One of the most effective ways to get the word out about your business is by using email marketing. The fact is, according to HubSpot, as much as 83% of consumers are likely to engage with a company via email, and 71% of those people will actually follow up with a purchase.
With that in mind, let’s have a look at how you can use JotForm to effectively send emails and build a customer base.
Set Up Your Email Marketing List
The most vital step to effective email marketing is building a mailing list of engaged customers who are willing to receive your marketing messages. To do this, you need to make sure that your sign-up form is easy to find, usable, and filled with relevant details about your target audience.
As a general rule, you should not go above and beyond what is required for basic registration. The more you can do to incentivize people to sign up, the more you can engage with them on a personal level and provide value.
Also, make sure that you have enough information for each subscriber. This means that you must collect relevant details about your intended audience such as age, location, and industry.
Having this information will allow you to appropriately segment and target your messages, thereby increasing the chances of a positive response and growing your email list.
Set Up Autoresponders
Once you have a decent size email list, you can start to experiment with auto-responders. These are automated emails that get sent out to your subscribers as soon as they sign up. The idea behind them is to provide added value to your audience by making the whole experience more personalized.
For example, if you sell beauty products, you could offer a discount if they subscribe to your newsletter. Or if you’re an eCommerce store, you could offer a special sale to customers who sign up for your email list.
The key is to find a way to offer something special to your audience, and this often comes in the form of a discount or a special offer.
If you want to learn more, check out this guide from MailChimp on creating and sending successful email campaigns.
Design a Captivating Inbox Dump
Now that you have a vibrant email list, you can start to experiment with creating an enticing email inbox dump. An inbox dump, or pre-fresh email, is a collection of all the promotional blog content and social media posts you can find that relates to your business. This could be a special offer, a discount, or just an informational guide to the products you sell.
Many entrepreneurs and businesses use a tool like Branch to easily curate their email inbox dumps. With Branch, you can search by category and create email campaigns to promote your offerings. You can also use the tool to send out a daily digest of the best content from around the web. Designing an enticing inbox dump is a lot of fun, and once you have one, you’ll have a constant stream of high-quality content to promote your business.
Use Powerful Subject Lines
With an enticing inbox dump, you have the perfect opportunity to try out different subject lines and see which ones perform best. To find out what resonates with your audience, you can ask them directly through email surveys, or you can look at which emails receive the most engagement on social media.
When it comes to subject lines, less is more. The fewer words you use, the better. Avoid using phrases like “Hey,” “Welcome,” or “I hope you enjoy using our product.” Instead, use powerful and short subject lines that tease the reader and make them want to read your email.
Personalize Your Emails With Calls To Action
An important tip when designing emails is to include calls to action in the body of your message. A call to action is an instruction or action you ask the reader to take. It could be as simple as “Click here to read more,” or it could be more complex such as “Download our eBook and discover the benefits of selling handmade goods.”
Whatever the call to action is, make sure that it is relevant and ties directly to what the recipient is browsing or reading at the time.
Also, be sure to have multiple calls to actions in each email. Sometimes, an email will have just one call to action, but more often than not, there will be a second or third option that the subscriber can choose from. More information about call to actions can be found here.
Experiment With Different Placements
When you personalize your emails, you have the opportunity to experiment with different placements. One of the simplest ways to personalize an email is to put the recipient’s name in the subject line. But beyond that, you can include their name, address, and phone number in the body of the email. Having this information will make the email more personal.
Sometimes, people will even want to know who you are, so you may want to keep their details on file. You can also try out different email marketing platforms or tools to find the one that is best suited to your business.
As a general rule, it’s good to try out a few different types of emails to see which one performs best. Some businesses will even set up a form in their website where customers can sign up for their email list, and then you can follow up with an automated email to notify them of your product or service. Alternatively, you could use a tool like MailChimp to create and send email campaigns.
Monitor And Measure The Results Of Your Email Marketing Efforts
Now that you have a well-designed email marketing program, you can carefully monitor the results of your efforts. To do this, simply log into your email marketing platform and keep track of the number of people on your list, as well as how you engage with them. This way, you will know whether your efforts are paying off.
If you want to take things a step further, you could look at measuring the performance of each email you send out. To do this, you will need to set up a few automated emails, and then you can track the results. The key is to set up automated emails, so you don’t have to constantly check up on how things are going.
Email marketing can be extremely effective if you do it right. With a little bit of creativity, you can design an effective email campaign that will appeal to your audience and encourage them to engage with your business. By providing value and an attractive option for potential customers, you can grow your email list and ultimately, build a customer base.