If you have been reading my blog for a while, you know that I usually try to post new articles every week. It can be difficult to keep up with this consistently without some help. That’s where links come in…
As you know, I use Aweber to collect email addresses for my blog. I also use it to store my podcast episodes. One of the reasons I love Aweber is that they have an archive of all the articles and videos that I have posted here on the blog. This archive is known as a home page. You can link to any one of these archived articles or videos in your blog posts or social media posts using a special syntax and a call-to-action (CTA).
For example, let’s say that you want to link to a specific blog post called 5 ways to improve your podcast episode. In order to do this, you would type in 5 ways to improve your podcast episode (without the quotation marks) in the code block of your blog post.
Then, you would enter this special link to the specific blog post:
https://blog.kevinmaloney.com/5-ways-to-improve-your-podcast-episode/
This will take your reader to a new, separate web page where they can read my blog post. But don’t stop there…
Once they are on that page, they can click the link to the Aweber archive and easily access all of the other content I have posted to the blog.
Use Hashtags
You may wonder why I put so much emphasis on using hashtags in my blog posts and social media posts. The answer is quite simple…
You never know what kind of keywords other people may use to find your content. For example, let’s say that you post a podcast episode about podcasting and online marketing. Someone may search for “podcasting online marketing” and find your blog post. In this case, they would click on the link to your blog post and then enter the audio search field to search for more content.
Then, they may decide to click on the Aweber link to see all my archived articles and videos. Since they already know what they are looking for, they may not need to search at all. But, if they didn’t see the hashtag (#) before, they may not know what it means and could end up viewing unrelated content.
Avoid Blacklisted Tags
As a blogger starting out, you may wonder which keywords to use and which to avoid. If you are unsure, it’s a good idea to avoid using any keywords that are on the blacklist. These are the words and terms that the major search engines don’t want you to use because they think you’ll get poor quality scores from Google.
When you search for content using these keywords, you will usually see a small snippet of text with a link to the website at the top. This is a sign that the keywords are being used by someone somewhere, but it doesn’t necessarily mean that they are relevant to your content.
To avoid this, try to use words and phrases that the major search engines like Google, Bing and Yandex think are important. For example, if you are writing an article on podcasting and you want to add a little more spice to your content, you could try saying something like this:
“Thoughts on podcasting and how it can help your online marketing strategy?”
Here, you are using the word podcasting twice in the same sentence and you’ve used a phrase (how it can help your online marketing strategy) instead of a single word. This will make your content easier to find when someone is searching for information about podcasting and online marketing.
If you want to quickly find the best content available on your topic, use a tool like Google’s Keyword Planner. Just type in your keywords and click Search to get started.
This tool will pull up a list of keywords that are used the most in relation to your topic. From there, you can choose which ones you want to use and which ones you’d like to avoid. Then, you can publish your blog post, social media post or ebook (if you’re using an ebook platform like Authord or Smashwords) using a tool like WordPress.
If you want to create an informational archive of blog posts that you’ve published, you can use a tool like Archive.org to create an online scrapbook. You can upload all of the posts that you’ve published to this online archive, as well as keep track of your blog’s content using tags. When a reader lands on your blog post’s page, they will see a list of the posts that they are interested in reading and can easily find other related content by scrolling through the list. This feature makes it easier for your readers to navigate your content.
To make sure that your blog posts stay fresh in the minds of your readers, try using different types of content. If possible, you could create a podcast episode or series that is centered around a certain topic. Doing this regularly could help keep your content relevant to your target audience and encourage them to come back for more.
You may also want to create a blog post that is just a collection of interesting facts. Doing this could help you establish yourself as an expert in your industry. The important thing to keep in mind is that all of this content should be relevant to your target audience and should always be available for your readers to find.
If you want to build a successful blog, you must be consistent and you must continue to provide valuable content to your audience. One way to do this is to link to an archive homepage where your readers can easily find all of your previous content. By doing this, you are ensuring that they will always be able to find your latest content even if they haven’t checked in for a while. This is one of the primary reasons why I suggest creating an archive homepage with a blog post on it.