How to Market on HTC’s Social Media Channels

The mobile landscape is changing. Long gone are the days when users only interacted with their phones through text messaging. Today, the average person uses multiple services on their phone during a single day. Sometimes, they’ll even use them simultaneously – making it a truly immersive user experience. This level of engagement gives mobile marketers the opportunity to connect with customers on a deeper level than ever before. Fortunately, it’s not all luck in the mobile world. With a little preparation and research, marketers can optimize their marketing to gain the greatest possible results.

Understand Your Audience

It’s crucial to know who you’re speaking to when marketing on a mobile platform. While there are a variety of devices available, at the moment, the most popular one is the smartphone. It is estimated that there are hundreds of millions of smartphone users around the world. This is your initial audience. Before you start throwing marketing darts at the mobile bull’s-eye, it is essential to understand your audience’s needs and interests. There are a variety of methods for doing this, but one of the simplest is to examine the trending topics on social media channels relevant to your product or service.

For example, if you’re marketing an Android smartphone, you can enter the device’s name into the Google search bar and observe the top-trending topics that come up. You can then choose a handful of these topics and start to engage with your audience via social media (e.g., Twitter, Google+, etc.). Having a conversation with potential customers is the best way to build credibility and trust. At the same time, you can also be gathering data to better understand the market and how to position your product in the future.

Know Your Goals

Simply put, marketing is all about generating traffic and leads for a product or service. In a traditional sense, this means getting your message in front of as many people as possible. While it’s great to have a huge audience, the question is, “What do you want them to do?” In the case of mobile marketing, you can generally expect the answer to be “Something.”

When developing your strategy, it’s important to know exactly what you hope to achieve. If you’re looking to gain 100 new customers in the next 30 days, simply set a goal to obtain that figure. Setting a big and ambitious goal can be inspiring, but it can also be daunting. Knowing exactly what you hope to gain in the coming months will guide you in your strategy and allow you to track your progress. In addition to this, setting SMART (Specific, Measurable, Accurate, Realistic, and Timely) goals will make you more likely to achieve your objectives. For example, if you want to grow your Instagram following by 10,000 in the next month, you should set a goal of 1000 new followers by the end of the month. Setting specific and measurable goals will also make you more accountable to yourself and others. For example, if you set a goal of reaching 500 new Instagram followers by the end of the month, but only achieve 400, you may feel frustrated or disappointed. But if you set a measurable goal of reaching 400 followers, you can be sure that you’ve done the best you can and that you haven’t let yourself down.

Create Quality Content

While the topic of this article is how to market on HTC’s social media channels, the advice applies to any brand or business seeking to do the same. When brainstorming ideas for content, it’s important to keep your customers in mind. What do they want to see? What do they need? What are their pain points?

As a mobile marketer, you have the fantastic opportunity to listen to your customers and understand their needs. This content will then serve as the basis of your marketing initiatives. Ensuring that your content is of a high quality is essential to generating interest in your product or service. In an ideal world, your content would be engaging, intuitive, inspiring, and most importantly, highly relevant to your audience. When someone discovers your content and decides to learn more about your product or service, you’ve essentially won the battle. At the very least, you’ve served your purpose and established yourself as an expert in your industry.

Use Digital Marketing Channels

With so much competition in the online world, it is essential that you develop a digital marketing strategy. The term “marketing” may lead you to believe that you need to be jumping on social media platforms in addition to digital marketing channels, such as search engine optimization (SEO) or social media management (SMM). However, SEO and SMM are still relevant when it comes to mobile marketing. For instance, you may want to perform an SEO campaign to gain more visibility in the search engines for “Android phone.”

It is also a good idea to utilize other platforms not traditionally related to marketing, such as YouTube and Instagram. YouTube is a fantastic platform for product reviews and in-depth tutorials about a variety of subjects. Instagram is the perfect place to share beautiful pictures and engaging content. If someone decides to follow your company or brand on Instagram, you can bet they’re interested in what your company or brand has to offer. As a marketer, you have the ability to engage with your audience on multiple platforms, growing your reach and showing the world your expertise.

Use Search Engine Optimization (SEO)

SEO is all about getting your website or blog to show up on the first page (or near the top) of a search engine’s results when someone types in a specific keyword or keywords. The better your SEO, the greater the chance that your website will show up when someone is looking for something related to your niche. SEO can be quite complicated, so unless you have the time to learn Search Engine Optimization (SEO), it’s a good idea to hire an expert to take care of this for you.

Create and Update Content Regularly

New content should be released at least twice a week to keep a steady stream of engaging information. Consistency is important when attracting potential customers to your product or service. Having a regular schedule for content releases will inspire confidence and trust in your customers. As a content marketer, you have the responsibility to come up with fresh, engaging content on a weekly basis. It is also important to frequently update your content when new information becomes available or significant changes occur in your niche. Publishing frequently helps to establish your expertise and generate trust from your audience. As an example, if you’re a finance blogger looking to increase your income, you could start a blog series about investing. Within these blog posts, you could feature in-demand experts who can help your audience make the most out of their investments. Replying to comments, asking questions, and engaging with your audience is also a great way to keep them interested and learning more about your product or service. Regular communication with your audience is the key to successfully marketing on social media channels.

Having a clear understanding of your audience and creating content that they want to read and engage with is the key to successful marketing on social media. With a little effort and planning, you’ll see great results from your marketing campaign. And remember, at the end of the day, it’s all about results – which is why digital marketing is growing at such a rapid rate.

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