With the Covid-19 pandemic as the world’s focus, people are understandably less active on social media. This has posed a big challenge to content creators, especially content creators who depend on social media to grow their audience.
If you’re looking to engage with your audience with email marketing, you’ll want to make sure you have an email template that will inspire them to open your emails and engage with your content. After all, you can never be too careful when it comes to sending emails.
In this blog post, we’ll discuss tips on how to write an email template for influencer marketing so you can motivate your audience to engage with your content.
Experiment With Suitable Subject Lines
When developing an email template for influencer marketing, it’s important to keep in mind the various platforms your audience uses. For instance, if your audience uses Gmail, you’ll want to experiment with subject lines that are relevant to Gmail users. When writing your emails, make sure to think of the platforms your audience uses the most and will be most receptive to your offers.
It’s also worth considering the vertical your audience is engaged with on social media. If your audience spends a significant amount of time on YouTube, you can experiment with video content to grab their attention.
When sending an email, you’ll want to incorporate shortcuts to make the message more digestible. During the Covid-19 pandemic, people have short attention spans and therefore your email must be concise but also effective.
The best way for you to grab attention is with visual banners and icons. For example, if you have a logo for your brand or product, you can put it in the email’s signature or highlight it in some way on the homepage of your website. You can also use an attention-grabbing graphic that will make your email stand out.
Experiment with different styles of writing to see which one will make your messages stand out. For instance, if you use HubSpot, you can send an email with an outlined message. However, if you want to appeal to your audience’s emotions, you can use an emotional writing style. Keep in mind that not all emails will work for every brand or subject matter.
Forbes has published a guide to email marketing that can be helpful in understanding how to write a winning pitch.
Make Sure Your Template Meets Email Clutter Freezness Guidelines
This guideline is important because sometimes publishers will sweep accounts that have a lot of email marketing content. Due to the pandemic, people have less time to read and more time to delete.
According to the experts at email marketing and conversion optimization agency, MailChimp, you should aim to have five to seven blocks of copy, including images and graphics. Make sure to keep your copy short and direct. Make sure you have an unsubscribe link at the bottom of each email.
In addition, you should design your emails so that they fit the best on all screens. Since people are currently performing less mouse dragging and instead clicking on touch screens, you can experiment with making the text smaller. Doing this on a desktop monitor might not be ideal since you won’t be able to read the entire message. It’s better to test this on a phone or tablet.
Avoid Sending Email Marketing Too Often
People have been trained to hate spam and unsubscribe from email marketing campaigns that are too frequent. Since the pandemic began, people have less patience for frequent marketing attempts. Your best bet is to send a welcome email after the initial order was placed. Then, you can send marketing emails every two to three months.
If you’re worried about losing a sale because they’ve unsubscribed from your emails, you can use a tool like ConvertKit to create a follow-up sequence of emails. With this tool, you can easily send additional emails to users who have unsubscribed from your initial email campaign.
Make Sure To Test Different Formats And The Opt-in Page
One of the best things about email marketing is that you have access to a wide audience. Thanks to the internet, you can experiment with different headlines, content, images, and templates to see what works best for your audience. The important thing is to trial and error to find the sweet spot that will keep your audience interested.
Since the pandemic began, many large companies have stopped sending out regular emails. Instead, they’ve turned to messaging apps like WhatsApp and Telegram to send out important announcements. As a result, email marketing has become extremely popular amongst content creators and brands that need to stay in touch with their audience.