Most marketers are familiar with the concept of email marketing. After all, we get most of our news from this channel.
But did you know that email marketing is just one form of communication that online Marketers use? There is a wealth of data available to marketers via different platforms like social media, websites, and mobile applications. With so much information accessible from different mediums, how can marketers choose the right leads to follow up with?
Deciding which prospects to follow up with is often a difficult decision. That is why we have formed what we think is a pretty cool team to help you with your marketing. We are a remote team of marketing automation enthusiasts who work with small businesses in growing their revenue and customer base via email marketing.
In this article, we will walk you through the process of finding your customers’ most profitable leads using email marketing data.
The Decision-Making Process
Email marketing is a crucial part of any company’s income. Marketers use various tools to track performance and analyze results. Some of the more popular ones are drip email marketing software, such as MailChimp, and marketing analytics platforms, like Google Analytics.
These tools allow marketers to easily keep track of the emails they send out, who they send them to, and how they performed. They can also be used to analyze the effectiveness of different campaigns and segmented groups of people.
But while these tools are extremely useful, they do not always provide the complete picture. That is why we suggest you follow a process when reading through marketing results.
First, look at the analytics platforms’ traffic metrics, bounce rates, and conversion rates. These numbers should make it clear which leads are most valuable and which could be closed or filtered out.
Further, we suggest you look at the funnel, or the path that the leads took to become customers. This will help you identify which marketing efforts were most successful and identify key decisions that can be made from the data.
The main takeaway from this article is that you should not just look at the results from an email marketing campaign in isolation. Just because a campaign did not perform well for one person or company, this does not mean that it will perform badly for everyone else.
Always look at the entire picture, including the numbers, the visitors, and the conversion rate. With this approach, you can be sure that you are making the right decision for your company.
Furthermore, make sure to get a wide cross-section of input from different team members. Have one person on the marketing team, one person in sales, and one person in operations weigh in on this decision.
We hope this article has been helpful in demystifying the decision-making process behind choosing the right leads for your email marketing campaign. If you have any questions or thoughts, please feel free to comment below!