Are you looking for an email marketing tool to help you grow your list and send email messages to your subscribers? If so, then you have arrived at the right place. This article will introduce you to AWeber, a proven tool that can help you get the most out of your email marketing efforts.
What Is AWeber?
If you are reading this, then you either know what AWeber is or you’re looking for information about it. If you aren’t sure what AWeber is, then it’s time to find out. The following sections will provide you with all the information you need to know about AWeber, including why it’s different from other similar tools.
History Of AWeber
AWeber was founded in 2010 and is headquartered in Austin, TX. The company also has offices in London and Dublin. AWeber is a privately held company whose investors include Highland Capital Partners, Blue Ventures, and Sisu Capital.
The product manager of AWeber, Andrew Flores, has said the following about the company and its products:
“We built AWeber to help businesses get the most out of their marketing email campaigns. We focused on streamlining the process of getting subscribers, engaging with them, and nurturing them into paying customers. So far, the strategy has worked — AWeber is now the #1 tool for business email marketing because it was built with that specific use case in mind.”
Features Of AWeber
AWeber provides a number of features that make it different from other email marketing tools. These features are designed to make your life easier as a user and to allow you to get the most out of your email campaigns. Some of these features include:
One of the most useful features of AWeber is the unsubscribe choice. When you set up your list, you have the option of whether or not your subscribers can unsubscribe from your communications. You can choose to give your subscribers complete control over their subscription or keep your communication impersonal by default and allow them to opt-out of your communications at any time.
AWeber offers three different pricing plans: Pro, Plus, and Vision.
The pricing plans vary in terms of the number of email campaigns you can run per month as well as the amount of storage space you are allotted. If you need a simple email marketing tool, then the Pro plan is for you. The Plus plan gives you more features than the Pro plan, but if you’re looking for a tool that can grow with you, then the Vision plan is the right one for you.
AWeber also offers several features that can help you grow your business. Some of these features include:
If you operate a business within a single domain, then you can take advantage of this feature. When you enable this feature for your account, you can create separate email lists for each of your websites. For example, if your main website is http://example.com and you have a blog at Blogger.com with the same name, then you can create a separate email list for the Blogger.com domain.
If you’re the type of person who likes to keep your email marketing messages short and snappy, then you can take advantage of this feature. When you use this feature, AWeber checks every email you send out for proper spelling and grammar before it is delivered. So, you can be sure that your messages come out professionally and correctly.
If you’re the type of person who wants to respond to each and every email you receive, then you can take advantage of this feature. When you enable this feature, AWeber will automatically send you a reply to every email you send out. You don’t need to lift a finger to reply to any emails you receive — they will all be replied to automatically.
Lead scoring is a way of prioritizing leads based on their likelihood to become paying customers. You can utilize this feature to find out which leads are most likely to become paying customers. This feature allows you to build and nurture your lead list, knowing which leads are most likely to become paying customers and which leads are least likely to do so.
Marketing To Existing Subscribers
This feature allows you to reach out to your existing subscribers and engage with them on a more personal level. You can use this feature to send a one-off email or to send a series of emails to encourage your subscribers to return. Additionally, you can use this feature to remind your subscribers of your existence or of new products and offers that you may have for them.
If you own several websites and you want to send automated emails whenever a blog post is published, then you can take advantage of this feature. The dynamic content feature allows you to create content that is specific to a computer or device. For instance, if you have a blog post about the Apple iPhone, then you can create an email campaign that will contain only the content from that specific blog post. This way, your subscribers will not be bombarded with commercial content when they visit your website.
You can give each email you send out a completely unique link that is personalized for your subscribers. For example, let’s say you are a yoga instructor and you are using MailChimp to manage your email list. You can take advantage of this feature and create a unique link for each person on your list, such as yoginislink, balancetomylovelyoga, and stretchmachinedefinition. Each subscriber will see a different link when they click on it.
If you want to create a separate email list for each of your websites, then you can make use of this feature to get a free domain. You can create these email lists and direct them to various places, such as your blog or social media accounts.
Getting Started With AWeber
To get started with AWeber, visit their website and click on the Get Started button. You will then be presented with the following form:
- Full Name: This is your screen name or the name you wish to give your email list (e.g., John Smith).
- Email Address: This is the email address you wish to use to communicate with your subscribers (e.g., firstname.lastname@example.org).
- Password: This is the password you chose when you created your account. (minimum 6 characters)
- Confirm Password: This is a confirmation of the password you entered. (must match)
- Privacy: Check the box if you want to keep your email address private (e.g., for market research or promotional purposes).
- Country: This is the country you are in (e.g., United States).
- Website: This is the address of your website if you have one (e.g., www.yogainfo.com).
- Social Networks: If you have a Twitter account, then you can connect it to your account. If not, you can leave this field blank. If you have a LinkedIn account, then you can connect it to your account.
Once you have entered the above information, click on the Create List button.
You will then be taken to a new page where you can manage your email list:
- Dashboard: Here you can monitor the performance of your list. You can click on the Reports button to access these reports.
- Settings: Here you can manage the frequency of the email messages you send out as well as configure other settings for your account. (e.g., turn off content approval or opt out of email marketing).
- List: This is the area where you can view and manage your email list.
- Apps: Here you can download apps that can help you manage your email list or get more out of it. AWeber offers apps for both iOS and Android devices. (e.g., MailChimp, Todoist, and Hive).