You’ve probably heard of Shopify – it’s one of the most popular e-commerce platforms available. With a community of more than 500 million monthly active users, you can be sure that you’re not alone in wanting to know how to send email marketing on Shopify.
If you’re looking to launch a successful email marketing campaign on Shopify, this post will teach you everything you need to know. We’ll cover the basics including important tips on segmentation and creative ideas on how to use email to grow your business.
Create A Plan
Before you start sending out any marketing emails, it’s essential to have a plan. This is especially important if you’re just getting started. Putting in place too many hiccups along the way will only lead to frustration. That’s a pain that you’ll want to avoid.
The first step is to ensure that you develop a clear understanding of the buyer persona and the target audience. Only then can you properly plan out your email marketing strategy. It is also worthwhile to do some competitor analysis to see what else your competitors are doing and incorporate that into your own plan. Having a clear idea of what your competitors are doing will give you an edge in the marketplace. You don’t want to get caught flat-footed by something that your competitors are doing that’s better suited to your niche.
The Basics Of Email Marketing
The basics of email marketing are fairly straightforward. You’ll need an email marketing software to pull off successful email campaigns. We’ll discuss the ins and outs of this topic in more detail below.
Choosing The Right Email Marketing Software
When choosing an email marketing software, you’ll want to look for a reputable company with a good reputation. A lot of small businesses get suckered into using free email marketing tools because they think it’s okay to do so. These free tools are often abandoned after the trial period because they prove to be less than satisfactory. You don’t want to give your email marketing the mediocre treatment.
Also, make sure that you look for a tool that will meet your needs. Some companies are known for specializing in certain areas like automation or segmentation. If you’re looking for a one-stop-shop for your email marketing needs, then search for a tool that offers those specific features.
Last but not least, don’t be afraid to read online reviews. There are plenty of scammers out there who will try to trick you into using their free services. With a bit of effort, you can easily find reviews that will give you an idea of what to expect from the service. Reviews will also help you determine the overall quality of the product. When in doubt, read the reviews first and then contact the company directly to get more information. Never, ever, ever use a free tool that hasn’t been properly reviewed by reputable companies. It’s better to be safe than sorry.
Sign Up For A Free Account
The first step is to create an account with a reputable email marketing software company. Most vendors will provide you with a free trial period so you can check out their features and functionality. Don’t worry – we won’t be spamming you with useless promos during this time. These companies usually get paid for referring customers who make purchases. It’s a win-win situation for everyone involved.
Set Up Your Template
The next step is to set up your email template. You’ll want to make sure that you’re using a professional looking email that will further the brand image of your business. Once you have your template set, it’s time to start adding content. You can either paste in your own content or use a tool like Leadpages to create and populate a lead generation form.
The first step is to create basic subscribers. You can either do this manually or use a tool like Mailchimp to create and send out a list of subscribers. As soon as you have your basic subscribers, it’s time to move on to the next step.
The second step is to set up your campaign management. You’ll want to make sure that you have everything planned out before you start. This is especially important if you’re sending out multiple email campaigns simultaneously. Make sure that you mark all the relevant information (e.g., date, subject line, recipient, etc.) appropriately. Keeping things organized is crucial to successfully sending out multiple campaigns.
The third step is to segment your list. You’ll want to take your acquired email list and segment it into groups. Using the tools that the email marketing software provides, you can use different criteria (e.g., product purchase, website traffic, etc.) to determine the groups. Whatever you use, make sure that it’s relevant to your target audience.
Creative Ideas For Email Marketing
Now that you have a clear understanding of the basics, it’s time to move on to some creative ideas for successful email marketing. When developing your plan, you’ll want to consider what makes your product or service special. This is easier said than done, but it’s all about presenting your product in the most appealing way possible. With a little bit of creativity, you can come up with some innovative ideas that will make your email marketing stand out above the rest.
Catchy Subject Lines
A great way to grab the attention of your subscribers is to use a catchy subject line. There are a few tried and tested formulas including:
- New product or service announcement
- Best in class
- Free trial / limited time offer
- Limited promotion / special offer
- Announcement of events
- Seasonal greetings
Above all else, be creative! The worst email campaigns are often those that are written by humans and lack originality. You can take inspiration from other industries or try out a completely new approach to branding. The main thing is that your email campaigns should be easy for others to understand and memorable. Your subscribers will be more engaged and likely to act on your email campaigns if they feel that it has been crafted using original ideas.
Use All The Right Citations
You’ll want to use all the right citations in your email marketing. Be sure to check the company’s policies regarding this before you start using key phrases like “click here” or “read more.” The worst thing you can do is to get in trouble with the big dogs. The last thing you want to do is upset the email marketing company that you’re dealing with. Being sanctioned will certainly damage your credibility. Never, ever put a link in text that isn’t relevant to the email content. Links that aren’t relevant to the content usually end up being ignored or worse, become a virus and cause harm to your own website.
Make Sure That You Include All The Necessary Details
A poorly executed email can still be effective if everything is correct. Make sure that you’ve got all the necessary details about your product or service. This includes the company name, email address, phone number, website, and any other information that might be relevant. For example, if you’re using email marketing to promote a clothing store, make sure that you include the brand name, the type of clothing the store carries, and the size in both men’s and women’s.
To make sure that your email is effective, you’ll need to test different permutations of the email layout and subject line. You might also want to consider testing different email blasts – that is, sending out a copy of the email to a select group of people and measuring their engagement with a specific call to action like “Buy now” or “Click here to learn more.”
Along with the basics of email marketing, you’ll want to learn the ins and outs of the industry. The information below will give you a solid understanding of how email marketing works and help you stand out above the competition.