The Top 5 Interactive Email Marketing Examples

Email marketing is a form of marketing which uses email as the primary communication tool. The purpose of an email is to inform and/or entice the reader to take some sort of action (typically buying a product or service). Most people use email daily, so it is an easy, inexpensive and accessible form of marketing.

The term ‘interactive email marketing’ refers to a type of email that is designed to be engaging and enjoyable to the reader. Essentially, it is using game mechanics or a ‘gamified’ format to encourage the reader to interact with the content via their email client. The term ‘gamified’ means using game design elements such as competition, motivation, acquisition, and feedback to guide behavior and engagement.

While there are many different ways to engage with potential customers via email marketing, here we identify the most popular and effective methods.

1. Short And Sweet

In an attempt to capture the reader’s attention quickly and efficiently, many marketers design short emails. Shorter emails reduce the chance of the email being flagged as spam and therefore increase the chance of the email being opened and acted upon.

However, too many short emails can seem chaotic and inconsistent, so it is important to keep the message concise but also interesting.

2. Interactive Surveys

Giving away prizes is a common tactic which marketers use to encourage people to participate in market research and/or customer feedback. Doing this via an email survey is a quick and easy way to gather data without having to pay for a lot of focus groups.

Marketers can use online survey tools to create highly targeted and specific surveys. They can use demographic information, previous purchase behavior and other personal information to narrow the respondents to a more appropriate segment. This allows the marketer to get much richer data in return.

3. Content Delivery

Giving a free download of a new software or a course is a common technique used by marketers to encourage people to try out new products. Many software vendors and online course providers will send you an email once you have subscribed to their newsletter or followed their social media accounts. Essentially, this is content delivery through email.

Having said that, this form of marketing is only effective if the content is actually good. In order to ensure that your subscribers receive value from your emails, you need to provide them with high-quality content that is useful and/or entertaining.

4. Transactional Email

This type of email, which is also known as ‘legitimate marketing email’, offers an incentive for the reader to take some sort of action. The action can be as simple as opening the email or viewing a web page, or it can be more complex such as signing up for a newsletter or registering for an event. As the action is clearly linked to an incentive (typically a discount or special offer), the ethics of this type of email are often debated.

Nevertheless, it is a quick and easy way to communicate with potential customers, and many marketers leverage this type of email heavily. You can use coupon codes or discounts to incentivize the actions that you want the reader to take. For example, if you sell kitchen tools, you might want to encourage people to click through to your website to learn more about the products. You can offer them a special promotion or discount for doing so.

5. Click-through And Earnings-Based Email

Finally, some marketers use clicks and earnings-based email in a bid to grow their email list. Essentially, with this tactic, the profit potential is high. When a user clicks on a link (usually in an email) they are given access to a product or service that will compensate the business for the referral.

For example, if you own a gym and you send people to myhealthsite.com with a link to workout clothes, you could potentially earn money from that click. Click-through emails are an easy way to grow your email list quickly with little effort.

Once you have built up a list of people interested in your product or service, you can push them further into action by offering them more content in the form of blogs, articles, and videos. If you have a product that solves a problem for users, you can also create a FAQ section (Frequently Asked Questions) to ensure that they have all the information they need to make the right choice.

In summary, with the right email marketing strategy, you can use email to communicate with your audience and grow your business. Ensure that your messages are always relevant, interesting, and easy to understand and that you follow sound email marketing practices.

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