When a business partner, colleague, or friend asks you to help with a marketing project, how do you respond? Do you think about pitching in and offering your services, or do you ask them to find someone who’s better suited? More and more often, we’re finding that the perfect person to help may be right next to you. With Gmail, you can set up a group email with up to 250 recipients that work together to send and receive emails. It’s the perfect tool for marketers who want to collaborate while maintaining individual privacy. In this blog post, we’ll discuss the steps you can take to get started.
Step one: Set up your group email in your personal Gmail.
One of the best things about Gmail is that it gives you a dedicated inbox for each of your accounts. With your own Gmail inbox, you ensure that you keep your personal email separate from your professional email. This way, you can make sure that your personal emails don’t end up in your professional inbox, or vice versa. In addition, you can create subgroups for different projects or clients. If you’re looking for a tool that will make your life as a marketer easier, setting up a group email in Gmail is a great place to start. You’ll be able to collaborate with friends, colleagues, and clients without risking your personal mail.
Step two: Invite the people you want to invite to your group email.
With a dedicated inbox for each account, you can make the most of the various features Gmail offers by inviting people to join your group. If you have a business partner, colleague, or friend who you think would benefit from this tool, you can ask them to give it a try. Otherwise, you can invite people you find valuable or appropriate for the project. When they receive the email, they will be prompted to join.
Step three: Set up a filter to keep your personal and professional emails separate.
Gmail allows you to create filters to customize your experience. One of the most useful filters for keeping your personal and professional emails separate is the `Create a filter` followed by `Label as` with the text `Personal` or `Professional`. If you’ve ever accidentally sent an email to the wrong person or been forced to scramble to find the right contact, you’ll appreciate having this filter. When you create a filter, you can apply it to both your personal and professional emails without having to create a dedicated inbox for each. This way, you ensure that your personal email doesn’t get mixed up with your professional email. In addition, you can apply filters to specific conversations or subjects to further separate business and personal correspondence.
Step four: Create subgroups for different projects.
If you’re using Gmail to manage your personal and professional emails, you’re going to run into the issue of having multiple inboxes. If you’ve ever worked with a larger team or been part of a Marketing collaboration, you may also find it useful to create subgroups. For example, you can create a subgroup for your personal email and another for your professional email. When you create a subgroup, you can assign people, filters, and rules so that all the correspondence in that group ends up in your hands. This makes it easier to keep track of your various marketing projects and collaborations. If you find yourself constantly having to search for the right contact or having to copy and paste messages to keep everything organized, having subgroups is vital. It’ll make your work as a marketer much easier and more enjoyable. You can use the ‘+’ icon at the top right of any Gmail message to create a new subgroup. For instance, if you’ve got a collaboration with your friend Sarah, you can create a subgroup called ‘Marketing Funnel’ with her as the primary contact. Within that group, you can set up a public thread for everyone to have access to and keep track of your various projects. You can also add contacts to the group so that when you send an email, it goes to multiple users.
To take control of your personal and professional emails and ensure that they’re separated, take note of the steps discussed here. With these tools, you can take advantage of the features that make Gmail so valuable while maintaining your own sense of identity and privacy.