If you’re looking to move your e-mail marketing campaign from one provider to another, whether it’s because you’ve decided to try a new hosting company or you’re just looking to switch brands, then read on!
The Need For Switching Providers
It happens to the best of us. We work hard to get or stay on top of our game, continuously improving and experimenting with new ideas and tactics, but somehow along the way we end up on a platform that doesn’t serve our needs. This is where switching providers comes in. When you switch from AWeber to Benchmark, you’re not only switching from one of the most popular email marketing platforms to one of the most popular performance marketing platforms, but you’re also switching from one company to another. This can cause a lot of headaches, especially if you’re not prepared for it. You’ll have to learn how to move your e-mail list, customer database, and all the other associated data, as well as come up with a plan on how you’re going to approach your new campaign, all while ensuring that your former customers aren’t left in the dark.
The Steps To Prepare For A Switching-E-Mail-Marketing-Provider
What happens if you’re not prepared for the switch? Pretty much everything breaks down, and it can be quite the chaotic mess. If you don’t want to find yourself in this situation, then make sure that you prepare for the switch by taking the following steps:
1. Stop Sending E-Mails From The Old Provider
As hard as it may be to believe, sometimes life just happens and you end up on a platform that doesn’t serve your needs. This may not be the case, but it’s still a possibility. When you find yourself in this situation, it’s time to put a stop to it and find a new platform that can help you promote your business. You can either choose to stop sending e-mails from the old platform and find another way to deliver them, or you can continue with the old platform and find a way to make it work for you.
2. Back Up Your E-Mail Data
Moving your data from AWeber to Benchmark is fairly easy, but you need to make sure that you have a backup plan in place in case something goes wrong. It’s a good idea to have a back up storage solution in place, especially if you’re planning on starting a new blog or if you want to make sure that your existing data isn’t lost during the transition. There are many reasons why you may want to move your data, and it’s never an easy decision. However, if you want to ensure that your data is safe, then make sure that you have a backup plan in place.
3. Migrate Your E-Mail List
There are several different methods that you can use to migrate your AWeber e-mail list to Benchmark. You can either choose to move all your data at once and create a full-blown mass mailing to get the process started, or you can copy and paste the e-mails from AWeber one by one into your new platform. Whichever method you choose, make sure to follow the guidelines set forth by the new platform to ensure that your data is cleanly imported.
4. Split Your E-Mail Database Into Different Campaigns
You can’t simply import your AWeber e-mail database into Benchmark and have everything work automatically. You need to split up your e-mail database into different campaigns, depending on the needs of your business. The main goal is to ensure that you have a single database that can easily be accessed and managed from any device.
5. Come Up With A New Method Of Subscription Management
It’s always best to find a way to keep your customers engaged and motivated to stay subscribed to your mailing list. One way of doing this is by offering them unique content that is tailored to their needs. You can create blogs, podcasts, and other digital pieces of content that you can send out to subscribers to keep them interested and engaged.
Ensure That Customers Are Still Getting The Important Information
Even though your old and new platforms may have all the necessary features that you need, there is a chance, albeit slim, that somewhere along the line a glitch happened and some of your customers may have been left out of the loop. These are the types of customers that you should keep in mind when you’re setting up your new platform and deciding how to handle the transition. Ensure that these customers are still being kept up to date on important information regarding your business, products, and services.
Moving Your Campaign Can Be A Painful Process
Believe it or not, moving a campaign in AWeber isn’t as easy as it seems. It takes a lot of time to set up procedures, find a place for all the data, and follow up with everyone, especially if you’re switching brands. This is why it’s important to be prepared for the switch, especially if you’re shifting platforms midstream. Make sure that you’re doing everything you need to do to make the process as easy as possible and minimize the amount of stress that goes into it.