No matter what industry you’re in, chances are you use email marketing to some degree. With so many people now working remotely, having a reliable method of contact is important – especially since emails allow you to be a bit more personal than regular forms of communication. In turn, this may encourage customers to open up and engage with you more than they might in a marketing email from a brand they’d never heard of.
While it can be challenging to get people to engage with your brand across social media, content, and advertisements, email marketing allows you to be more personal and to showcase your expertise. Simply put, it’s a form of marketing that isn’t going anywhere.
If you’re not using email marketing to generate leads and sales, then you’re probably wondering how you could use this tool more effectively. Below we’ll discuss three tips for using email marketing to generate more business.
1. Use Sub-Addresses For Confidentiality
To preserve the privacy of your readers, make sure that all of your email addresses are discreet and do not contain your home address. Of course you can use your company’s main email address, but if you’d like to maintain a bit of anonymity, then it’s better to use sub-addresses. This also ensures that your emails will not end up in spam filters due to large amount of emails coming from the same domain.
Depending on your industry, you may already be familiar with the concept of subscribing to or unsubscribing from email lists. Typically, when you opt-in to an email list, you’ll receive a confirmation email letting you know you’ve been added to the list. After that, you’ll start to receive emails from that brand or company that you signed up for – promoting their products and services.
While it’s great that these emails allow you to stay in touch with your favourite brands, you must remember that any brand or company that you sign up for may sell your personal information to marketers or data miners. The risk of having your personal data sold to marketers is real, and it’s something you must consider whenever you subscribe to an email list.
2. Customize Your Subject Lines
When someone clicks on a link in an email, they’re usually expecting to see something interesting. To entice your readers to open my email, for example, I’d use a subject line that’s relevant to what they’re reading – like “Top 10 ways to save more money” or “How to make your daily coffee mug happy”).
However, you should avoid using overly generic subject lines. To ensure your messages stand out, make sure to personalize your subject lines with a relevant call-to-action (like “How To Get Free Shipping”, “How to Save Money on Your Groceries”, or “New York City Travel Guide”).
Even better, you can use automated email programs like [Aweber](https://www.aweber.com/) to create personalized subject lines for your emails automatically. Simply log in to your dashboard, and you’ll see a field where you can type in the email subject you’d like to see appear.
For example, if you have an account with [Aweber](https://www.aweber.com/), and you use their email marketing software, then they’ll pull in all of the relevant information from your email database and create a personalized subject line for you automatically. So, instead of simply having a generic subject line like “Product Review”, your subject line will change to “Product Review for Amanda Witter”.
3. Use a Few Short & Snappy Tweets
In a nutshell, short and snappy are the exact same thing when used in relation to social media. To encourage your followers to read your blog post, you can use these phrases as teasers – enticing them to continue on to your website to learn more.
To make it easier for your readers to remember and find your content, you can use short and snappy phrases to tease information out of your readers. For example, let’s say you’re reviewing a product and you want your readers to know what’s in the box. You can use a short phrase like “In the Box”.
Or, if you’d like to highlight a specific feature of your product, then you can use a snappy phrase like “Highlights”, or “Fantastic new feature!”
Short, snappy tweets work well with blogs and websites because they’re easy to digest while still being informative. If someone is looking for information on, say, fashion, and they come across your tweet about how cool new shoes are, they’ll likely click the link and learn more about the shoes.
Short and snappy tweets are also beneficial for businesses that provide customer service. For example, if you’re a business that provides dog walking services, and you want to encourage individuals to book an appointment with you rather than just sending them a generic tweet with your phone number hanging off it, you can use short, snappy phrases to draw the attention of your followers.
You can also use these phrases to highlight a specific service you offer, like adding a bit more information about the kind of customer service you provide or using short and snappy tweets to let your followers know when you’re available for immediate assistance.
How Can I Use Email Marketing For My Business?
Email marketing is a powerful tool, and it’s one you should consider using for your business. Not only does it allow you to target potential customers and generate leads, but you can also use it to engage with your audience and build support.
Depending on your industry and how you intend on using email, you may need to consider what type of email software you need to run your business. There are free email services like [Aweber](https://www.aweber.com/) that allow you to create and send out professional-looking emails, or you can use a tool like [Hootsuite](https://hootsuite.com/), which offers free business analytics, to track the results of your campaigns.
As for the topic of email privacy, you must ensure that all of your email addresses are discreet and do not contain your home address. Remember, if someone clicks on a link in an email, they’re usually expecting to see something interesting. To preserve the privacy of your readers, make sure that all of your email addresses are discreet and do not contain your home address. Of course you can use your company’s main email address, but if you’d like to maintain a bit of anonymity, then it’s better to use sub-addresses. This also ensures that your emails will not end up in spam filters due to large amount of emails coming from the same domain.