Is Email Marketing Advertising?

I think we can all agree that email marketing is one of the most effective and popular digital marketing methods – to the point where it’s often considered ‘traditional’. But is it really traditional? While it’s always been around, the way we use it now is quite different from what originally came about through postal deliveries.

Traditional marketing methods are anything that existed before the digital age. So, if you’re reading this, I’m assuming you’re familiar with email marketing and its role in digital marketing. But did you know that the origins of email marketing lie in the telegraph and postal services?

Email marketing – also known as electronic marketing or digital marketing – began with the introduction of radio frequency identification (RFID) in the 1930s. Back then, companies would mail out cards with a small RFID chip on them. When you’d visit a store, the merchant would scan your RFID card and email your contact details – including your mailing address – to the company. This practice continued through the use of magnetic tape, paper, and later, computers. The list of contacts was usually kept on file and could be accessed by sales staff or other interested parties.

The advantage of having a mailing list is that you can stay in touch with your customers without having to resort to expensive mass mailings. You can also use email marketing to introduce new products and services, follow-up on marketing campaigns, and much more.

The Rise Of Digital Marketing

Although email marketing wasn’t always considered ‘digital’ marketing, it has gradually taken on that identity. To begin with, email marketing was simply a method of communication – much like today’s text messaging – and companies used it to send out invoices and other transactional emails. As a result, these marketing campaigns were mostly ignored by traditional advertisers.

That began to change in the early 21st century when marketers started to see the value in getting in touch with customers on a more personal level. This led to a resurgence of interest in email marketing, which saw vendors create special-purpose software tools – or ‘email marketing platforms’ – to meet the demands for better management and analysis of email marketing campaigns.

If you’re interested in digital marketing, it’s important to keep in mind that not all email marketing is created equal. Just like with any other form of marketing, your approach and the tools you use will have a significant impact on your messaging and the results you get. One of the most important things to consider is whether you want to use email marketing to attract new customers or engage with existing ones. The answer to this question will dictate the kind of campaign you should run and the tools you should use to get the most out of it.

What Is Email Marketing Advertising?

If you’re interested in getting the most out of your email marketing campaign, it’s important to understand the purpose of your advertising dollars and the model on which you’ll measure its success. Is your goal to attract new customers to your brand or engage with existing ones?

If you want to generate new leads and drive sales, you’ll typically want to use email marketing to attract new customers to your brand. To do this, you’ll want to craft an email that is both interesting and engaging and uses language and design that stand out from the crowd.

On the opposite end of the spectrum, if your goal is to simply keep in touch with current customers and engage with them on a more personalized level, you may want to use email marketing to re-engage with past customers. This type of campaign may be short and sweet – it may only take a few minutes to complete – and the results may not be immediately apparent. You’ll want to be patient and ensure you follow up with a simple but effective call to action to close the deal.

Traditional And Digital Marketing

Just because something is ‘traditional’ doesn’t mean it’s bad or outdated. Traditional marketing – especially the kind that relies on physical postal mail – can be a very effective tool in today’s digital world. For instance, if you’re launching a new product or service and want to introduce it to as many people as possible, you may want to consider sending out traditional flyers, pamphlets, or business cards. You may also want to create a traditional website and blog to support your brand.

When choosing your marketing channels, it’s important to keep in mind the demographics and psychographics of your ideal target audience. If you can become more focused and refined in your selection, you’ll be able to target your efforts to a specific audience and increase the likelihood of a successful campaign. For example, if you’re selling shoes, you may want to choose retail flyers over online banners because they’re more likely to be seen by people searching for the products you’re promoting. If your goal is to attract new customers to your brand, you’ll typically want to choose digital marketing methods that allow you to target and refine your audience. However, it all depends on your personal preferences and the nature of your product.

The Importance Of Segmentation

In order to get the most out of your email marketing campaign, you’ll want to segment your list based on various criteria. This will help you to target the right audience and increase the likelihood of a successful campaign. For example, if you’re sending out flyers to promote a show at a music festival, you may want to choose segmentation based on the type of music your target audience likes. Maybe they’re into acoustic or indie rock, and you want to send them out information about the bands playing that weekend. Or perhaps they’re more of a hip-hop fan and you want to send them information about the up-and-coming artists in your industry.

When choosing your marketing channels, it’s important to keep in mind the demographics and psychographics of your ideal target audience. If you can become more focused and refined in your selection, you’ll be able to target your efforts to a specific audience and increase the likelihood of a successful campaign. For example, if you’re selling shoes, you may want to choose retail flyers over online banners because they’re more likely to be seen by people searching for the products you’re promoting. If your goal is to attract new customers to your brand, you’ll typically want to choose digital marketing methods that allow you to target and refine your audience. However, it all depends on your personal preferences and the nature of your product.

Avoiding Email Marketing Pitfalls

Just because something is ‘digital’ doesn’t mean it’s perfect or that there aren’t any pitfalls you need to avoid. Just like any other form of marketing, email marketing is not without its challenges. To begin with, just because you have a list doesn’t mean you’ll be able to get in touch with everyone. This is especially true if you’re using outdated email marketing software that doesn’t allow you to segment your list. If you do end up with a small list, you’ll want to make sure you stay in touch with your customers and have a steady trickle of new content to keep them interested – otherwise, they may simply delete your email without responding.

Another pitfall to avoid is sending out overly promotional emails – at least, not without permission. It’s one thing to stay in touch with your customers on a personal level – and even to provide them with value – but it’s another to become so blatant about it that it makes them feel like you’re just trying to push something on them. Make sure you keep your communications professional – even if you’re chatting with a customer over email – and never, ever be obnoxious. It will come back to bite you in the ass. Plus, why should they listen to you? You’re not their friend, you’re their marketer.

If you want to get the most out of your email marketing campaign, it’s important to segment your list based on various criteria. This will help you to target the right audience and increase the likelihood of a successful campaign. For example, if you’re sending out flyers to promote a show at a music festival, you may want to choose segmentation based on the type of music your target audience likes. Maybe they’re into acoustic or indie rock, and you want to send them out information about the bands playing that weekend. Or perhaps they’re more of a hip-hop fan and you want to send them information about the up-and-coming artists in your industry.

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