A business’s email marketing platform is its secret weapon in the fight for customer attention. The platform allows companies to establish consistent contact points for interested parties, creating the perfect environment for nurturing leads, growing a mailing list, and sparking engagement.
Despite its importance, many businesses still struggle to master the art of email marketing. Not sure where to start? In this article, we’ll run down the best email marketing platforms available today.
Personalized Email Reminders for Segmented List Growth
There are numerous perks to email marketing, but the most appealing item is its scalability. No matter the size of your company or email list, you can always find a solution to fit your needs. That means you can’t go wrong. In the world of email marketing, you can never have too much flexibility.
When it comes to growth hacks, one of the most effective methods is segmented email marketing. The technique is simple: you divide your list into different groups, and you send personalized emails to each segment. The idea is to keep people engaged and interested in your brand. When they see emails that are tailored to their interests, they are more likely to click. And just like that, you’ve got a bigger audience.
The personalized email reminders also work great as a lead generation tool. When someone lands on your website from an email campaign, they are usually already in the habit of expecting a certain type of content. The segmented emails give you the opportunity to delight them with something new. And isn’t that the key to attracting and retaining customers?
The Biggest Players in the Email Marketing Arena
While it’s always beneficial to learn about the competition, the key is to focus on your strengths and weaknesses. The biggest players in the email marketing arena today are undoubtedly HubSpot and MailChimp. What are these platforms?
HubSpot is a business management tool that allows you to quickly set up automated email campaigns. The tool helps businesses small and large launch their own email marketing platforms quickly and easily. What is especially appealing about HubSpot is its ability to segment and target your audience based on gender, age, location, and a variety of other demographics.
If you’re looking for a simple and quick way to get started with email marketing, then HubSpot is definitely a tool to consider.
On the other hand, MailChimp provides a simpler solution for businesses looking to get started with email marketing. The platform is hugely popular among non-professionals who want to gain experience in the field. MailChimp is ideal for those who want to quickly get started and don’t require all of the bells and whistles of a business management tool like HubSpot.
Based on what we know about the two platforms, it looks like HubSpot will be the better choice if you are looking for a robust and feature-rich tool. However, if you are looking for a simple and quick solution, then MailChimp might be the better option.
The Basics Of Setting Up An Email Marketing Platform
Whether you decide to go the DIY route and build your own platform from scratch, or you decide to use a pre-built solution, there are still some fundamentals you need to observe.
There are three important things you need to consider when setting up your email marketing platform:
1. Platform Look and Feel
This aspect refers to the look and feel of your email program. While you don’t have to go all out and become an email design expert, you should ensure that your platform looks consistent and professional. Before you launch your marketing campaign, take some time to browse through other businesses’ emails and get a sense of what a professional-looking platform looks like. You can also find a few good examples online and download them as inspiration.
When it comes to aesthetics, it’s all about the details: from the way the buttons are laid out to what type of fonts are used. If you’re not a fan of bold text or bright colors, there are simple templates that come with minimalistic designs that make it easy for you to implement.
2. Ease of Use
An easy-to-use platform is essential for any business. Ideally, you want to find a solution that is simple enough for non-technical users to get started with, yet powerful enough for experienced users to enjoy.
The best solution will have features that make it easy for you to create campaigns without needing to be a tech wizard. For example, if you’re new to email marketing, you might not know which type of emails to send to which segment of your audience. Setting up triggers so that certain emails are sent automatically when certain events occur is also something you might not be familiar with. However, experienced users will appreciate how easy it is to navigate the platform and find the feature they need, when they need it. If you’re looking for an all-in-one solution with a friendly interface, MailChimp is the best option. It comes with a built-in drag-and-drop email builder and delivers beautifully crafted emails with a click of a button.
The last but not least important aspect is the features your chosen solution offers. While you don’t have to go over 90% market share to be attractive to potential customers, you should have a look at the features your platform offers and how they are designed. Does the interface allow for bulk email sending? Can you create automated email campaigns based on previous activity? Can you integrate with other platforms like Zapier?
If you can answer yes to all of these questions, your platform has a great chance of becoming your business’s next growth engine. Just remember: nobody said it would be easy. Just like every other new business initiative you undertake, you will face challenges. But with hard work and a little bit of patience, you will surely overcome them and achieve great success.