Email marketing is one of the most effective ways to promote a product or service. The world of digital marketing has changed the game, as people are now more engaged with their smartphones in hand than with their PCs. The rise of the ‘influencer’ brings a whole new dimension to email marketing, as they can reach huge audiences with their individual platforms.
If you want to take advantage of this trend and try and utilize email marketing on the go, then you need to consider using a tool like MailChimp. It is one of the biggest players in the email marketing space and gives you all the tools you need to create high-quality email campaigns.
Create a MailChimp Account
Logging in to your MailChimp account is the first thing you should do to get started. You can create a new campaign, make a list of your subscribers and start creating emails. You can use the onboarding process to get started quickly and make the most of your business’s email list.
You can take the time to plan out compelling subject lines and introduce your list to a brand new audience. Just remember that a compelling subject line is just as important as the email itself, so you can guarantee that your emails will be opened and acted upon.
Find Your Perfect Subscribers
A big part of any successful email marketing campaign is finding the perfect audience to target. With a tool like MailChimp, you can segment your audience and find the people who are most likely to buy your product or service. You can use a variety of tools within MailChimp to build a profile of your audience. You can see a 30-day free trial and follow the walkthrough to get started.
Set Up Autoresponders
Another important aspect of any successful email marketing campaign is setting up autoresponders. You can set up a series of emails that will be sent to your audience once you have triggered them with a specific email campaign. You can use the autoresponder to allow future campaigns to follow up with similar content.
For example, you can use the autoresponder to send out a weekly newsletter or to confirm the purchase of a product or service. You can also set up your autoresponder to send out a series of emails when you hit certain milestones or exceed a certain volume of sales. Whatever you can think of, the autoresponder will be able to help you automate routine email marketing tasks while also saving you tons of time.
Automate Email Campaigns
Another big advantage of using a tool like MailChimp is the ability to automate email campaigns. You can set up a series of emails that will be sent to your audience once you have triggered them with a specific email campaign. You can use the autoresponder to allow future campaigns to follow up with similar content.
For example, you can use the autoresponder to send out a weekly newsletter or to confirm the purchase of a product or service. You can also set up your autoresponder to send out a series of emails when you hit certain milestones or exceed a certain volume of sales. Whatever you can think of, the autoresponder will be able to help you automate routine email marketing tasks while also saving you tons of time.
Use Personal Stickers, Images and Themes
One of the things that make MailChimp stand out from the rest is the fact that they give you full control over the theme, style and colors of your email messages. You can choose from a variety of templates and the ability to add your own images and custom text. This makes everything seem much more personal and gives your emails a polished, professional look.
It is a well-known fact that plain text emails are a thing of the past. People want to feel like they’re receiving a real “personal” email. The design of your email will make or break the trust your potential customers place in your brand. This is why it is so important to find a tool that makes creating and sending emails as quick and easy as possible; otherwise, your emails will become obsolete before you even send them.
Use The Analytics
Last but not least, we have the analytics. You can access all the statistics and key performance indicators within MailChimp via their dashboard. This allows you to monitor the progress of your email marketing campaign and make necessary adjustments as you go.
You can use the analytics to find out the following:
- The open rate of your emails
- The click-through rate of your emails
- The conversion rate of your emails
- Which emails perform best and why?
All this information can be extremely useful when it comes down to fine-tuning your strategy and increasing the effectiveness of your email marketing. Plus, you can access all this information from anywhere, at any time via the web browser of your computer or mobile device.
MailChimp has everything you need to take advantage of email marketing on the go. From creating and sending out compelling emails to analyzing the results of your campaigns, MailChimp makes email marketing easy and productive. With its extensive segmentation tools and automation features, you can easily target the right audience and get your message out there to the people who need it. It also offers a variety of useful metrics that can help you determine the effectiveness of your strategy.