How to Send Email Marketing Campaigns from iOS 15

Emma is an experienced marketer and software developer who has worked with brands like HP, Penguin Books, and Vogue. She has a keen eye for design, and a talent for turning ideas into reality. When she’s not creating marketing campaigns you can usually find her relaxing with a drink, playing games, or eating chocolate.

Marketing emails are becoming a thing of the past. As consumers have gotten so used to receiving regular emails with carefully crafted subject lines and useful tips on products they love or need, marketing emails have started to lose their charm. Luckily, with the right tools, an enterprising marketer can still generate traffic, interest, and conversions without ever having to send an email.

Why Bother with Email Marketing in the First Place?

You might be wondering why you should bother with email marketing in the first place. It’s a fair question; you’re kind of sending out an open invitation to become a customer, which might not be the best strategy if you’re looking to sell a product or service. However, there are numerous advantages to sending out a marketing email campaign. Here’s a short rundown of the top ones.

Email List Building

One of the primary purposes of a marketing email is to get someone to subscribe to your email list. When a new customer signs up to your list, you can send them information about your products or services via email. Recipients can subscribe to your list at any time, which means you can always be sure you’ll have new customers to send information to. Your email list is like an active community of people who want to hear from you, and it’s continually expanding.

Now, you might wonder whether or not it’s a good idea to send periodic emails to your subscribers. The answer is yes, if done correctly. You can use automated email marketing software to send automated welcome emails to new subscribers. These emails typically go out day one, and then periodically throughout the year. While the frequency will vary depending on the type of content you produce and your target audience, it’s a good idea to send email marketing campaigns at least twice a month.

Increased Visibility

Did you know that many people have unsubscribed from receiving promotional emails due to the abundance of junk mail in their inboxes? So, it stands to reason that if you want to promote your products or services, you’ll need to find a way to stand out from the crowd. Fortunately, you have an entire platform at your fingertips that you can use to increase your visibility online. You can create marketing emails that include videos, images, social media updates, and more. The sky is the limit as far as the content you can include in a marketing email.

Cost Effective

Remember, content marketing drives business. Companies like HubSpot have put a giant flag in the sand, saying that content is the key to effective marketing, and they make a valid point. When you build your content around the principle of being cost-effective, you’re restricting yourself to what you know and what’s available to you. Instead of paying large marketing firms to come up with fresh content for your website, you can use what you already have.

One of the things that make automation so attractive is that you can set it and forget it. You don’t have to sit there day in and day out, refreshing your website to see if it’s got any new content. With automated email marketing, you’re only sending out compelling communications when there’s new material to promote.

Attracting The Right Audience

It’s a well-established fact that we live in a world full of individuals. If you want to attract a particular audience into taking an interest in your products or services, it’s probably a wise move to focus on the people who are already interested in what you have to offer. If you want to choose whom you’ll reach with your marketing emails, you have multiple options. You can use demographic and interest targeting, which means you can send the right message to the right person. You can also use a tool like HubSpot’s Receive channel, which enables you to directly tap into a large pool of active consumers who have an interest in your product or service.

Conversions

Speaking of which, let’s take a quick look at how effective email marketing is at converting casual browsers into paying customers. According to HubSpot Blogs research, only 8% of consumers who visit a website for business information purposes eventually become paying customers. However, when a business uses email marketing to communicate with consumers, that conversion rate jumps to 24%. So, if you’re looking to attract potential customers, or just want to gain more existing subscribers, you can do so with the help of email marketing.

Increased Customer Lifetime Value

A key metric for any business is the lifetime value of a customer. Essentially, it’s a calculation of how much a customer is worth, in terms of future revenue and profit. The longer a customer stays subscribed to your email list, the greater the value. And, it’s almost always a good idea to have customers stay subscribed as long as possible. When customers unsubscribe due to lack of interest, it’s usually a sign that you’re losing their value. Naturally, you can also use email marketing to encourage subscribers to stay subscribed. You can include incentives like discounts or freebies in the form of digital goods and/or traditional physical goods.

As you can see, there are numerous benefits to sending email marketing campaigns, but like I mentioned at the beginning, this is only if done correctly. One of the primary things to consider is the purpose of your email list. If you want to generate sales, then you’ll need to consider the type of email templates you use, the language you use in your messages, and whether or not you send out regular emails. If you don’t want to focus on sales, but instead want to grow your community, you can incorporate member benefits via email.

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