Is Email Marketing Channel Marketing?

The short answer is, “yes, but…”

When someone enters your email list, they have already shown a keen interest in your product or service. Now, as an email marketer, it’s your job to keep them interested and engaged.

With every email you send out, you have the opportunity to engage with your subscribers and brand advocates in a new way. In this case, the answer is a resounding “yes.” However, to achieve this level of engagement, you need to consider a few key points first.

What types of content will hold their attention?

To draw in your target audience, you need to consider what will catch their attention and keep it. While there is no one-size-fits-all approach when it comes to email marketing, analyzing traditional email marketing metrics can give you a good idea of what is and isn’t effective. For example, if you are sending out emails with content from your blog, and you don’t have much success with that particular tactic, it might be a good idea to try something different. One option is to send out emails with video content from your Youtube channel. According to HubSpot Blogs research, videos increase a subscriber’s engagement by 23% compared to traditional text based emails.

How much time should I allot to each email?

Not every email you send out will be effective, so you have to consider how much time you have to dedicate to each one. You should strive to send out the least amount of email as possible while still maintaining an effective communications strategy.

If you are worried about running out of time, then it might be a good idea to focus on sending out short and sweet emails. Think of it this way: if you have 10 minutes to spare, you’ll probably spend 3-4 minutes reading the email. So, instead of wasting 3-4 minutes, you could have simply said hi, and shared a few interesting links.

How should I approach each email subject line?

With every email you send out, you have the opportunity to grab the attention of your subscribers with a subject line that will make them open up the email. Whether you are sending out a marketing email, or just a regular email, you have to consider the following:

  • Does the subject line match what’s inside the email?
  • Is the subject line short and to the point?
  • Does the subject line include keywords?
  • What’s the call to action?
  • Does the subject line make me want to open the email?
  • Is the copy in the email interesting and engaging?
  • Does it answer any questions the reader may have?
  • Is the email sent from a reputable source?
  • Does it feel like the content is valuable to me?
  • Does the email connect to a social media account?

As you can see, this is a lot to think about. However, if you keep these tips in mind and apply them to your own email marketing strategy, you will be able to effectively engage with your audience and grow your business.

Scroll to Top