AWeber is the #1 email marketing platform, and with good reason. Not only does it have a simple, user-friendly interface, but it provides a variety of features that make the platform super versatile. However, since its inception, AWeber has remained relatively unknown to the general public. That being said, the secret is out, and now is the perfect time to jump on board! In this article, you will learn everything you need to know about setting up and using your AWeber account, including how to contact customer support if you have any questions.
Features & Benefits
One of the things that make AWeber so special is that it provides so many features, all within a single dashboard. In addition to the basics of sending and receiving emails, the platform also offers a variety of other options that can be used to enhance and tailor your communications. Some of these features are:
- Autoresponders: Creating autoresponders is extremely easy and can be done directly from within the dashboard.
- Triggers: You can setup automated email campaigns based on specific criteria, such as purchase, order, registration, or lead generation.
- Lists: Manage your subscriber list, create mailing lists, and segment your audience based on a combination of criteria, such as location, gender, age, or income.
- Logging: Keep track of all of your communication with your audience, including orders, click-throughs, and much more.
- Snippets: Shortcodes that make it easy to embed a form, a link, or a call-to-action button in your emails.
Now that you know what the features are, it’s time to dive into the benefits. If you are looking to grow and scale your email list quickly, you need to make sure that you are utilizing the right tools. AWeber provides you with all of the tools you need to get started, and depending on your needs, you can select the option that works best for you.
Navigating the dashboard of AWeber is fairly straightforward. You will see the main screen, which provides you with your login credentials as well as a link to create a new playlist. Once you are logged in, you will see the dashboard, which is a central location that provides you with access to all of the various features and options available to you.
In order to get started building your email list, you will want to navigate to the top of the dashboard and you will see a section called “Get Ready to Grow.” When you click on this, you are taken to a page that provides you with helpful advice about getting started. From here, you can choose which features you need and can opt-in to get regular email updates or join a mailing list for a complimentary trial.
Setting Up Autoresponders
Creating an auto-responder is extremely easy. As mentioned, you can do this directly from the dashboard. From here, you can choose which type of auto-responder you would like to create, and depending on your needs, you can select the option that works best for you.
There are three types of auto-responders, each with its own purpose:
- Ticked Auto-responder: This option is a bit like an auto-billed debit card. Every time someone subscribes to your email list, you will receive a payment through to your bank account.
- Interactive Auto-responder: This option allows you to interact with your subscribers, providing you with the opportunity to nurture and grow your relationship with your audience.
- Tracking Auto-responder: This option automatically tracks open rates, click-throughs, and much more, so you can easily follow the actions of your audience.
It is a good idea to create a separate auto-responder for each of the email marketing platforms you are using, as each has its quirks and habits that can be beneficial or problematic depending on your needs. Tracking and interactive auto-responders are especially useful for growing and scaling your email lists, while the ticked auto-responder is ideal for generating payments and retaining subscribers.
The great thing about auto-responders is that you can always opt-out or modify them at any time. If you decide that later on, you would rather not receive any more emails from AWeber, you can either disable your auto-responder or unsubscribe from the email list.
Creating Playlists & Organizing Content
Playlists in AWeber are essentially saved pieces of content, such as webinars, mini-courses, or FAQs. While you can create as many playlists as you want, you should only create ones for content that is relevant to your niche. Playlists are easy to create and can be quickly populated with content that you deem important or useful.
Each playlist can be customized with a unique link that can be shared with others via email or social media. If you decide that you would like to send your playlist to a specific person or group, you can easily do so by creating a new email or social media campaign and including the specific link in the communication.
The beauty of playlists is that you can always come back and edit them at any time. So if you are ever concerned about missing out on any important information or resources, you can quickly and easily create a new playlist that will contain the content you are looking for.
What Is a Webinar?
A webinar is a live, online seminar that you can schedule to talk about a particular topic. With webinars, you get the benefit of speaking to an audience that can join the conversation, as well as supplementing your content with visuals, such as product demos or informational graphics (infographics).
You can use the webinar feature within the AWeber dashboard to connect with a webcam and share your screen, or you can use a tool like Skype to hold a call with your attendees in real-time. Whichever you choose, engaging in a webinar is easy and straightforward. Just make sure that you prepare the right way for the event. When you do, you will enjoy the benefits of connecting with your audience and growing your business.
Segmentation & Tailoring Your Content
Organizing your content into categories, such as “Quick Start Guides,” can be a useful tool for you to segment and target your audience more accurately. For example, you may want to create guides for beginners, advanced users, or even specific industries. You can use the segment feature within the dashboard to categorize your content and then target the content accordingly.
Having more specific content can also help you attract the right audience. If you are writing an e-book, you may want to consider including tidbits of information about different types of cars, insurance, or travel. Not only will this make your content more relevant to your target audience, but it will also enable you to utilize SEO (search engine optimization) effectively when you are building your e-book.
The great thing about segmentation and tailoring your content is that it allows you to create content that is relevant to each of your audiences. If one of your customers asks a question about video editing, but you have no content on that specific topic, you can create a new piece of content that will answer their question. Or, if you have existing content, you can use the relevant keywords throughout the content, making it more discoverable by the right audience.
Getting Tech Support
One of the things that make AWeber so great is that it provides a variety of features that can be quite helpful, but can also be a little tricky to use. That being said, since its inception, AWeber has remained relatively unknown to the general public and that is most definitely going to change. The reason is simple: everyone needs help once in a while, and at least in my experience, AWeber’s customer support is some of the best I’ve ever used.
When you sign up for AWeber, you will automatically be presented with a support ticketing system, enabling you to submit questions and get immediate and personalized responses from real humans. If you ever need help, simply visit https://support.aweber.com and browse the available topics. You will quickly find the answers to your questions, and if you can’t find an answer, you can submit a new ticket and ask your question again.