How to Unlock Your Email Template for Marketing Cloud

One of the most basic yet vital elements of a business is its email marketing campaign. Without a doubt, email marketing is one of the most cost-effective ways to attract and retain customers, and to drive revenue – almost all businesses, regardless of size, utilize some form of email marketing.

As a business owner or marketer, you may decide to take the reins on your email marketing program and build out a brand-new email template from scratch. However, if you’d like to improve your deliverability and increase the chances of your messages being opened and acted upon, you may decide to look into reusing or “unlocking” an email template already in existence.

When it comes to email marketing, there are several variables at play:

  • The subject line
  • The opening paragraph
  • The body copy
  • The signature (but most importantly – email design)
  • The headers
  • The footer

Depending on your email marketing service, you may have access to a library of templates that you can choose from. However, if you’d like to make the process of creating emails easier and more enjoyable, you may want to consider designing your own email template. In this article, we’ll discuss how to design a killer email template for your business.

Choose A Niche

When designing an email template for your business, it’s important to pick a niche. In the world of email marketing, a niche is basically a group of people or companies that you choose to market to. When choosing a niche for your business, it’s important to choose a topic that you feel confident that you can become an expert in. This ensures that you have the ability to provide value to customers and that you’re able to effectively market to the right audience. If you don’t yet have a niche, it may be a good idea to choose a topic that you’re passionate about. As you become more familiar with the topic, you’ll be able to craft valuable content and ultimately design a killer email template. Keep in mind: you can always change your niche later on if you find that a particular one doesn’t serve your interests.

Start Small

When beginning the process of designing a killer email template for your business, it’s important to take your time and do it right. As a beginner, you may want to start small, utilizing free email marketing tools that are already available to you, until you’re able to build up a library of content that you can draw from. When choosing a tool to help you design your email template, it’s important to look for ones that are highly customizable and allow you to insert your own content, such as a website address or a sales pitch. Additionally, you can look for a tool that’s both mobile and desktop-friendly, as these platforms are becoming the norm for consumers’ internet activity. If you’d like to see what a mobile-friendly and cleanly designed email looks like, you can visit this site and click on the example email above.

Choose A Platform

When designing a killer email template for your business, it’s important to choose a platform. This is where you’ll spend the majority of your time, and it’s important to choose one that you’re familiar with. Some of the most popular platforms for designing and sending emails are Gmail, Outlook.com, and Apple Mail. If you already use a platform that you feel comfortable with, such as Gmail, you can begin the process of designing a killer email template by logging into your account and selecting the “new message” option at the top of the page. From there, you can begin typing your email, which is available for you to preview in your inbox.

Look For Help

One of the most important things to do when designing a killer email template for your business is to look for help. Designing a template from scratch is not an easy task and can take a significant amount of time. If you’re looking for a way to speed up the process, you may want to look into hiring a graphic designer to help you out. Additionally, if you decide to go the DIY route and want to save money, you may want to consider looking into free online workshops that can teach you how to design a basic email template. From there, you’ll be able to take your knowledge and use it to create a killer look for your business.

Use The Right Font

When choosing a font for your business, it’s important to go for a serif or a sans-serif typeface. The former will give your message a more polished and professional appearance, while the latter can make it look more like a quick message typed on a laptop. When choosing a font, it’s important to choose one that’s easy to read and that compliments your chosen niched. Additionally, it’s important to choose a typeface that’s visually appealing.

Add Pictures

Another important factor to consider when designing a killer email template for your business is to add pictures. Whether it’s an infographics-type piece or just some visuals to add life to your message, visuals can help. When adding images to your message, it’s important to keep them small and clean so that they do not distract the attention of your reader. Additionally, when designing a killer email template for your business, it’s important to choose an image that compliments your chosen niche. For example, if you’re designing an email to pitch a course on sales, you may want to use an image of someone wielding a large sum of money, or an expensive-looking book (depending on your intended audience, of course).

Work The Subject Line

When choosing a subject line for your business, it’s important to go for one that will catch the attention of your reader. Additionally, you can always add a few words that are related to your niche to grab the attention of that particular audience. For example, if you’re designing an email to attract potential customers to your gym, you may want to consider using the following subject line:

“Gym Equipment You Should Get After Getting Pregnant”

What makes this subject line unique is that it contains both the consumer’s search term (i.e., “gym equipment”) and a keyword (i.e., “after getting pregnant”). As a general rule of thumb, try to avoid using too many search terms in your subject line, as this may lower your deliverability. Similarly, make sure not to use too many keywords, as this may also lower your deliverability.

Build Up A Library Of Ideas

One of the most important things to do when beginning the process of designing a killer email template for your business is to build up a library of ideas. Whether you have a specific event that you’ll be using the template for or whether you’ve just begun designing it, it’s important to have multiple drafts that you can refer back to. This way, you’ll be able to add more value to each email and ultimately create a better template. Additionally, if you have a specific event that you’ll be using the template for, it may be a good idea to look into hiring a professional copywriter to help you with the event’s advertising and promotional material, as well as the email marketing campaign. This will help you produce material that is consistent in terms of both content and tone, as well as give you a hand with the editing process.

Plan Breaks

When beginning the process of designing a killer email template for your business, it’s important to plan your breaks. For some people, designing a template can be a tedious process and one that requires a lot of focus. Since you’ll be working closely with a computer mouse for the majority of the process, it’s important to plan for breaks so that your hands don’t get cramped or painful. If you’re looking to speed up the process, you may want to consider taking a digital detox week once every month so that your hands and eyes have time to rest and recuperate. Additionally, if you feel like you’re getting a bit stressed or frustrated with the process of designing a template, it may be a good idea to take a short break and come back to it later.

Take Your Time

When beginning the process of designing a killer email template for your business, it’s important to take your time. This process can be tricky for a beginner and may require a few tries before you get it right. Additionally, since you’ll be doing this largely by hand, it’s important to take the time to do it right. While it’s tempting to go fast and get the design done, it’s important to remember that no one else but you will be reading your emails, so taking your time is the key to making it perfect.

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