There’s no question that email marketing is one of the most powerful tools in your arsenal. However, it can be tricky to get the most out of it given the variety of email clients and spam filters we encounter every day. That’s why I’m so happy to introduce you to AWeber. The multi-user email marketing platform can help you with the complexity of bulk email marketing while also giving you all the tools you need to make each email as good as possible.
AWeber vs Other Similar Services
AWeber isn’t your typical email marketing platform. In fact, it doesn’t even fit the classic mold of an email marketing platform. Instead, it’s a whole different animal. So, what is it?
First off, let me introduce you to AWeber. AWeber is a free email marketing platform that offers extensive features for marketing managers and content creators. The most crucial feature is its unique ability to connect different email accounts and different platforms (like social media accounts) together.
In order to set up a bulk emailing campaign in AWeber, you need to do the following:
1. Connect Your Accounts
AWeber makes it very easy to connect your email accounts from different platforms together. Simply click the “Connect accounts” button in the upper right-hand corner of the dashboard. From here, you can select which platforms you’d like to connect to AWeber (Facebook, Twitter, and Google were already pre-installed).
Then, click the “Add account” button to continue.
Now, you need to enter a unique ID and password for each account you connect. Make sure you use a strong password that isn’t used by any other accounts you have. If you’re running a business and feel like you’re dealing with a lot of stress already, consider investing in a password manager like 1Password. It’ll make your life a lot easier.
2. Set Up Your Campaign
When you’re first prompted to create a campaign, you’ll need to decide whether you want to use a free or a paid account. It is highly recommended that you go with the paid version, as this gives you much more flexibility when it comes to the number of emails you can send and the automation features.
Once you’ve created your campaign, you can use the tool to import key data such as lists of contacts or subscribers from other platforms. You can also upload a document or image to accompany the email you’re sending. There are a lot of useful features in this section, so take your time exploring them all.
3. Optimize Your Campaign
This is where you can actually begin sending out your mass email. Once your contacts have opened your email and begun digesting your contents, you can follow up with a call to action (CTA). This could be something as simple as selling a product or service, or it could be an offer to bring in more business.
AWeber gives you the ability to create different email templates and to choose from a wide range of stylish fonts. You can further customize the email’s appearance by setting up different skin tones and sending out the same campaign to multiple groups (i.e., separate lists or segments of your contacts).
For instance, you could email members of your mailing list about a new product you’ve launched, or you could send out an “anniversary” email to everyone you’ve communicated with this year. You decide!
4. Measure & Analyze
The final step in the setup process is fairly self-explanatory: you will need to measure the success of your campaign. How effective was your outreach? Did you get the attention of your target audience?
AWeber’s marketing dashboard is where you’ll find all the metrics and analytics. From here, you can upload your CSV file (comma-separated values) containing email marketing metrics (opens, clicks, etc.) to see overall performance. You can also choose to measure the success of your campaign based on different metrics (sent, opened, clicked, etc.).
AWeber also provides you with detailed reports that break down the performance of your campaigns by email client and platform.
Creating Effective Email Marketing Campaigns With AWeber
As you can see, AWeber is a bit of a different player on the email marketing field. However, that doesn’t mean it’s not worth your time and trouble. In fact, I’d argue that it is. Let’s take a look at how effective this tool can be when used correctly.
To get started, navigate to your campaign in the dashboard. From here, you can add subscribers from various platforms (i.e., social media accounts) to your list. You can also import subscribers from other email marketing platforms (like MailChimp).
Once you’ve connected your accounts and created a new campaign, you can begin pitching your products and services to your audience. However, in order to be successful, you must first send out a few test emails to see how recipients react. This will help you identify any bugs or glitches before sending your bulk email.
When you’re ready to launch your campaign, simply click the “Send mail” button and follow the prompts. You’ll be on your way to efficiently and effectively communicating with your audience.