AWeber is a tool that allows you to create and send emails. The service, which was founded in 2007, has been massively popularized by major companies like GoDaddy and Bluehost because of its capability to send one-off emails to their customers. Even if you’re not using their services, AWeber is still a useful tool for email marketers because of its simplicity.
The Basics
AWeber is a simple, to-the-point tool, which tries to make email marketing as easy and effortless as possible. For example, when you set up the email service, you’ll see a welcome message with a quick tutorial on how to use the platform. After you’ve created your email marketing campaigns on AWeber, you can take a quick tour of your account. From here, you can click on any of the email campaigns you’ve created to view it in more detail. From the details page, you can edit the subject line and body of your email, as well as set an automated email series (e.g., daily, weekly, etc.).
The product manager of AWeber, Sarah Jane, told us that the company’s goal is for users to have a fun and smooth experience when using the platform.
Significant Growth & Funding
Although it’s been around for a little while, AWeber has seen some pretty significant growth in recent years. The company reported that they had 7 million active users as of May 2019, and recently crossed the 10 million user milestone. They also reported that they’re growing 25% month over month as of April 2020.
Most Popular Platforms
In 2019, AWeber identified that customers were using Macbooks to access their email accounts. This was followed by 50-50 user splits between Macbooks and Windows. Now, almost 85% of users are on Macbooks as of April 2020. This may be because of the platform’s popularity, as well as the fact that Apple provides a convenient and reliable way to manage email messages.
Interestingly, AWeber said that the platform is used most by businesses in the legal, financial and professional services industries, as those areas rely heavily on email.
Customer Confidence
In 2020, AWeber conducted a survey in which they asked users to rate their faith in email marketing. Out of 1,000 respondents, 90% were somewhat or very confident in email marketing, and 79% in automated email campaigns.
Product Review Sites
AWeber is a tool that’s been used by big brands like GoDaddy and Bluehost, which provide web hosting and domain registration services, as well as by larger businesses who need an additional tool to help with email marketing and customer communication. Through these affiliate marketing relationships, AWeber makes money from companies selling products and services related to email marketing.
Additional Resources
If you’re interested in email marketing or know someone who is, AWeber is a useful tool for you to learn more about. The platform is accessible via a web browser, as well as on iPhone, Android, and Windows devices. From their website, you can get started for free. Once you’ve created your account, you’ll see a series of emails from AWeber.
If you’re looking for a tool to create and send one off emails, you can’t go wrong with AWeber. We rated it #3 on our top 10 email tools list.