Marketing your email address is one of the best things you can do for yourself as an internet marketer. When someone clicks a link or opens an email and sees your unique address, they know exactly who you are and what you have to offer. Although it’s not a legal requirement to do this, you have a lot to gain by marking your email address. The following are some of the best tricks of marketing your email address.
Don’t Broadcast Your Email Address
When you sign up for a mailing list or go to a website to take advantage of a free offer, you are usually asked to input your email address. After you give them your email address, you will see many different types of content from the company. Sometimes this content is not applicable to you and your interests, and you will see countless emails with random articles or offers that you don’t want to miss. If you have a business email address (like [email protected] ), you should absolutely be using it for your blog or business. However, you should never put your personal email address online. You can build a brand for yourself by using your personal email address, but you should always consider whether or not you want to broadcast this information. It’s better to build a web of trust with your potential customers rather than create a potential risk.
Use Social Media To Build A Following
You can put out some genuinely good content and still end up losing customers to competitors because they have more engaging or entertaining content on their sites and social media platforms. The key to dominating the web is to have the most engaging content. If you want to be able to market your email address, you will need to consider this. The best way to do this is to get involved with social media and use your blog or website as a way to engage with your audience. The more you engage with your audience, the more they will appreciate your content and find value in what you have to say. Developing a social media following is a great way to gain credibility and be seen as an expert in your industry. The more you participate on social media, the more people will want to follow you. Never underestimate the power of social media in reaching your audience.
Vary The Content You Publish
It’s important that you keep your content varied and interesting. If you are providing valuable information that is applicable to a variety of people, you will gain credibility with your readers. When you present new content or vary existing content, you are holding the attention of your audience. If you are worried that what you are publishing online is not fresh or varied, take a look at what your competitors are doing. A good rule of thumb is to aim for at least two new articles per week, and vary the content on your website or blog as much as possible.
Make Your Email Address Easy To Remember
Use a memorable email address. If someone is going to have to enter their email address a million times in order to get the content they want, you are losing them as a customer. Make sure you use a combination of letters and numbers, and make it easy for others to remember. You want your potential customers to be able to pull up phone books and look up your address. Publishing a blog article once a week is a great way to ensure that you are always in the memory of your audience.
Marketing your email address is a great way to build credibility. When someone clicks a link or opens an email and sees your unique email address, you are much more likely to gain their interest. You can use this interest to direct them to your website or blog, where you can continue to build your credibility.