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While Twitter and Facebook have changed the game in terms of how we connect and stay in touch with people, email remains the bedrock of any successful digital marketing strategy. Email marketing software, like AWeber, helps take the pain out of emailing your audience.
Let’s dive in and explore how you can integrate contacts from your email marketing software with other popular platforms.
Facebook is the biggest social media platform out there and a critical part of any marketer’s toolbox. Even if you’re not particularly tech-savvy, you’ll almost certainly be aware of what Facebook is and how it works. The social media giant is incredibly useful for connecting with potential customers and engaging with them on a personal level.
On the surface, integrating your email marketing software with Facebook is fairly easy. If you’ve used MailChimp before, you’ll know how to set up a simple email-to-Facebook link. But that’s not all there is to it. You have to consider how you want to display your content on Facebook and what actions you want users to take after they’ve engaged with your content.
Twitter is a bit like Facebook in that it’s another massive social media platform. Where Facebook is concerned with sharing and connecting with friends, Twitter is all about sharing messages and engaging with followers on a personal level. A lot of brands and businesses now use Twitter to stay connected to their audience, to engage with them and to share messages about their products.
Similarly to Facebook, getting your email marketing software set up with a Twitter account is relatively easy. All you need is a simple plugin that allows you to send tweets using automated messages from your email marketing software. Again, this isn’t rocket science and there are plenty of free tools out there that can do the job for you.
Instagram is the ultimate social media platform for marketing on a budget. Where the others tend to lean towards user-generated content and organic reach, Instagram focuses squarely on engagement and growth through paid advertising and promoted content.
If you’ve used any of the other platforms discussed so far, you’ll have no trouble getting your Instagram account set up and running. Simply log in to your email marketing software, find the Instagram plugin and attach your business’ Instagram account to it. From there, you can start posting on Instagram and driving traffic back to your site.
Instagram is another incredibly useful tool for marketers, particularly those who are on a budget. Not only does it provide a cost-effective way to garner some brand awareness and drive a little bit of traffic to your site, but it also allows you to engage with prospects on a more personal level. By following hashtags and engaging with other users, you can show the world you’re a kind human being who cares about their fellow man.
LinkedIn is the ultimate tool for jobseekers and businesspeople who want to keep in touch with potential customers, clients and allies. As well as being a massive social media platform with over 260 million members, LinkedIn is also a business-oriented social network, providing a space for professionals to connect, network and find new opportunities.
Getting your email marketing software set up on LinkedIn is pretty straightforward. All you need is a simple plugin that allows you to send out automated messages to your LinkedIn connections. From there, you can start posting on LinkedIn and generating leads and opportunities.
In terms of how you should use LinkedIn, it’s important to remember that the platform is all about building strong connections with people. So while you might want to use it to grow your business and to keep in touch with old connections, ensure you don’t just spam your connections with pointless marketing messages.
Snapchat
Snapchat is the hottest mobile app around right now. Although the platform was originally designed for users to share images and videos with their followers, it has developed a reputation for being a fast and easy way to spread fake news and unsubstantiated facts.
Due to its ephemeral nature and seemingly limitless reach, Snapchat is an incredibly useful and versatile tool for marketers. You can use the platform to engage with your audience, to brand yourself as a thought leader and to show you’re an accessible and approachable expert.
As well as being able to send short-lived messages to a user’s closest friends, you can also use Snapchat to send automated broadcast messages to your followers. Simply find the Snapchat app on your phone, log in with your email address and choose your audience (topics you want to engage with or at least follow). From there, you can start broadcasting, engaging with your audience and getting your message across.
Renesmee
As the name would suggest, the purpose of Renesmee is to help you rebrand yourself as an expert in your industry. Similar to other productivity apps such as Evernote and Remember, Renesmee gives you a space to store all your ideas, projects and connections. Additionally, you can use the platform to find a business partner, to bounce ideas off of and to keep track of your sales and marketing activities.
Forbes recently valued Renesmee at over $1 billion, suggesting it could easily become a household name.
To get started, simply sign up for a free account with Renesmee and then download the app to your phone. On the account screen, you’ll need to input the information for your businesses. After that, you can choose a business card template, add a phone number and email address, create a profile picture and choose a very short bio about yourself. From there, you can start adding attachments such as documents, spreadsheets or presentations and begin organizing your business information.
Ask.fm
Ask.fm is one of the oldest and most popular social media platforms aimed at helping users ask questions and get answers from other users. It’s also the best place to find advice and tips on everything from personal finance to beauty and fashion. It’s a bit like Quora but for the younger generation.
If you’ve used Twitter or Facebook previously, you’ll have no trouble getting your Ask.fm account set up. Once you’ve done that, all you need to do is visit the platform, choose your niche (be that fashion, beauty, etc.) and begin asking questions.
The best thing about Ask.fm is that it’s completely free. While you may need to upgrade your account to access certain features, you’ll still be able to engage with users and to get advice and tips from other users on a range of topics.
How to Integrate Contacts With AWeber
Now that you have your basic social media accounts set up and running, you can begin considering how to integrate them with your email marketing software. As we’ve established, email is the oldest, most-used and most-supported form of digital marketing. One of the critical elements of any email marketing campaign is gathering and maintaining contact details for your audience. This is where many companies and businesses fail because they don’t keep up with the times, preferring to do things the old-fashioned way.
With the rise of the “megacitizen”, or the “digital native”, traditional methods of sending out physical mail and waiting for someone to bite are becoming increasingly obsolete. As much as they love their gadgets and the ease of use that many software packages provide, your digital natives are becoming less reliant on traditional methods and more open to new ways of communicating and engaging with other people. In other words, they have fewer contacts than ever before.
So how can you, the business owner or marketer, remain current with the times and ensure you always have a steady flow of leads and customers flowing through your email marketing software? You can use a tool like AWeber to easily and effectively integrate contacts from your other social media platforms with your email marketing software. AWeber serves as a sort of aggregator, gathering contacts from all your social platforms and automatically syncing them with your email marketing software, such as MailChimp.
When someone subscribes to your email list, you’ll see a thumbnail of the person’s avatar (which can be changed with a click) next to their name. Just click on this thumbnail to visit their profile page on the selected platform. From there, you can connect with the person on a more personal level and gain access to their contact details.