How to Add Aweber into Shopify

Aweber is one of the best and most popular email marketing platforms available. With over a million active monthly users, it’s clear that plenty of people are already enjoying the benefits of an automated email marketing platform. But what is Awewber and how can it be used to grow your business? We’ve put together a complete guide to adding this essential tool into your Shopify toolbox!

Features You Should Know About

Before we begin, it’s important to note that Aweber offers a free version of their product which gives you access to all of the essential features. So, if you’re looking for a no-cost, basic solution then Aweber is certainly a great choice. While this may not be the best option for larger businesses, for those looking to get their feet wet in email marketing, Aweber is the best choice.

As you’ll see throughout the guide, we will be using the free version of Aweber to get our example store up and running. However, all of the features and functions will remain the same regardless of which plan you choose.

What Is The Purpose Of The Email List?

One of the most important things to consider when you’re developing your email marketing strategy is to ask yourself the right questions. What is the purpose of the email list? What do I want to achieve? What am I trying to sell? It’s always a good idea to start with a goal in mind and reflect on what you’ve set as a purpose for the list. This will help keep you focused and on track.

If you’re looking to build a resourceful, passionate blog around a specific niche and want to achieve more leads and sales in your niche then you probably should look into creating an email list for a mailing list.

What Is A Mailing List?

Put yourself in your potential customer’s shoes for a minute. Imagine that you’re interested in buying a product or service from an eCommerce store but haven’t found the right one yet. To make a purchase, you need to give the store your email address. So, the store knows that someone out there is interested in their product or service, but they don’t know your name or face yet. To ensure that you don’t miss out on future promotions, the store adds you to their mailing list. Now, you’ll receive helpful marketing material from the company that you’ll find valuable.

As with any list, it’s important to note the difference between a mailing list and an email list. A mailing list is a physical list of people who have agreed to receive information from a specific source. So, while every email in an email list is still valid, adding someone to a physical mailing list means they’ve agreed to receive information from you.

Why Should You Include Content From Authority Sites In Your Emails?

Creating content that appeals to influencers and top bloggers is one of the best ways to grow your email list. When someone values your opinion enough to seek it out, they’ll value the content you provide enough to add you to their email list. And from there, you can market your product or service to obtain a sale.

The advantage of this strategy is that you’re essentially marketing to people who already value your opinion. Influencers work hard to gain the trust of their audience and often times will happily partner with a brand in exchange for free product or money for their own cause. Having an influencer or blogger on your side could prove instrumental in expanding your audience and ultimately, converting those followers into customers.

Choosing The Right Niche For Your Blog

When picking a niche for your blog, it’s important to keep your audience in mind. Not only should you choose a niche that you feel confident you can excel at, but you should also choose a niche that will be valuable to your audience. If you find that your target audience values expertise, then you could consider becoming an expert in your chosen field. By establishing yourself as an authority in your industry, you’ll be able to gain credibility with your audience and encourage them to follow your lead.

However, if your audience values social media engagement then you could consider setting up a blog for an industry that’s heavily focused on social media. The advantage of this strategy is that you’ll be able to establish yourself as an authoritative voice in your industry, while still drawing in a diverse audience. If you want to become the go-to source for information in your industry, consider publishing a magazine style blog with high engagement metrics.

Setting Up Shopify

Depending on your experience and the resources available to you, you could set up shopify in a number of different ways. If you have a significant amount of tech knowledge, you could build your own storefront or choose to outsource the process to a company that offers this service. If you’re looking for the simplest solution, you could choose to use the pre-built themes available in store or you could choose to purchase a premium storefront from a company specializing in eCommerce.

Whether you build your store from the ground up or you decide to purchase a ready-made solution, setting up shopify can be a daunting process. Before you begin, it’s important to know that this platform is incredibly flexible and offers a number of advantages.

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