HTML Email Marketing: How to Create a Great Marketing Email

Do you struggle to find the right words to describe your product in a way that will hook your audience? Do you want to write compelling emails that will make your customers click-to-action and buy your product or service?

If so, you’re in luck because we’re going to teach you a quick and easy way to write a marketing email that will grab your customers and keep them coming back for more.

The Basics Of An HTML Email

First things first, let’s discuss the basics of creating an HTML email.

The most basic and fundamental thing to mention is that your email needs to look like a letter. This means using a formal tone and sticking to the basics — no fancy fonts or decorative fonts, no colored text or graphics, and absolutely no jokes. Even better, try for consistency so that when your customer receives an email from you, they know what to expect. Always keep your emails concise, direct, and to the point. Remember that your customer is busy and may not have the time to sit down and read your entire email — they’ll most likely have other things on their mind. So keep your emails concise yet comprehensive.

Also, ensure that your email loads quickly and is easy to read. We’d like to think that there are no technical errors when we open an email, but somehow, these things still happen. One of the main reasons why emails get rejected is because of technical errors. So, to prevent these errors, make sure that all of your templates are double-checked for any typos and that you follow a clear and concise email procedure. If you can, host your email on a server that’s either in your country or hosted in your country. This will speed up delivery time and ensure that your emails look the same to all of your customers.

Why Are Customers Rejecting Your Emails?

Now that we’ve established the basics of an HTML email, let’s discuss some of the common reasons that your customers are rejecting or deleting your email.

Many email platforms, including Gmail, collect data on how recipients open and interact with marketing emails. For this reason, it’s extremely important to get this right, especially if you want to avoid annoying your customers and losing business.

Depending on your product or service, your customers may feel as though you’re abusing them since they’ve already signed up to receive your emails. So if you sell luxury goods or have a high transactional volume, you may want to reconsider your approach and instead, consider using a service like MailChimp or HubSpot (which we’ll discuss later in this article) to take the stress out of email marketing. Also, if you use a tool like MailChimp, you can segment your audience and make sure that only the right people receive your emails. For example, you can send marketing emails to new subscribers and retainers while letting non-subscribers know that you have future offers that they may be interested in.

How Do You Feel About Email Marketing?

Do you feel that email marketing is a legitimate and effective way to grow and develop your business? Are you experiencing success as a result of your efforts? If so, bravo!

The most amazing thing about your success is that it wouldn’t be possible without email marketing. When you consider all of the different platforms that exist for social media marketing, video marketing, and blogging, it’s amazing how much easier it is to get your message out there to the right audience.

On the other hand, if you feel like email marketing is a chore and you’d rather focus on growing your business in other ways, it’s time to reconsider your approach. Luckily for you, we have a solution. Keep reading for more information on how to write a killer marketing email.

How To Write A Killer Marketing Email

So you’ve decided that you want to try email marketing for your business. What comes next? Writing a killer marketing email isn’t difficult — you just need to know the right way to go about it and use the right platforms to do it.

Here are some of the most effective tips and tricks for writing a killer marketing email.

Make It Personal

One of the main reasons why people dislike getting marketing emails is because they feel like they’re being sold to. By making your emails personal, you indicate that you care about what they have to say and that you’re addressing them by name. Of course, you want to keep your emails concise yet comprehensive — the better the quality of your email, the more likely it is that you’ll impress your customers.

To prove that you cared about their wants and needs, you can ask questions about what they want or need from your product or service. You can also write personalized emails – just make sure that you do so tastefully. Always keep your emails concise yet comprehensive.

Build On The Basics

People usually get confused when writing emails and think that adding fancy fonts will make their writing look professional. While fancy fonts are awesome, they don’t always make for good business correspondence. Using the basics, such as plain text and using a simple font, can help keep your emails professional.

If you’re still using paper invoices and letters (which, by the way, is a thing of the past), you’re probably wondering how to go digital with your billing. Do you keep sending out paper invoices? Or do you want to switch to an electronic format?

For those sending out paper invoices, switching to an electronic format will reduce the amount of waste sent to the landfill. Not to mention the amount of time it saves you and your customers. Furthermore, if you use a business phone number and email address in your marketing materials, there’s no need to include it in your invoice — your customer will have no reason to call you regarding payment and you’ll eliminate the possibility of your email address accidentally being shared with other businesses.

If you want to write a killer marketing email, follow these simple guidelines and you’ll be on your way to creating amazing marketing material in no time.

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