Innovyx is a relatively new entrant in the email marketing services space that was founded in 2016 and is headquartered in London, UK.
While the company was established to provide bespoke email marketing services to brands, we think it’s an exciting time to check out their offering as they are uniquely positioned with a hosting platform that allows them to seamlessly integrate with third-party services such as Shopify and WordPress.
Let’s dive in and find out more about this company and their approach to email marketing.
Key Facts About Innovyx
Innovyx is a privately held company that was founded by a trio of entrepreneurs – Ben Paley, Tom Pollard, and Peter Robinson. They are a team of seasoned marketers and growth hackers with a mission to simplify digital marketing.
Here’s a breakdown of some important facts about the company:
- Established in 2016
- Headquartered in London, UK
- Focussed on growth rather than profit
- Partnered with some of the biggest brands in the world
- More than 250,000 customers around the globe
- Helped thousands of businesses to grow faster
- 60+ employees
- Partnerships with Shopify and WordPress
- Pricing Models Available
Key Facts About Email Marketing
Email continues to be one of the most effective and efficient ways to communicate with customers and build meaningful relationships.
According to HubSpot Blogs research, 96% of consumers have received an email from a brand they know and trust. This is compared to 71% of consumers who have received a phone call, 66% who have received a text message, and 59% who have been on social media.
On top of this, email marketing is a low-cost option when compared to paid social media campaigns. This makes it a no-brainer for marketers.
However, implementing effective email marketing can be challenging. Unless you have a basic understanding of email marketing, building and sending effective emails can seem like an overwhelming task. You also have to consider the various email marketing services available, many of which offer limited functionality and require you to pay for each campaign – even if you plan on sending the same email to multiple contacts.
Luckily, technology has come to the aid of digital marketers with the development of the Email Marketing Platform – a tool that makes it easier for anyone to create and send effective email marketing campaigns. This tool was built with the B2B marketer in mind, but it’s suitable for use by anyone who needs to send regular, branded emails to customers or potential customers. The good thing is it’s free to register and you don’t need to pay a cent for sending emails.
The Benefits Of Using The Email Marketing Platform
The key benefit of using the Email Marketing Platform is that it makes email marketing accessible to anyone who needs it. It removes the complexity of sending effective emails by integrating with leading platforms such as Shopify and WordPress, which means creating and sending emails becomes as easy as clicking a few buttons. Plus, you don’t need to worry about the various limitations or quirks of each service.
Another benefit is that you don’t need to be tech-savvy to utilize the platform. There’s a lot of user-friendly, intuitive software that makes it easy for everyone – from marketers to non-technical entrepreneurs – to understand and use.
Why Should You Partner With Innovyx?
Because of the growing demand for email marketing, many digital marketing platforms have established themselves as email marketing services, offering a variety of tools and integrations to make it easy to set up and send out regular emails to your customers. However, not all of these platforms are created equal, which is why you need to do your research before committing.
What sets Innovyx apart from the rest is that they have a unique take on email marketing that leverages their expertise in growth hacking and customer acquisition to provide bespoke email marketing services to brands. These services include everything from setting up the email marketing platform to creating and sending emails – all while taking care of the tech complexities associated with email marketing.
In other words, rather than simply providing a mailing list with your email, you get a full-fledged marketing automation platform that allows you to integrate with other platforms and services to precisely target your audience, engage them, and grow your business.
How Does Email Marketing Work For You?
If you’re reading this, I assume you’re either a marketer who needs an email marketing service or you’re planning to implement one.
Chances are you’ve heard of Marketing Automation or Marketing Analytics tools, which allow you to set up automated email campaigns and track the results of those campaigns.
These tools are great for establishing regular email habits with your audience, enabling you to send out consistent content to entice them to come back for more. So, if you’re looking for an email marketing service that provides you with that, then you need to look at Innovyx.
What if you’re looking for something more? What if you need someone to take care of all the dirty work of getting new subscribers and engaging with current subscribers? Does the task of writing individual email campaigns sound like a hassle to you?
If so, then look no further because Innovyx is precisely what you’re looking for. Here’s how it works:
Create Your Account
When you visit their website, you’ll see that they have a very simple sign-up process. You simply need to provide a few pieces of information and you’ll be on your way to creating an account.
It’s important to note that for security reasons, you can’t log in to your account using your email address. You need to use an email confirmation link that they send you via email to verify your account. This way, you’ll be sure to keep your identity safe and protected.
Set Up Your Mailing List
Once you’ve created your account, you’ll be taken to the dashboard where you can see all of your tools. From here, you can either choose to continue to the next step or take a look at the different pricing plans that they offer.
Do you want to get started immediately? Of course you do. It’s almost midnight, you’re probably tired, and you want to get some sleep. However, before you do, you should check out their plans since they offer a free trial for their Basic plan. This plan allows you to send up to 500 emails per day to a maximum of 20,000 subscribers. So, for a least a week, you can try out their services and fully understand how they work before you commit to a yearly plan. It’s a good idea to look at all of their pricing plans since they vary based on the number of subscribers you have and the frequency of emails you want to send out. So, it’s important to understand what you’re paying for before you start utilizing their services.
Design Your Email
Let’s say you want to create an email that encourages your audience to visit your website. In that case, you would edit the HTML of your email to include a link to your website.
If you want to do something different, like send out an email to all of your existing customers, you would edit the heading and the first sentence of your email to read, “Hi, this is Tom from XYZ company.” From here, you can continue to write your email and they’ll take care of sending it out.
Forbes highlights that “brand email marketing is on the rise” and that business owners are realizing the power of email marketing to grow their companies. So, if you want to integrate with other platforms and services to effectively reach your audience, then look no further because they have you covered.
As a marketer, you’ll discover that the Email Marketing Platform has dozens of integrations with leading platforms such as Shopify, Squarespace, and WordPress. This means you can connect your email with all of these platforms to create an even more effective multi-channel marketing plan.
One of the best things about the Email Marketing Platform is that they don’t sell a lot of features. They don’t need to because it comes with everything you need to get started.
Here’s a breakdown of the features that come with the Email Marketing Platform: