If you’re looking to enter the aftermarket for air purification systems, then K&N is the ideal entry point. The company is a household name when it comes to air filters, and most people have heard of it. If you’ve never entered the business side of air filters, then this may be a good time to consider it. The good thing about K&N is that it’s a well-known brand with a pretty good reputation, which means you have a fairly high chance of selling lots of air purification products.
However, even if you’re a small business owner who just launched an online store or if you’re an aspiring entrepreneur who decided to take the leap and try your hand at running an online store, starting a business doesn’t come without its challenges. One of the major ones is marketing. Luckily for you, we’re going to tell you exactly how to go about marketing your K&N Air Filter Business so you can take the first step and start creating some buzz around your brand. In the following article, we’ll teach you everything you need to know about marketing your K&N Air Filter Business with email marketing.
Step one: Decide what you’ll use as your basecamp
Your basecamp is the place you’ll send all your marketing materials such as email campaigns. When you establish your basecamp, it is essential that you choose a web-hosting company that is both affordable and reputable. The key is to establish a presence on the web that is both reliable and attractive. It’s also important to research the best practices for sending email from a marketing standpoint. Some web hosts will sell you email lists that might be considered unsound (i.e. the list consists of people who visited a certain site or who bought a certain product). You don’t want to put yourself in that type of situation. With a reputable host, you’ll be able to build a trusted connection with your customers and potential buyers.
Step two: Set up your email templates
After you’ve picked your web host, it’s time to move on to the next step. This step will entail you creating email templates that you can use to send out periodic updates to your customers and potential buyers. When picking your email templates, make sure to choose ones that are appealing and that express the values and brand of your company. In order to set up your email templates, you’ll need to have a decent understanding of HTML. When you have that, all you need are a few sample emails to get started.
Step three: Create your marketing plan
Now that you’ve got the basics down, it’s time to develop a plan for marketing your K&N Air Filter Business. A marketing plan is essentially a roadmap that will help you get your product or service out there to the right audience. You need to have a clear picture of who you’re targeting and how you’re going to reach them. An email marketing plan should include the following elements:
- An objective or mission statement (i.e. what are you trying to achieve with your company?)
- A brand identity (i.e. what does your company stand for?)
- The desired customer profile (i.e. who are you targeting with your product or service?)
- Products (i.e. what are you offering)
- Prices (i.e. what are you selling the products for?)
- Promotions (i.e. what are you doing to attract new customers)
- Marketing initiatives (i.e. what are you doing to promote your company and its products/services)
- Charts and projections (i.e. what are you looking forward to and what do you expect from the business)
- An analysis of existing competition (i.e. who’s doing what and how effective are they?)
For example, if you’re a boutique selling swimsuits, you might want to target female millennials who want to be well-dressed but on a budget. Your products might include stylish swimsuits that fit the bill perfectly.
Step four: Measure the success of your marketing plan
Don’t worry, this step won’t take long, and it’s actually part of the fun. After you’ve put all your efforts into creating your plan, it’s time to see the results. In order to do this, you’ll need to set up a few automated emails, such as a welcome email or an email to notify your customers about a special offer, discount, or some other type of promotion. You can also use email analytics to determine the success of your marketing plan. With email analytics, you’ll be able to track the open rate, click-through rate, and conversion rate for each of your marketing emails.
If, for example, your open rate is 20%, then that means that 20% of your potential audience saw your email and decided to click on it. Now, you need to determine what that means for your business. If you’re looking for customers within the Air Quality Market, then your open rate could be a good indication of how well you’re doing. The higher your open rate is, the more people are potentially seeing your email and taking an interest in what you’ve got to offer. That’s good news!
Step five: Improve your marketing plan as you go
Now that you’ve got a good understanding of the basics of marketing a K&N Air Filter Business, it’s time to improve and iterate on your plan as you go. You’ll want to review this plan at least once a month and make necessary adjustments. Your web host should be able to point you to the right resources if you’re having trouble with any aspect of marketing your company. For example, if you notice that your open rate is low, then that means that either you’re not sending the right message or your target audience isn’t interested in your product or service.
With email marketing, you’ll want to make sure that you send out a newsletter roughly every three months, especially if you’re looking to grow your company. These updates will help your audience follow your company and keep them informed about what you’ve got to offer. Additionally, if you can afford it, then you can also consider implementing a remarketing program with Google or Facebook to reach past customers. Remarketing ads will help you bring in new customers to your company, while also helping to keep your current customers interested in your product or service.
In summary, marketing your K&N Air Filter Business with email marketing is a good idea. Why? Because it helps to establish a connection with your audience and allows you to stay in touch with your customers. Additionally, it’s a good idea to have a look at the competition so you know what you’re up against. However, even though email marketing is a smart strategy for marketing your business, it’s not going to do you any good if you don’t implement it effectively. That’s why it’s important to follow the steps outlined above and ensure you utilize email marketing in the right way.