If you’re like most people, you get a lot of emails. Bills, offers, promotional materials—the email in your inbox can feel overwhelming sometimes. You’ve got so much to do, so little time, so many emails that you don’t have to deal with. Thanks to the wonders of technology, you don’t have to.
Emails aren’t going anywhere. In fact, with the emergence of bots and automation, there’s never been a better time to be in the email game. With that in mind, we’ve compiled a list of tips and tricks for adding an RSVP link to your email inbox.
1. Consider Adding an RSVP Link to Your Email Signature
Adding an RSVP link to your email signature is a simple yet effective way to encourage people to click and respond to your emails. If you use email marketing software like MailChimp, you can easily set up an email signature that includes an RSVP link. Here’s an example from MailChimp:
Once you’ve set up your signature, you can start using the link. When people click it, they’ll be taken to a page that asks them a few simple questions about their upcoming event. If they click the Call To Action button, they’ll be taken to a separate page where they can register to attend. As a marketer, this is a simple yet effective way to get people to engage with your content. And it’s completely free.
2. Consider Adding an RSVP Link to Your Physical Letter
While an email signature is a simple yet effective way to encourage people to RSVP, so is a physical letter. When you write a letter to someone, you have the opportunity to hand it to them personally. A hand-written letter with an RSVP link on it will certainly get their attention. Here’s an example from Nordstrom:
Letters aren’t going anywhere, either. In fact, people love receiving them. According to HubSpot Blogs research, people respond better to letters than emails, especially when they’re handwritten. So if you want to encourage people to attend your event, send them a letter.
3. Use Language That Your Audience Appreciates
The last thing you want to do is write something that your audience doesn’t understand or appreciate. If you want your content to be effective, utilize vocabulary and language that is relevant to your target audience. For example, if you’re writing for older adults, you might want to avoid using words like teen and bully. Instead, you could talk about common sense safety or wealth management.
4. Use An Experienced Agency To Generate Ideas
A good agency will take the mystery out of brainstorming. They’ll provide you with as much creative freedom as needed and then hand you a polished product that will perfectly represent your brand. If you want to add an RSVP link to your email, you might want to consider using a creative agency.
5. Customize The Email Template
The template for your email will determine how your email looks. Make sure that it’s well-designed and easy to understand. If you want to add an RSVP link to a marketing email, you can use this template from the American Association of Advertising Agencies (4A’s):
You can download this template, as well as many others like it, from the Client Services page of the American Association of Advertising Agencies (4A’s). You can also find templates for different types of events, like birthdays, weddings, or anniversaries. Simply search for the type of event that you’re planning and then select the template that speaks to you. Don’t worry—you don’t have to follow the template verbatim. You can make as many changes as needed to fit your unique needs. For example, in the 4A’s email template, you can replace the text in the header with your own custom message.
6. Keep It Short
Keep your emails short and simple. If you have a lot of content, the recipient may feel overwhelmed. In general, people prefer shorter emails. If you have a lot of content, consider breaking it up into multiple emails. For example, you could send a brief overview of the event along with some helpful links or a short video about the topic. People love getting valuable information in a short, easy-to-read email.
7. Always Add A Call To Action
Even if you write beautifully and you use the perfect words, your email will still go unread if it doesn’t include a call to action. You might think that adding a bit more content will encourage people to read your email. However, if you want to engage with your audience, you need to provide them with a clear Call To Action (CTA). Without one, your email could end up being just another piece of marketing spam.
8. Measure The Effectiveness Of Your Campaign
The best way to determine the success of your email campaign is by measuring the results of your efforts. How many people did you send the email to? How many clicked the link? How many purchased something? These are all useful numbers that you can track to see how many people were opened by your message and how effective it was. You can use a tool like Conversant Push to track the results of your email campaign. With Conversant Push, you can see the open rate, click-through rate, and conversion rate for each link in your campaign. And best of all, you don’t need to set up any special tools—this one is built into Google Analytics.
Measuring the effectiveness of your email campaign is easier than you think. All you need is a bit of patience and some honest numbers.
9. Don’t Forget The Subject Line
The subject line of your email will determine how your email appears in your recipient’s inbox. So, make sure that it’s relevant to your content and that it will catch their attention. For example, if you’re sending an email about a new product that will help people save time, you could write:
“Hey Ted, Save Time With This New Product That I’m Recommending”
The preceding lines would be the subject line of an email that will encourage people to click through and read the body of the email. Depending on how you write the body of your email, you could make the subject line a bit longer to ensure that it gets noticed. However, if you follow the 80/20 rule (which we recommend), you don’t need to go overboard.
10. Customize The Email Content
The email content is what you write after the header. This is where you’ll put the text that accompanies the image, video, or other content that you’ve included in your email. Make sure that it’s relevant to the subject line and that it doesn’t violate any of your company’s policies or regulations. If you want to include an image from your company’s website, make sure that it’s not too small and that it’s the best quality.