means that you’ll need to set up automated processes so that you can send out emails on a regular basis without needing to check in with your subscribers individually.
To go into more detail, when you get a new subscriber, you’ll want to send them a welcome email that contains a link to your membership management page. On this page, you’ll want to create a membership level that the subscriber can choose to join. Once they’ve chosen a membership level, you can then set up automated monthly emails that will remind them to renew their subscription. Finally, when they do decide to opt-in for these emails, you can use a tool like AWeber to create an automated email campaign so that you can send them a confirmation email and new content as soon as it goes live.
Now, if you decide to go this route, make sure that you put into consideration the needs of your subscribers. How often do you think they’ll need to be reassured that their subscription is still active? How often do you think they’ll need to be reminded to renew it? The last thing you want is to send out a bunch of emails and have them turn off your service because you overloaded their inbox.
You also need to put into consideration the amount of content you’ll be sending out. If you decide to go the personalized content route, then you might want to think about scaling back on the amount of content you send out. It’s all about finding that right balance so that you can remain sustainable while also continuing to grow your audience.
Last but not least, make sure that you follow through on what you promise. One of the biggest turn-offs for potential subscribers is when a brand creates a sense of false hope. So, when you offer a freebie in exchange for a person’s email address, you’d better make sure that you actually deliver on that promise.
Now, if you decided to go this route and you followed all the steps above, you’d have a successfully launched email list. And before you know it, you’d have a whole waiting audience eagerly anticipating your next blog post.