How to Put Your Email Marketing Experience on Your Resume?

If you are looking for a new position in marketing and you have experience in email marketing, then your resume may simply be lying to employers. According to Payscale, the average HR manager spends about two hours per week on day-to-day HR functions, and about four hours per week on administrative tasks. So it’s a good chance you’ll be spending a lot of time sitting at your desk, waiting for tasks to complete.

What’s more, 80% of executives say they would favour a candidate with digital marketing experience, as companies with an inhouse digital marketer are twice as likely to be successful as those without.

The Need For Speed

With so much inaction going on around you, it’s important to stay engaged. In order to keep up with the competition, you need to be putting out content as quickly as humanly possible. While this may mean creating a million tiny articles, it also means ensuring none of them takes too long to create. If you are planning on applying for a job in marketing, then it would be beneficial to have some ideas of what to include in your resume. Even if you aren’t sure what specific sections to include, it’s still good to have general ideas.

Throwing out a steady stream of content is all well and good, but if you are looking for that perfect job, then you may want to consider doing a little bit more. Take a few months off, establish yourself as an expert in the field and then start applying for jobs. You never know – you may just end up finding that perfect role. Plus, the more you put in now, the more you can eventually pull back. Being overqualified is never a bad thing.

Marketing Resumes Are Trendy

Thanks to companies like Upwork who allow freelancers to find work, it’s now possible to establish yourself as an expert in digital marketing, even if you haven’t worked in the field. Established freelance writers and editors can be found on platforms like Upwork, who’s clients include companies like Google, L’Oreal, Unilever and many more.

As a result, marketing resumes are currently in high demand and inauthentic resumes are often spotted by clients. If you are worried that your resume may not match up to the requirements of the role you are applying for, then it may be a good idea to establish yourself as an expert in digital marketing. Moreover, if you can prove you are an expert, then it will make it much easier to land that contract.

Additional Skills That Might Get You Noticed

While having a good understanding of digital marketing and email marketing is beneficial, employers might also be looking for other skills you have. Knowing how to write a press release is not the same as generating and sending out press releases to media houses. Other skills such as copywriting, social media, SEO and PPC are also highly in demand, according to Payscale.

If you have any other skills that could be beneficial to the employer, then you should certainly list them on your resume. For instance, if you are a software developer, then you might want to include that on your resume, as it will prove that you can create software that helps businesses grow. If you are a graphic designer, then you can list your skills and experience in creating marketing material, including resumes, illustrations and anything else related to visual communications.

The Main Benefits Of Having A Resume In Digital Marketing

Having a resume in digital marketing can be a great way to prove your expertise. As a result, you can start applying for jobs in the field and gain experience. Plus, when you are applying, you can attach your resume and highlight your relevant experience, instead of having to write a long cover letter, which many companies don’t like to see.

The Most In-Demand Jobs In Digital Marketing

Based on Payscale’s extensive research, here are the most in-demand jobs in digital marketing, along with the highest average salaries that can be expected, given those roles.

  • Marketing Manager: $115,000 (20% higher than average)
  • Vice President of Marketing: $105,000 (20% higher than average)
  • Director of Marketing: $90,000 (10% higher than average)
  • Marketing & Sales Director: $85,000 (5% higher than average)
  • Marketing Manager: $80,000 (5% higher than average)
  • Vice President of Marketing: $75,000 (5% higher than average)
  • Director of Marketing: $65,000 (10% higher than average)
  • Marketing & Sales Director: $60,000 (5% higher than average)
  • Marketing Manager: $55,000 (5% higher than average)
  • Vice President of Marketing: $50,000 (20% higher than average)
  • Director of Marketing: $40,000 (10% higher than average)
  • Marketing & Sales Director: $35,000 (5% higher than average)

The Most Popular Jobs In Digital Marketing

Based on Payscale’s research into the most popular jobs in digital marketing, these are the roles that candidates want to get into and the ones that candidates are most likely to get hired for.

  • Marketing Manager: 32% of job seekers are looking for this position
  • Vice President of Marketing: 23% of job seekers are looking for this position
  • Director of Marketing: 20% of job seekers are looking for this position
  • Marketing & Sales Director: 10% of job seekers are looking for this position
  • Marketing Manager: 9% of job seekers are looking for this position
  • Vice President of Marketing: 7% of job seekers are looking for this position
  • Director of Marketing: 6% of job seekers are looking for this position
  • Marketing & Sales Director: 4% of job seekers are looking for this position
  • Marketing Manager: 3% of job seekers are looking for this position
  • Vice President of Marketing: 2% of job seekers are looking for this position
  • Director of Marketing: 1% of job seekers are looking for this position

With those juicy roles on the brain, it’s time to go for a run, get some caffeine and put your creative juices to work. You might just find you’ve landed yourself a dream job – we can’t promise you’ll get rich, but you’ll definitely be working in a field you’ll enjoy.

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