Email marketing is a powerful tool for any business, and it’s never been more popular than it is now. With instant messaging and social media, consumers can communicate with businesses almost instantly.
Though many businesses have used email marketing effectively, it can be difficult to discover new ways of doing so. That’s why we’ve collected 12 innovative ideas that work, allowing you to experiment with new methods of getting the word out about your business.
1. Build a Following By Establishing Regular Email Feedback
The first method is incredibly simple yet effective. Simply ask your customers to email you regularly and let them know how they’re doing. The truth is, nobody likes to feel that they’re not appreciated, and the more you show them that you care, the more they’ll care about your brand. The key is establishing a small community around your brand, and regular email feedback is an easy way to do that.
2. Use Personal Emails For Brand Awareness
To make sure your customers know you’re personal, establish your authority by using personal emails to communicate with your audience. Even better, you can use your personal email to send quick, helpful updates about your business or industry. Establishing a personal connection to your audience makes them feel that you’re more available to help them than a business email would ever allow you to be. However, using your personal email does come with its caveats.
For example, you should never, ever send an email that’s meant to be private to a group of people that you don’t intend on sharing it with. Once you do that, it’s much easier to share your email address and let the rest of the world see what you have to say. Though it may seem like a great idea in theory, in practice, using your personal email for marketing can backfire.
3. Use Video Chats To Grow Your Blog’s Audience
If you have a blog, you know how important it can be to attract a devoted audience. To do that, you need engaging content that will keep your readers returning for more. The easiest way to do that is by using video chats, where you can have real-time conversations with your audience and let them get to know you better. Though video chats may seem like a modern invention, they’ve actually been around for quite some time.
4. Get Customers To Like, Share, And Comment On Your Content
To make sure your customers feel that your content is valuable and worth their time, get them to like, share, and comment on your content. When customers feel like their opinion matters, they’ll feel more engaged with your brand and your content will appear more valuable. Of course, you don’t need to lean on just one strategy. You can use several tactics to get your customers to engage with your content, and each tactic may require a little bit of work.
To get content that people will actually want to share, you need to create valuable content that is likely to inspire curiosity, thought, and conversation. By doing that, you’re demonstrating that you have something to offer that is worthwhile and worth talking about. With these types of articles in mind, it’s easier to see how much value you can add to the conversation that is already going on around your brand.
5. Use Memes To Get Your Message Across
Another great way to get the word out about your business is to use memes. These are simple, easy-to-understand images or videos that serve as quick bites of information. When someone sees a funny meme relating to a brand or industry, they’ll probably share it with their friends, family, and colleagues, demonstrating its value and importance to the community.
For example, let’s say you’re an accounting firm and you see a meme relating to tax reform. You could create an image showing how tax accounting has changed over the years and how it all ties together. Though it may not seem like the most original idea, you’d be surprised at how many people will find value in that particular message and how it will help them with their day-to-day work. Plus, it’s always nice when businesses can contribute to the community and be a part of something bigger than just their bottom line.
6. Use Storytelling To Engage Your Audience
Whether you’re a business or an individual, people love a good story. If you can craft a story that relates to your business, marketing, or brand, you can use it to engage your audience, drawing them in and keeping them interested. The key is to create a narrative that is simple and easy to understand. This will make it so that even someone with no previous knowledge of your business or brand can still follow the storyline and understand what’s going on.
For example, let’s say you’re a travel agency and you want to market a luxury resort in Bali, Indonesia. Based on the research you collect, you decide to tell the story of a father who wants to give his daughter a memorable graduation present. After the daughter’s graduation party, the father unexpectedly discovers that she doesn’t want a traditional gift and instead wants a travel agency to organize a surprise trip to Indonesia for her. With that in mind, you can tell a story like that to generate interest and engagement in your business or product. Plus, it’s the perfect opportunity to test out your sales pitch.
7. Use Case Studies And Analyses To Build A Knowledge Base
If you’re looking to establish your expertise, you can’t do better than to provide in-demand information on your blog. When people are in need of information, they’ll usually turn to the internet, searching for answers. To ensure that they find the information they need, you need to create a resource page that is worth viewing, containing valuable insights from experts.
The best way to do this is by compiling informative articles from various industry experts and case studies. When someone comes across your resource page, they’ll have all the information they need to solve their problem, sparing them the effort of Googling for hours on end. Moreover, you can use your blog to conduct industry analyses and case studies, crunching the numbers and looking at how other businesses operate within your niche.
8. Use Product Reviews To Generate Interest And Sales
Though there are several effective ways to market your business online, nothing beats the power of word-of-mouth marketing, where your customers spread the good word about your business, generating interested parties, leads, and sales. To get started, simply create a product review of your business or product that will make sense in the marketplace. Then, push that article onto social media channels, where your customers can discover more about you, and continue the conversation.
The key to a successful product review is to make sure that it is unbiased and fairly presented. For example, if you’re reviewing a meal delivery service and the product you’re reviewing is expensive restaurant-quality food, make sure that you order some sample meals and try them out before you get too critical.
9. Use Statistics To Back Up Product Claims
People love statistics. They make complicated things simpler to understand. To generate interest and sales in your product, establish your authority by using statistics to back up product claims. When someone makes a product claim that they can’t back up with data, it usually means that what they’re saying isn’t true or that the claim is too good to be true. To avoid any disappointments, make sure that you do your research and double check the figures before you go public with your claims.
For example, if you’re a car manufacturer and you want to promote a new model, you could do so by comparing it to the average cost of ownership of a similar vehicle. Using statistics like car ownership ratios and depreciation charts, you’ll be able to demonstrate that your product is a good value, solving one of the major concerns of any car buyer.
10. Create An Active Online Community
To attract potential customers, you need a vibrant community of people interested in your business. To do this, create multiple platforms, engaging in conversation with your audience, encouraging them to join your club and stay informed about what’s going on.
The easiest way to do this is by using social media. Facebook, Twitter, and other platforms exist to engage with your customers and potential customers, creating a welcoming environment where they feel comfortable enough to tell you what’s on their mind. Though social media were built for interpersonal communication, you can use them to inform, educate, and entertain your target audience, gaining traction and loyal fans in the process.