In the world of marketing, templates are like swiss-army knives. They’re essential for any marketer’s toolkit, as they can save you a ton of time and ensure you deliver the right message to the right people at the right time.
While templates can take the form of a prewritten email message or a complete sales email campaign, they can also be simply an outline of a pitch. And the beauty of that is that you can update them easily and quickly as your needs and the industry evolve.
Why Use Templates?
One of the advantages of using a template is that it takes the drudgery out of creating an email. You can literally just edit the template and send.
You also don’t need to keep re-inventing the wheel. Chances are, if you’re reading this, you’ve already created or are familiar with many of the email templates used by major brands. So you can be certain that you’re not going to mess up by trying to create your own. You can also use a template to craft pitches to different audiences (e.g., B2B, B2C) with different messaging, and even varying the touchpoints (e.g., including images, videos, or other types of content).
The Benefits Of Using Email Marketing Templates
Here are a few of the key benefits of using email marketing templates:
- Faster Campaigns – One of the biggest pluses of email marketing templates is that they make campaigns faster and more streamlined. Rather than having to draft an email, collect your thoughts on a notepad, and then send it off to your contacts one-by-one, you can simply edit a template, address, and send.
- Reduced Errors – One of the biggest pluses of using email marketing templates is that they reduce the errors that typically occur when manually sending out an email. As a marketer, you’re going to send a ton of emails. It’s easy for things to get lost in the shuffle, and for errors to occur. With emails built out of a template, it’s much easier to ensure that your emails are error-free.
- Consistent Looking Mail – When you’re using an email marketing template, your emails will have a uniform appearance, making them more readable. Because the email will look the same regardless of what device your contacts are reading it on, you can be sure that they’ll be able to quickly identify the source of the email.
- More Efficient Use Of Time – When you’re using a template, you’re not wasting time writing drafts of emails, you’re simply cutting and pasting from a ready-made email to meet your needs. So, in the long run, you’re going to save a lot of time, rather than spend the same amount of time drafting each email as you would if you were writing one from scratch.
- Improved Communication / Clarity Of Purpose – As a marketer, you’re generally going to be communicating with a variety of contacts/stakeholders about the same project or campaign. It’s easy for things to get muddled when multiple people are typing on an email thread, which leads to poor communication and poor clarity of purpose. Using an email marketing template makes it much easier to keep things organized and make sure everyone is on the same page.
- More Professional Appearance – When you’re using an email marketing template, your email will have a more professional appearance. Much like a well-designed website can make your work look more appealing and organized, so too can an email that was designed with care and attention to detail.
- Improved Readability On Various Devices – When you’re using an email marketing template, your email will be easy to read on any device. Because the design of the email is basically the same, no matter what platform your contacts are reading it on, you can be sure that they’ll be able to read it easily.
- Simplified List Segmentation
How Do I Get Started?
All you need to do to get started is login to your HubSpot account, click on the Get Started button in the top-right corner, and then click on the Email Marketing sub-heading in the Services section.
From there, you can select a template that you think will be most suitable for your needs.
You can also add a logo and header image, as well as a note about your company, email domain, or website in the General section.
Then, all you have to do is edit the template and hit send. Within seconds, you’ll have an email full of beautifully designed content, straight from one of HubSpot’s pre-built email campaigns.