No one factor determines the success of an online store. There are several crucial elements that contribute to its popularity. One of the most important factors is email marketing. The use of email marketing to promote a business or brand is a savvy and effective strategy that almost everyone can implement. Even small businesses can take advantage of this simple yet effective strategy to engage customers and grow their brand. With every new technology that becomes available, the way consumers interact with brands changes. Email marketing is a necessary tool in the 21st century, especially for businesses that want to stay in touch with their customers and make sure they remember them.
Email Marketing Is Still Popular
Although social media has gained a lot of popularity and is often utilized as an integral part of a digital marketing strategy, email marketing is a platform that businesses still rely on. According to HubSpot Blogs research, 68% of people have used email marketing to follow a brand or business, while only 20% of people have used social media to do so. This shows that even though social media has become extremely popular and is being used frequently, businesses still see a need to stay in touch with their customers via email.
Why Email Marketing Is Popular
Aside from being able to target the right audience, email marketing offers several benefits to businesses and brands. Here are some of the reasons why so many people prefer to use email to get updated on the latest products and occasions:
Real-Time Feedback And Research
With every new technology that becomes available, consumers’ expectations change. One of the major changes that email marketing has brought is real-time feedback and research. When someone signs up for an email marketing list, they usually have the option of subscribing to news letters or being able to opt-in to receive occasional text messages from businesses. These types of interactions allow businesses to collect data and see how consumers react to different types of messaging and products. In the past, businesses would have to wait until the end of each month to see how their marketing efforts were performing. With real-time feedback and research, brands can easily improve their strategies and figure out what is and isn’t working.
More Exposure
Even if you’re just starting a business, you can already imagine that having an online store is a great way to gain a lot of exposure. When customers can find your product or service easily online, it means they can learn about you and decide to use your product or service without having to go through a ton of different websites to find what they’re looking for. Exposure is important because it allows you to communicate your message to a wide audience and ensure that the right people are seeing and acting on your promotion.
Established Audience
When a business decides to promote a product or event through email marketing, they’re usually doing so because they already have an audience. Whether it’s a mailing list of subscribers or a community of online reviewers, the business is looking for ways to communicate with the people already interested in their message. Using email marketing to establish credibility and gain trust is an effective strategy. It shows that the business is already thinking about ways to make money and is trying to build a relationship with their audience before they ask for a dime from them.
Lifelong Value
In the past, people mainly interacted with a brand or business via their web-based platforms or social media channels. Now that email marketing is such a crucial part of a business’ strategy, it is becoming more important to retain customers via email rather than just focus on keeping them via social media. When customers sign up for your email list or engage with your brand via text messages or occasional emails, they’re giving you the opportunity to communicate with them in the future. That’s valuable because it means you’ll always have a way to stay in touch and they’ll always have an easy way to find your product or service if they need it.
It’s Easy To Implement
One of the reasons why so many people prefer to use email marketing is because it’s easy to implement. When it comes down to marketing a business or brand, many people don’t have the time or the patience to research and figure out the best tactics and strategies to use. They just want to be able to click a button to get the results they’re looking for. Email marketing allows for easy experimentation because there are no strings attached and no risk of failure. If you decide that a certain campaign isn’t working, you can simply discontinue the use of that email list and try something new. The only risk is potentially losing a customer, but you can regain them easily enough
If you’re interested in making more money with email marketing, check out this article from Entrepreneur on how to create an email marketing plan that will help you get started.
No one factor determines the success of an online store. There are several crucial elements that contribute to its popularity. One of the most important factors is email marketing. The use of email marketing to promote a business or brand is a savvy and effective strategy that almost everyone can implement. Even small businesses can take advantage of this simple yet effective strategy to engage customers and grow their brand. With every new technology that becomes available, the way consumers interact with brands changes. Email marketing is a necessary tool in the 21st century, especially for businesses that want to stay in touch with their customers and make sure they remember them.