In the last few years, email marketing has evolved from a free tool to a very important part of a company’s marketing strategy. Thanks to the simplicty of creating a good looking email and the advancements in content creation, the costs of sending out a blast to your entire database has dropped dramatically.
If you’re looking to expand your email marketing strategy, you’re in the right place. Here’s how you can use Wix Email Marketing to create separate contact lists and segment your audience.
Create Multiple Contact Lists
One of the first things you should do when you set up your email marketing campaign is to create multiple contact lists. Depending on your personal preferences and the objectives you’ve set for your campaign, you can have a list for customers, leads, prospects, and so on.
For example, you can have a list of customers who have purchased a specific product from your company, or you can have a list of leads who have shown an interest in your services. You can even create a list of people who have expressed an interest in your company but haven’t made a purchase yet. Knowing who these people are and whether or not you’ll be able to convert them into paying customers can help you determine the effectiveness of your marketing efforts.
Segment Your Contact Lists
Once you’ve established several contact lists, the next step is to segment your audience. Although you might already be receiving some level of segmentation within your contact database thanks to the efforts of your sales team and the use of advanced techniques like data mining and natural language processing, you should still take the time to do some more granular segmentation.
For example, you might want to create separate lists for people based in California, Florida, and so on. Within your email marketing software, you can use triggers or conditions to determine who gets what content when. The options are endless.
Use Content Categorization To Your Advantage
If you’re not familiar, content categorization is the process of grouping content (such as blog articles, e-books, and so on) with similar contents together into topic-based categories. When you use content categorization, you can show your audience content based on what they’re searching for.
If you’ve ever tried to create a website where users can find exactly what they are looking for, you know how difficult this can be. That’s because there’s so much content online that it’s difficult to know where to start. Using content categorization can help solve this problem by allowing you to group related content together so you can easily find what your looking for without having to search through a million articles.
The downside is that this can take a lot of time. When you’re trying to grow your email list and start making money from online marketing, every hour counts. That’s why it’s important to segment your audience as soon as you can and use the information you’ve gathered to prioritize your content creation efforts.
Use Your Audience’s Interests To Determine The Content You’ll Produce
Another important aspect of content creation for an email marketer is determining the content you’ll produce based on your audience’s interests. You can do this by either looking at the main page of your email client or going to your dashboard and checking out the top performing pieces of content.
Once you have this information, you can use it to determine what content would be most useful to your audience. There are a few different ways you can go about this, but one of the simplest is to look at the main interests your audience shares. For example, if your main interest is travel, you might want to create a series of blog posts about travel destinations around the world. Or if your main interest is fitness, you might want to create a blog post series about the different types of exercise routines you can do.
Once you have this content, you can use it to promote your website in a no-brainer way. In the next section, we’ll show you how you can use content planning to your advantage.
Use The Sassone Method To Ensure You Have Everything You Need
Finally, it’s important to have everything you need in place before you start creating content. This includes having a few drafts of the blog posts already written, as well as having videos and/or graphics prepared for each segment.
One tool marketers can’t live without is a good content planning software like Sassone. Sassone simplifies the process of creating a blog post or other types of content, by handling all the boring details for you. For example, let’s say you already have a blog post about blogging. With Sassone, you could just type in the key words “blogging” and “marketing” and hit “submit.” You’ll get a short list of related content that’s already been drafted, along with some of the finer details covered in the original blog post. In this way, you can make sure you have everything you need before you even begin to plan your content creation process.
Thanks for reading! We hope this was helpful. If you have any other tips or suggestions, please feel free to leave us a comment below.