How to Share Your Email Marketing Portfolio to Attract More Clients

You’ve been collecting emails for a while now. Maybe you started with a small list of family and friends and then gradually built it up to a larger audience. You’ve likely already found the benefits of email marketing (i.e., attracting more clients, building credibility, and creating a long-term relationship with your audience) and are wondering how to share your expertise with more people.

Here’s a simple yet proven way to do just that: showcase your email marketing toolset in a visual format that appeals to potential clients, prospective employers, or other decision makers.

To help you craft a winning email marketing portfolio that will leave an impression, we collected some of the best email marketing tools and platforms for you to compare and contrast. To save you the effort of doing this manually, we did the heavy lifting for you by whittling down the choices to this highly curated list.

Best Free Email Marketing Tools

Looking for a free email marketing tool that will allow you to build and manage a large list of email subscribers without breaking the bank? Here are a few to consider:

  • AWeber (Free): If you’re looking for a simple and reliable tool to build and grow your email list, AWeber is a great choice. While it lacks a few basic features found in some of the paid tools on this list, it is completely free, so you will have no cost to build and maintain your list. Furthermore, you can put in place a free trial so that you can test out the service before committing to buy.
  • Mad Mimi (Free): Another great option if you’re looking for a simple tool to help you build and grow your email list is Mad Mimi. Its name comes from the famous American comedienne who coined the phrase “Never trust a guy named Joe.” The platform was built for consumer brands and companies looking to attract more customers via email marketing, but it’s completely free so you have no excuse not to try it. You can create automated email campaigns (e.g., send out a weekly newsletter) or engage with your audience via live chat.
  • MailChimp (Free): Still another great option if you’re looking for a free tool to help you build and grow your email list is MailChimp. A bit more complex than the other free tools on this list, MailChimp allows you to create custom HTML templates which you can use to send personalized emails to subscribers. Furthermore, you can segment your list and conduct A/B testing to determine which emails are performing best, all for free.
  • My Mailing List (Free): For small businesses and startups looking to get started with email marketing, My Mailing List is a great choice. It’s a free tool that can be used to securely store and manage your email list, all while providing a fun and simple to use user experience. One of the unique features of this tool is that it allows users to create email campaigns (e.g., send out an email newsletter) and track the opens, clicks, and unsubscribe rates of each one.
  • Campaigner (Free): If you’re looking for a free tool to help you create and plan email marketing campaigns, take a look at Campaigner. Although it doesn’t offer as many features as some of the other tools mentioned here, it is a simple and effective solution that provides a visual layout which makes creating campaigns quick and easy. You can drag and drop elements on a canvas to build out your campaign and then test it by sending out an email to a small group of people you’ve selected.
  • Bench64 (Free): If you’re interested in trying out a tool that can help you organize and analyze email marketing data, check out Bench64. As the name would suggest, this tool was designed with business professionals in mind but allows you to segment your list, track opens, clicks, and unsubscribe rates of each email, and more. It provides an easy-to-follow dashboard which makes getting started quick and simple.
  • Convertri (Free): For software and web companies looking to create an effective email marketing campaign, Convertri is the solution. The platform was designed with email marketing in mind (hence why it’s on this list) and provides a variety of useful features which make creating effective campaigns easy. Some of the things you can do with Convertri include importing lists from other platforms (e.g., MailChimp), creating automated email campaigns that can be scheduled to send at a later date, and much more.
  • Drip (Free): If you’re looking for a tool that can help you create automated email marketing campaigns, then Drip is the answer. It provides a simple and effective way to design and send out automated emails based on user actions or triggers found in your website. For example, you can use Drip to send an email to your list every time someone makes a purchase, signs up for your newsletter, or leaves a review on your site. The platform also allows you to track the open, click, and unsubscribe rates of each one of your emails (as well as determine the effectiveness of each one).
  • Honey (Free): Built for marketers who are looking to build and grow their email list, Honey is a great choice for those who are new to email marketing or those who want an easy-to-use tool that offers a variety of features. It’s a free tool with a proven track record of being one of the most popular email marketing tools around. You can use it to quickly create and design automated emails that can be scheduled to send at a later date or engage with your audience via live chat.
  • Prospectly (Free): Like some of the other tools on this list, Prospectly is a free tool that can be used to securely store and manage your email list while providing a fun and simple to use user experience. One of the unique features of this tool is that you can import lists from other platforms (e.g., MailChimp) and use it to create automated emails that can be scheduled to send at a later date. You can also use it to track the opens, clicks, and unsubscribe rates of each email.
  • Tailwind (Free): Tailwind is a free tool that can be used to design and store automated emails that can be scheduled to send at a later date or engage with your audience via live chat. Similar to some of the other tools on this list, Tailwind can be used to track the opens, clicks, and unsubscribe rates of each email.
  • Unbounce (Free): If you’re looking for a tool that provides a polished interface for creating and sending out automated emails, then Unbounce is the answer. Similar to some of the other tools mentioned here, Unbounce can be used to design automated emails that can be scheduled to send out at a later date or engage with your audience via live chat.
  • Upservi (Free): If you’re looking for a tool that allows you to organize and analyze email marketing data, then check out Upservi. Like some of the other tools mentioned here, Upservi allows you to create automated emails that can be scheduled to send out at a later date or engage with your audience via live chat. Additionally, you can use it to import lists from other platforms (e.g., MailChimp), design emails, and track the opens, clicks, and unsubscribe rates of each one.
  • AWeber (Free): If you’re looking for a tool that can help you create and plan email marketing campaigns, take a look at AWeber. Its name comes from the famous American comedienne who coined the phrase “Never trust a guy named Joe.” The platform was built for consumer brands and companies looking to attract more customers via email marketing, but it’s completely free so you have no excuse not to try it. You can create automated email campaigns (e.g., send out a weekly newsletter) or engage with your audience via live chat.

Best Paid Email Marketing Tools

If you’ve been paying attention to the email marketing world over the past few years, you’d know that there’s been a dramatic shift in pricing as demand has increased and competition has decreased. Here are a few of the best paid email marketing tools that are worth the investment.

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