The Jersey Shore is one of the most famous resort areas in America. It is located on the coast of New Jersey, and was first established as a resort in the 19th century. It is most well known for its boardwalk, beaches, amusement parks, and shopping centers.
The outlet malls there are some of the biggest and best in the country, and it is a major vacation destination for thousands of people each year. In fact, it is known as the “Outlet Mall Mecca” and the “Division Street Fashion Heaven” due to the variety of brands and styles available for purchase.
If you are reading this, I assume you are either considering a vacation to the Jersey Shore, or have recently been there and would like to do more marketing there. Perhaps you are even thinking about setting up an outlet mall there, and want to know how to make sure your marketing strategy is as effective as possible.
I have put together a guide to help you make sure your marketing is a hit and will draw plenty of people to your mall. With a little bit of effort and planning, you will be able to ensure that your marketing is memorable and effective.
Create A Memorable Experience For Your Prospective Customers
One of the major draws of the Jersey Shore for tourists and vacationers is the boardwalk. If you are setting up an outlet mall there, then you need to make sure that the boardwalk experience is as good as possible. This means hiring some of the best boardwalk performers in the business, offering food and drink specials, and doing whatever else you can to make your customers feel like they have found the best spot in the world. Even better, you can create a more luxurious experience for your customers by hiring a private security guard to walk them to their cars.
To learn more, read our guide to setting up a luxury retail store front, or download our guide to boardwalk entertainment. They will help you make the most of the boardwalk and give you an idea of what to do and who to see to make your mall appealing to visitors.
Avoid The “Big Box” Retailers
If you are a newcomer to setting up an outlet mall, then the first thing you should do is avoid getting trapped into a long-term lease with a big box store. These are the large retailers who own a large amount of retail space in big box stores. The problem with these retailers is that they tend to oversell the product, cutting corners to make a quick dollar. As a result, they create a poor customer experience, which in turn reduces sales.
By avoiding these retailers, you will ensure that your customers receive excellent service, which in turn will boost your sales. For example, instead of going to a Home Depot to purchase some patio furniture, go to an independent retailer who has a much better understanding of what their customers want and need. With better service, you will have better results, which leads to higher sales and a better customer experience.
Be Creative With Your Pricing
In most cases, pricing is not as important as attracting customers, but it can help you determine how well your marketing is performing. If you are in the midst of setting up an outlet mall and want to determine the market demand for your product, then you should look into negotiating a lower price with the retailers you work with. You can also use this as a way to get creative and come up with special offers and discounts for your customers.
For example, you may want to offer a lower price to students or those who are currently employed. You may also want to get a discount for thematic outfits or accessories, like handbags and sun hats. These are just a few examples of what you can do, but the point is you should find a way to work with the retailers you are partnered with to get the best pricing possible.
Pricing is all about supply and demand, and in the case of the Jersey Shore, the demand is there. It is a renowned vacation destination and attracts a lot of people who want to visit or live there. If you can tap into that demand and supply to work together to create a better experience for your customers, then you are on the right track to making successful marketing.
Marketing On The Web
Another thing you can do to make your marketing more effective is getting yourself some web real estate. Websites like Google assist consumers by providing them with the information they need, without distracting them from what they are doing online. If your target audience spends a lot of time on the web, then getting inbound marketing and SEO is a must. Inbound marketing is all about creating quality content that is useful and provides value to your audience, which then builds trust and loyalty. This type of marketing is effective because it understands that people who are searching for information are more likely to be in the habit of buying things from those who they know and trust. In other words, your target audience is more likely to be receptive to your marketing and more easily inclined to visit or register for your mall.
Consider The Audience For Which You Are Creating The Content
The last thing you want to do is write an article about luxury retail and then put it out on social media, only to realize that it is targeted at adults and thus ineffective for younger people and teens. Consider whose needs and wants you are trying to meet with the content you create and tailor your message accordingly. For example, if you are trying to appeal to those who love Gucci, then your content should reflect that association. However, if you are writing for a popular fashion blog, then your content should be more broad in scope and appeal to as many people as possible.
This is important because you want to ensure that your content appeals to as many people as possible, which in turn will lead to more sales and a better experience for your customers. You should also think about investing in a content marketing strategy, which will help you develop and grow your brand online. This will then provide you with more opportunities to gain exposure and ultimately drive traffic to your mall.
Hopefully, this article will help you make the right decision about the Jersey Shore and decide whether or not setting up an outlet mall there is the right move for you. From a marketing perspective, the verdict is: it is. You may need to do some remodeling to make it more luxurious, but the demand for luxury goods and services is there, and you can certainly profit from that.