In 2012, marketingCharts did a study on email adoption trends among consumers and B2C and B2B marketers found that while the former has shifted to mobile email marketing, the latter has shifted to inbound methods and tactics.
(Mobile email marketing is defined as sending emails via text messages. This can also include emails sent via mobile apps or websites, which have small icons that offer a link to the service’s apps. While mobile email marketing has become mainstream, web-based email still reigns supreme. According to the same report, 50% of consumers have used text messaging to research products or find out more about a brand, while 23% have used web-based email to do the same.
Is Email Marketing More Popular Than Social Marketing?
E-mail marketing has been around for a while and was primarily used as a way to reach customers that had previously been impossible to reach via a traditional marketing channel. Email marketing was largely seen as a way to increase brand awareness and drive purchases or actions by getting in touch with the customer. In more recent years, email marketing has morphed into a full-fledged marketing channel in its own right, independent of social media.
In 2020, marketingCharts predicts that email marketing will become even more popular as the economy perks up. According to the analysis, 59% of consumers intend to increase their email marketing budget in the next six months compared to the previous year. Additionally, 40% intend to increase their social media budget, while only 17% plan to decrease it.
How Is Email Marketing Different From Other Types of Marketing?
The rise of digital marketing has created a demand for multiple marketing channels, which creates a challenge for marketers who want to reach a wide audience. While social media is a great tool for marketers looking to connect with consumers, those who want to stay top of mind must utilize other platforms as well. Email marketing has become a go-to channel for brand awareness, customer engagement and even lead generation.
Email marketing is different from other forms of marketing in that it provides a direct line to the customer and allows for more personalized interactions.
Not only does it allow for one-on-one interactions between the brand and consumer, but it also allows for retargeting and engaging with existing customers via email.
According to HubSpot Blogs research, consumers prefer to get marketing messages via email rather than social media. The blog study also found that consumers see value in receiving email marketing messages, regardless of whether or not they have purchased a product from the brand. This trend is likely to continue as email marketing provides a variety of benefits to consumers and brands alike.
Why Should I Use Email Marketing Instead Of Social Media For My Brand?
In 2022, 62% of consumers are more likely to recommend a product or service they’ve discovered via email compared to those who’ve discovered the brand on social media. In other words, email provides a more personal connection with the potential customer than a hashtag or a status update.
Additionally, according to the blog study, email marketing messages are more valuable to consumers as a whole. When asked about the value of a brand’s email marketing campaign, respondents cited the ability to learn more about the brand as the primary reason. When asked about the value of a brand’s social media campaign, respondents cited the ability to discover new things and gain popularity as the main reason.
In summary, email marketing provides a variety of benefits to consumers. This marketing channel also allows for one-on-one interactions between the brand and customer, which in turn, creates a better shopping experience for both parties. Email marketing also allows for retargeting and engaging with existing customers via email.
Can I Use Marketing Analytics To Determine The Performance Of My Email Marketing Campaign?
An increasing number of businesses are implementing various marketing analytics platforms, such as Google Analytics, to determine the effectiveness of their marketing campaigns. It should come as no surprise that many marketers are taking a closer look at email marketing, which provides a wealth of data that can be analyzed to determine its performance. In fact, email marketing is one of the few marketing channels that still generates live, actionable data.
With Google Analytics, you can easily track and measure the performance of your email marketing campaigns, including which emails perform the best (based on engagement rates, for example) and which ones should be repeated or changed.
Additionally, you can use the platform to track the performance of your social media accounts, search engine optimization (SEO) and paid advertising to get real-time feedback and determine the best course of action for your digital marketing strategy.
How Do I Get Started With Email Marketing?
There are four steps that you need to take to get started with email marketing.
The first step is to come up with a plan. Developing a plan indicates that you’re taking your email marketing seriously and will enable you to achieve greater results. To develop the plan, you need to answer three questions:
- Who are you targeting?
- What are you trying to achieve?
- When do you intend to launch the email campaign?
The next step is to reach out to a contact person at a digital marketing firm to get assistance with creating the marketing campaign. Make sure to ask for help at this stage, as you’ll need someone to help you navigate the technicalities of getting the campaign up and running. Once you have the plan in place, you can move on to the next step.
What Is The Best Service To Help Me Send A Million Emails In One Week?
You can use a tool like HubSpot to create and send a million emails in one week. The tool makes it incredibly easy to get started with email marketing and lets you focus on accomplishing your goals, rather than the tech aspects of getting the campaign going.
One of the best things about HubSpot is its ease of use. Creating a mailing list and sending out a million emails in five hours is a simple task for anyone who has a basic knowledge of email marketing.
If you decide that this is the best service to help you get started with email marketing, be sure to read their terms of service and privacy policies to understand their policies regarding the use of their service.
What Is The Difference Between Spam, Junk And Purge Emails?
When you get started with email marketing, you’ll inevitably come across these three terms, which are used to describe different types of emails. The terms are used interchangeably, but have different meanings.
- Spam: Spam is an email that is widely disseminated to large mailing lists without the recipient’s consent.
- Junk: Junk emails are emails that are addressed to groups of people who have not opted in to receive such messages. Junk emails are often used to promote products and services and often contain a lot of ads.
- Purge: Emails that are labeled as “purge” are emails that were in a group or mass mailing and were never opened or clicked on by the recipient.
If you read email marketing stats, you’ll often come across the terms “junk mail,” “spam,” and “promotional emails.” While these terms have different definitions, they are often used interchangeably. In this context, spam is email that is sent to large mailing lists without the consent of the recipient. Junk mail is email that is sent to groups of people who did not opt in to receive such messages. Finally, promotional emails are emails that are used to promote a brand, product or service.
How Long Does It Take To Get Results From An Email Marketing Campaign?
You can see results from your email marketing campaign in as little as 30 days. If you’re patient, you can expect to see some results from your email marketing efforts in a few months. However, to get real results, you’ll need to put in the time to make sure the strategy is correct and then follow up with continual campaigns, to ensure that your target audience is always exposed to your marketing messages.