Two of the most popular email marketing platforms are AWeber and Zoon. Both of these tools have exploded in popularity because they make email marketing easy.
If you’re using either of these tools to grow your business, you’re in luck because you can integrate the apps easily and gain powerful features.
Why Should I Integrate AWeber and Zoon?
AWeber is the world’s #1 email marketing platform with over 500 million users. Most people know what AWeber is, but just in case you don’t, here’s a quick overview:
AWeber is a software-as-a-service platform that makes email marketing easy. It has built-in email templates, segmentation, list management, and analytics that help you get the most out of your marketing efforts. You can try AWeber for free with the limited features or you can upgrade to the paid version which offers more flexibility.
AWeber is available in the Apple App Store for iPhone users and in Google Play for Android phone users.
Zoon is a software company that was founded in Sweden back in 2012. The app is very closely associated with the growth of influencer marketing as a way of generating leads and building credibility. Influencer marketing is a form of brand awareness and word-of-mouth marketing in which people with large followings promote products or services.
What is influencer marketing?
It’s all the rage these days and according to HubSpot, over 80% of marketers say they’ll be doing more of it in 2021.
If you’re unfamiliar, influencer marketing is a form of marketing that involves promoting a product or service through influential people, usually bloggers, musicians, or TV personalities.
Here’s how it works: You identify a popular blogger, Twitter personality, or Instagram personality that might promote your product or service. You then find and connect with this person with an interest in your niche.
This individual then promotes your product or service by mentioning it in their social media posts or blogs. In exchange for this promotional content, you give them something valuable – like a free guided meditation class or a meal at a fancy restaurant.
The influencers’ followers are then likely to see your product or service because they feel that the influencer is “speaking for them” when she or he promotes your product or service. This makes the influencers’ followers more likely to purchase your product or service because they feel that the influencer is “one of them.”
Zoon’s product, Vero, is a tool that helps customers manage their influencer relationships. The platform integrates with Twitter, Instagram, and YouTube to pull in all of the relevant content from across these platforms. This content is then used to create personalized emails that are sent to the customer’s email address.
This makes it easy for customers to stay in touch with people who matter to them. Most important, integrating Vero with AWeber makes it easy for customers to continue their experience from one platform to the other seamlessly.
How Can I Integrate AWeber and Zoon?
In order to integrate AWeber and Zoon, you will need to create an account on both platforms. Once you have your account set up, you can begin to import your list of subscribers from one to the other.
You can use a tool like Zapier to connect the two apps for free. You can then pull in all of your contacts from AWeber to start building a list on Zoon.
As you begin to build up a larger list on Zoon, you can take advantage of its automated email marketing functionality.
From there, you can take the Zoon list and segment it based on customer behavior or interests to create specific audience groups. You can then segment your AWeber list as well, using similar techniques, to create more targeted emails for your customers.
Powerful Features to Expect From AWeber and Zoon If You Integrate Them
If you’re already using either of these tools to power your email marketing, you’re about to discover a wealth of features that will help you grow your business.
Here’s a quick overview of what you can expect from AWeber and Zoon if you integrate them:
1. Unified Marketing Platform
One of the main reasons that customers love AWeber and Zoon is that they provide a unified marketing platform through which to send out email campaigns. Instead of having to set up campaigns on multiple platforms, you can do all of the segmentation, analytics, and sending from one place. This is especially useful if you’re an entrepreneur who is constantly switching between projects because it saves you a ton of time.
2. Easy-to-use Templates
If you’re new to email marketing or simply need a quick and easy way to get started, AWeber and Zoon provide a ton of free templates that you can use to get the job done. These templates make it easy for you to get up and running quickly while not having to worry about the nitty-gritty of email marketing – like content creation, list segmentation, and creating personalized emails.
If you have a sizable list, you can begin to see significant time savings from using these templates because you won’t have to waste time creating emails from scratch. Instead, you can simply choose a template, make small modifications to fit your needs and audience, and you’re ready to go.
2. Integrated Social Media
One of the key differences between AWeber and Zoon is that the former focuses more on the email marketing aspect while the latter is more about the social media aspect. If you’re already active on social media, you can take advantage of the integrated social media functionality within these platforms to connect with and engage with your audience. This is especially useful for entrepreneurs who want to grow their online communities and establish trust with potential customers.
If you want to dive into social media and use existing accounts to engage with potential customers, you can use tools like Hootsuite and Twitter to gain instant credibility with your audience. You can then monitor and engage with audiences across all of your social platforms using a single dashboard – which makes following the conversations more convenient.
Integrating AWeber and Zoon makes it easy for customers to follow your every move – from email to social media and back again – with no missed opportunities. You’ll be able to continue the engagement on social media and gain more credibility and trust with your audience.
3. Advanced Analytics
Depending on your needs and the size of your list, you can choose between the free and the paid versions of AWeber. If you have a bigger list and more complex analytics requirements, you might want to consider the paid version as a way of accessing more advanced analytics. The free version limits you to basic statistics like open and click rates.
The paid version allows you to access all of AWeber’s features as well as add tags, set up automated email campaigns based on criteria, and track email opens and clicks – all of which makes the platform more flexible for larger businesses.
4. Seamless Integration
If you’ve ever tried to integrate two different apps to accomplish something, you’ll know that it’s not easy. The most seamless integration between AWeber and Zoon comes straight from the data. Once you’ve imported your list from AWeber to Zoon, you’ll see all of your contacts, their email addresses, and the corresponding Zoon email addresses. This makes it easy for you to build targeted email lists on Zoon and begin to segment audiences based on interests or behavior. You can then take these lists and send out personalized emails with an interest in growth and an opportunity to explore more. With seamless integration, it’s simply a case of pulling information together, making it accessible, and beginning to manage your contacts and customers through email marketing.
As you can see, there are quite a few benefits to integrating AWeber and Zoon. If you decide to go this route, be sure to keep your eyes open for new features as they’re released because it’s always nice when a company gives you features that make your life easier – which is exactly what AWeber and Zoon are doing here.