How to Get Started with Email Marketing for Influencer Marketing?

In the last few years, email marketing has evolved from being just another marketing channel to being a crucial part of a business’ marketing strategy. If you’re reading this, it’s probably because you’re wondering what all the buzz is about and why you should care.

Email marketing allows businesses to send targeted messages to customer segments or individual users based on their interests, demographics, or geographic location.

While the technology behind email marketing is accessible to anyone, the strategy behind it is often more complex and requires specific knowledge and experience. That’s why it’s such a popular choice for business leaders who want to develop and implement a marketing strategy. If you’re looking to get started with email marketing, here’s a guide to doing so effectively and efficiently.

Create a Targeted List

One of the first things you need to do to get started with email marketing is to create a targeted list of customers. A targeted list is a marketing list that contains information on customers who are more likely to be interested in your product or service. This could be based on previous interaction with the business, purchase history, demographic information, or even the type of content the customer has previously consumed.

A good place to start is your website. You can use tools like Google Analytics to see what types of content your website visitors are consuming and the metrics behind it. You can then use this insight to inform your choice of content and the messaging you use in your marketing.

You can also use conversion tracking and analysis platforms like HubSpot or Optinmonster to track the actions customers take after engaging with your content (e.g., filling out a form, downloading a guide, etc.). These tools allow you to see how effective your content is at motivating people to take action and what changes you need to make to improve future results.

Develop a Strategy

Once you have a good list of interested customers, you can begin to develop a strategy for sending them email marketing. The first step in this process is to develop a buyer persona and target audience, based on this person’s needs and preferences. A buyer persona is a hypothetical representation of a group of customers that you create to help you better understand and cater to their needs. A target audience is a list of similar people who you’ll communicate with via email to promote your product or service.

For example, you can create a buyer persona named Joe Schmoe. Joe Schmoe is a 40-year-old accountant who lives in Ohio and who has a passion for luxury goods and expensive restaurants. Because of this, your product or service might be a luxury goods blog post followed by a recommendation for a top-notch restaurant that delivers or a luxurious gift basket filled with all of Joe Schmoe’s favorite luxury items.

You can use various methods to find people who fit this description, including searching for keywords and using social media to find similar individuals.

You can also look into demographic information, such as the types of products and services people in different regions and countries buy, how often they purchase these products and services, and which ones they prefer, in order to determine the type of content and offers you should aim to create.

Choose The Right Platform

You need to choose an email marketing platform that’s convenient for you and that supports the type of content you create. There are a number of options to choose from, including Gmail, Outlook.com, and AWeber. Each one of these services offers something unique that makes it advantageous to use.

If you have a preference for the software you use, or if you simply want to stick with what you know, you can take this into consideration when making your choice. Also, make sure to read up on the email marketing software you’re considering using in order to have a clear understanding of how it works and how to make it work for your benefit.

Set Up Autoresponders

One of the benefits of email marketing is the fact that you can set up automated reminders to send out the emails at the specified times. The most convenient option is to set up an autoresponder, which will send out the emails for you at regular intervals. Autoresponders are simply automated emailing services that do the following for you:

  • Send out the emails at the specified times.
  • Answer all questions people ask in the emails (e.g., how to use the product, how to get the best results, etc.).
  • Provide a great user experience by making the correspondence seem like a real person is responding.

Some great companies to look into are HubSpot and AWeber, which we mentioned earlier, as well as mailChimp and Marketo, which provide advanced features like segmentation and retargeting, among others. All of these platforms allow you to create dynamic emails that automatically respond to subscriber questions, so you can get started with email marketing in no time.

Measure The Results Of Your Strategy

Once you’ve launched your email campaign and started receiving traffic from it, you can take a few minutes to measure the results. This will provide you with an opportunity to track the effectiveness of your campaign and determine how you can improve the performance of your team. The first step is to create metrics for measuring your success. These metrics should be based on the actions your target audience takes after engaging with your content (e.g., making a purchase, downloading a guide, subscribing to a newsletter, etc.).

For example, if you’re running an email campaign to promote a luxury goods blog post on the subject of watches, you can set up a metric to track the downloads of the associated guide. You can then use this information to determine the success of your campaign.

Make It A Habit

Once you’ve determined that email marketing is a suitable option for your product or service, you can take the next step and make it a habit. This involves regularly sending out the emails as scheduled regardless of whether you’ve received any new content or ideas to promote. The more you do it, the more you’ll begin to see benefits, including higher conversion rates and more engaging content.

Your marketing team can help you determine the best days and times to send the emails so that you can get the most responses while not overwhelming your audience.

Scroll to Top