Ever wonder which email marketing tool is the best for your needs?
If so, you’re in luck because we’ve got you covered. In this article, we’re going to compare the top 3 email marketing tools – AWeber, Mailchimp and ConvertKit. And we’ll highlight some of the key differences between them so you can pick the right one for your needs.
AWeber
If you’re new to email marketing, it can be tricky to know where to start. Even experienced marketers often struggle to find the right tool that meets their needs. Luckily, AWeber was designed with marketers in mind – and it shows.
AWeber’s dashboard is a clean and minimalistic display of your emails. The platform is extremely straightforward and feature-rich. You’ll see lots of stats on the left-hand side, and then, on the right-hand side, you’ll find the option to create new emails, edit current ones or download all of them in.csv format (comma-separated values).
AWeber’s pricing is pretty simple and straightforward as well. You can get a free version with limited features, or you can choose from three pricing plans ranging from $5 to $20 per month. The pricing plans include things like email sending, autoresponders, and marketing automation tools.
Mailchimp
The biggest differentiator between AWeber and Mailchimp is their design aesthetic. AWeber is much more minimalistic and streamlined. The look and feel of the platform is so clean and uncluttered that it could easily be mistaken for a simple and elegant blog.
As for the features, Mailchimp is the complete opposite. It was designed to be as feature-rich as possible so you can create all of the emails you could possibly need regardless of your experience level. They call this approach »Batch and Blast«, and it makes sense when you consider the fact that this tool has been around for more than 15 years. While AWeber is exceptional for its simplicity, security, and performance, Mailchimp is the tool of choice for developers and marketers who want to get the absolute most out of their platform.
Mailchimp’s pricing is tiered. You can opt for the free version, which comes with limited features. Or you can choose from three packages ranging from $5 to $20 per month. These options come with everything you need to get started, including email sending, autoresponders, and landing pages.
ConvertKit
ConvertKit’s dashboard is a clean and beautiful display of all of your email marketing activity. You can see basic stats like the number of subscribers and the total amount of messages you’ve sent in the past. On the left-hand side of the screen, you’ll see a list of all of your contacts. Hovering your mouse over any item in the list will reveal additional information like the stage of the subscriber’s journey (e.g. the percentage of people who’ve opened the email, clicked a link in it, etc.) and the average time your audience spends on your emails.
One unique feature of this tool is that it allows you to create up to 100 custom fields in your account. The more you use the tool, the more features you’ll unlock. This makes it easy for subscribers to find a connection with your content while also having an opportunity to get to know your brand better.
On the subject of pricing, ConvertKit is also very competitive. The free version is easy to use and comes with all the essential features. For $5 per month, you get all the features that come with the standard plan and unlimited contacts. After that, it’s $20 per month for the Pro plan and all the features that come with it.
Key Takeaways
When choosing an autoresponder software, it’s important to find a tool that’s simple to use and has all the features you need. If you’re looking for a robust and feature-packed platform, then you might want to consider Mailchimp or ConvertKit. But if you’re looking for something that’s simple and quick to set up, then AWeber is the right tool for you.