While email marketing is certainly not a new phenomenon, the way we communicate via email has changed significantly in recent years. Thanks to the innovation of platforms like Mailchimp and marketing automation tools, marketing with email is now easier than ever before.
Let’s explore how you can put the power of email marketing to work for you
Before we get started, let’s cover some essentials. You’ll need a good email marketing platform (we recommend Mailchimp), an email blaster (we recommend ConvertKit), and a mailing list (we recommend Mailchimp).
Additionally, you’ll need to understand the importance of segmentation and targeting in email marketing.
The more you can do to target the right audience and segment that audience based on interest or behavior, the more you can achieve with your emails. For example, if you’re sending out a newsletter for fitness enthusiasts, you may want to include specific workouts or meal ideas for that audience. Or if you’re sending out emails to promote a new product, you may want to include detailed information about the product to drive conversion.
Last but not least, you’ll need to have an email marketing strategy. What do you plan to achieve with your email marketing? Are you looking to grow your list? Are you looking to gain trust with your audience?
Now that you have the basics covered, let’s move onto the fun stuff.
The Many Benefits Of Email Marketing
Thanks to email marketing, you can do a lot more than just sell products. You can provide great content that’s relevant to an interest or behavior segment. You can stay in touch with your audience and encourage them to continue doing business with you. You can even follow up with post-purchase or post-conversion activities to continue growing your business.
Here are just a few of the benefits of email marketing.
It Grows Your Audience
One of the great things about email marketing is that it continuously grows your audience. The more you do, the more people you’ll reach. Every time you send out an email, you’re adding another person to your email list. So if you want to grow your audience so you can grow your business, it’s a perfect fit.
Why? It’s simple. People love to be asked. Asking interested parties to take an action (like subscribe to a list) is a proven way to grow an audience. Plus, you’re not doing this to just any audience. You’re doing this to subscribers who’ve already shown that they’re interested in your content or product.
Here’s a good example. Let’s say you’re the leader of a Facebook group for weight loss inspiration. You share helpful tips and tricks for weight loss as well as offer support to those who need it. Every week you share a new piece of content (like a recipe or a workout routine) and ask your audience to comment or like the content.
You’ll notice that your followers are constantly engaged with your content. Because you’re asking them to do something (like like a post or comment), they’re more willing to listen and engage. This makes your work more valuable and improves the chances of them taking action.
It Builds Trust
One of the major draws of email marketing is that it allows you to build trust with your audience. Remember, your audience has no reason to trust you. They have never done business with you or heard of you before. So it’s your job to prove to them that you’re something special. You can do this by simply being authentic and sharing your values.
You see, when someone decides to do business with or buy from you, they’re entrusting you with their personal information. This is why it’s so important to build trust with your audience. You can gain their trust by being honest and by ensuring that personal information is always treated with care and respect.
Pro-Tip: Use a tool like TRU to create a trustworthy relationship with your users. It makes email marketing much easier because it takes the stress out of having to constantly be on your guard to avoid any kind of misuse or abuse of your personal information. This way, you can continue to build trust with your audience and encourage them to do business with you.
It Helps You Measure Performance
One of the biggest perks of email marketing is that it allows you to track the effectiveness of your marketing efforts. Even before you begin your marketing efforts, you can take advantage of automated email analysis tools that can provide you with insightful information about the performance of your efforts.
For example, you can set email marketing as your primary goal for the year and use tools like Google Analytics to track the performance of your different campaigns. You can test various content types, subject lines, and emails to see which ones work best for your business.
As you develop and test different marketing campaigns, you can easily track the results using tools like Google Analytics. This way, you can continue to fine-tune your efforts and eventually hit on the winning formula.
It Provides Great Content
An excellent way to grow your audience and establish trust is to provide valuable and relevant content. People like to feel that their time and effort are worth something. So if you want to encourage people to subscribe to your email list or engage with your content, give them something valuable in return.
Content is always a good choice, but it’s even better when it’s valuable. People will feel that their time is worth something and that you’re offering something of value in exchange for their attention. Value doesn’t necessarily mean money, but it often does. If you want to gain trust with your audience, offer them a valuable service or content that they’re not likely to get anywhere else. For example, if you’re an online store that sells handbags, you may want to offer an in-depth advice column on the subject of handbags. Or you may want to create a blog for women (or men) that’s all about fashion and style.
Pro-Tip: In your emails, make sure that you offer value to your subscribers on a consistent basis. Sometimes, you’ll have great content that’s immensely valuable. Other times, you may need to offer value in the form of a freebie or a discount code. Whatever you do, make sure that it’s always relevant to what your audience wants and that it’ll help them in some way.
How To Set Up Your Email Marketing Business In 5 Steps
If you’re looking to get started with email marketing, there are a few easy steps you can take to make sure your business is prepared to grow and thrive.
To begin building your email marketing business, you’ll want to take out a business loan, hire some staff, and create a plan. Setting these up will be much easier (and more affordable) if you have the right information. So let’s walk you through the process of getting started.
Step one: Identify Your target audience
The first step in building your email marketing business is to identify your target audience. Who are you trying to reach with your emails? What do you hope to gain from this venture? This is the part where you decide whether or not to move forward with your email marketing business.
Include specifics about your target audience. What are they looking for? What do you offer that they’ll appreciate? Create a profile of your ideal buyer and determine what makes them special. Use this information to create buyer personas (a fancy word for ‘persona’).
Pro-Tip: To create an ideal buyer persona, you’ll want to use a tool like Customer.io that can pull information from your existing databases, websites, and social media to create digital personas. This way, you can tailor your content to be more effective and interesting to your target audience.
Step two: Determine the goals and objectives of your email marketing campaign
The next step is to set the goals and objectives of your email marketing campaign. What do you hope to achieve with this campaign? What are you looking to gain from this effort? Setting measurable goals and objectives will be an invaluable tool in measuring the success (or failure) of your campaign.
There are three key areas you’ll want to focus on when setting your goals and objectives: 1) What are you trying to achieve? 2) With what is you’re trying to achieve? And 3) How many pieces of content do you plan to send out?