The answer is both yes and no. It depends on what you mean by ‘effective’. Is it effective to your eyes, or are you looking at metrics such as open rates and click-through rates? Is it effective for connecting with your audience or engaging with your subscribers?
On one hand, no one can deny that email is one of the most popular and efficient marketing tools around. Not only can you reach a large audience quickly and cost-effectively, but you can also engage with them on a personal level if you use the right tactics. If you send the right email at the right time to the right person, you may just convince them to buy something from you.
On the other hand, email marketing isn’t going anywhere, but it is always expanding to fit new platforms and new forms. Just as social media evolved to become a more sophisticated and interactive platform, email itself is evolving to fit new platforms and new interfaces. This is why marketers should always be looking for new ways to engage with their audience through email.
The Many Forms Of Email
While it may seem that we are stuck with email as it is now, the truth is that it is still possible to engage with your audience through other platforms, including text messaging, Twitter, and Instagram. Every platform has its pros and cons, but email is still the biggest and arguably the most popular one.
With that in mind, here are a few ways that email is changing and evolving to fit new platforms and new devices.
In today’s world, nearly everyone has a smartphone or tablet; email isn’t going anywhere, and it certainly isn’t confined to desktop computers. As a result, emails are now accessible on the go through mobile apps, which makes them easier to access whenever and wherever you need them.
Even better, since we are on the go so much these days, our attention is always on our smartphones, which means our email devices are always in reach. If the thought of checking email on a tiny computer screen doesn’t appeal to you, then why not try out a mobile email app? You can easily get these notifications on the go, so you never have to miss a beat.
Shared Email Addresses
If you have ever tried to promote your product or service through social media, you may have encountered the dreaded ‘shared email address’ phase. Essentially, all of your friends and followers are going to receive your emails, regardless of whether or not they want to join your updates or follow your blog posts. While this may work great for your social media accounts, it can cause major issues if your emails are ending up in spam filters or are otherwise unreachable by the people you’re trying to communicate with.
Luckily, there is a solution: use a disposable email address for shared accounts. When you sign up for a new service, you will automatically get a disposable email address that you can use for all your shared accounts. It is important to note here that these shared addresses are different from ‘catch all’ emails that you might get if you don’t have a spam filter on your own email. Disposable addresses are used specifically for sending out mass emails and are not meant to be clicked on on a regular basis. In other words, they are safe to use for sending marketing emails without worrying about spam filters.
Have you ever been on a website and noticed that when you click on a link or an image, it takes you directly to that website without having to leave the page you are on? That’s right – deep linking allows creators of websites and apps to connect virtually all the dots on their own pages. When you link to an external website or app, you are essentially connecting those websites and apps to yours. As a result, you can drive a greater amount of traffic and gain more followers.
To give you an example, if my blog has a link to a digital marketing podcast, when someone clicks that link and listens to the summary of the episode, they will instantly be taken to the digital marketing podcast’s website to subscribe.
If you’ve ever been to an internet café or a coffee shop and paid for wi-fi, you may have noticed a small email icon above the ordering buttons. This is because some coffee shops will automatically sign you up for emails from the brands they promote. For example, if you’ve bought a coffee from a Starbucks’ café, you’ll receive an email from them every week with a new promotional offer. However, you can easily unsubscribe from these emails if you don’t want to receive them anymore.
These emails are often referred to as ‘signature emails’ because they come with your typical ‘signature’ — the personalized contact info/email at the end of your email messages. The fact that these emails are automatically signed up for means they can easily end up in your spam or junk folder if you aren’t careful. To avoid this, be sure to check your inbox from time to time to see if there are any new emails from coffee shops and other businesses you frequent.
An easy way to get started building links to your site (and ultimately, gain more authority) is to contact other websites’ managers and see if they would like to link to you. For example, let’s say you’re a fashion blogger and you want to link to a website selling shoes. You can contact the website manager of the fashion blog and ask if they would like to link to your site. You can also offer to link to them on your behalf if they don’t have a link building strategy in place yet. This is a win-win because you’re both getting what you want out of the relationship: the blogger gets more traffic and the shoe store gets a shout-out.
When you link to other websites, you are essentially giving them credibility by associating your name with theirs. In turn, these websites can also link to you (to show their audience that they are referring to a ‘reliable source’). As a result, you can use link building to improve your SEO and gain more authority in your niche. To get started, simply find websites that are related to your niche and link to them. You can use tools like Ahrefs to find the related websites.
In summary, email isn’t going anywhere, but it is always expanding to fit new platforms, new user interfaces, and new devices. It is always expanding to fit new platforms, new user interfaces, and new devices.
On the bright side, this means that it is always expanding to fit new platforms, new user interfaces, and new devices. It is always expanding to fit new platforms, new user interfaces, and new devices.
As a marketer, this is great news because it means you get to try out new platforms and user interfaces and see how they work with your existing marketing efforts. It also means that if you are searching for something on the internet, your results may show up on various devices simply because those devices can access the internet. For example, if you are trying to find a recipe for chocolate chip cookies and you google the words ‘chocolate chip cookies’, you will get results that show up on both your computer and your phone. This may not always be the case, but it is certainly useful to know that if you want to reach a wider audience, you can do so using various platforms, emails, and websites.