Kaitlyn Chappell: AWeber – Do’s & Don’ts – The Best Email Service for Bloggers

If you’re a blogger, then you know how important it can be to have a reliable email service.

You need to have confidence that your emails are going to get delivered on time, and you also need to feel comfortable that you can trust the service to keep your private information secure.

With that in mind, let’s dive into why most people choose to use AWeber and what you should know about the platform.

Why Should You Use AWeber?

AWeber’s success comes from a simple fact: the platform is extremely simple to use and has a minimalist design that focuses on the content. If you’re not familiar, here’s a short tutorial:

  • Login.
  • Click on the gear icon in the upper right corner.
  • Select Settings.
  • Scroll down and click on the red button that says “Update Profiles”.
  • On the next page, enter your blog’s information (e.g., name, email, etc.).
  • Click on the Save button at the bottom of the page.
  • Congratulation! You’re done.
  • Now you can start sending emails to your audience.
  • For a more detailed tutorial, visit this link.

With that said, let’s explore how AWeber stacks up against the competition.

How Does AWeber Stack Up?

In the battle of the email services, AWeber scores high marks for usability and reliability. Here’s a short list of what makes the service so appealing to so many individuals and small businesses:

  • Ultra-simple Signup.
  • Simple, one-click send.
  • Pricing that fits any budget.
  • Attracting a Broad Audience.
  • Robust Features.
  • Native mobile apps.
  • Powerful API.
  • Unparalleled Reporting.
  • Free Domain and Hosting.

On the other hand, many major platforms have convoluted sign-up processes that involve jumping through multiple hoops, while others are completely free but lack critical features that would allow you to grow your audience (e.g., automatic list segmentation).

Based on the feedback we’ve received from our community, AWeber is head and shoulders above the competition when it comes to delivering an excellent user experience.

Top 5 Reasons Why You Should Use AWeber

Here are the top 5 reasons why you should use AWeber:

1. Confidence in sending out important emails

Even if you’re a seasoned marketer, it’s easy to lose confidence when sending out important emails. You’ve got a ton of leads, customers, or donors who have elected to receive important notifications from you. On the other hand, with AWeber, you instantly gain confidence knowing that emails will actually be delivered.

2. One-click send

Sending out newsletters and transactional emails can be tedious. You’ve got to find a way to segment your audience, create content that’s relevant to each group, and then send out the email. With AWeber, the process is made simple. Once you verify the details of your account, you can instantly send out an email to your audience with the click of a button.

3. Native mobile apps

If you’re a marketer on the go, you’ll find it super convenient to have all your key marketing information and communications at the tip of your fingertips. Fortunately, AWeber provides you with all the tools you need to take advantage of digital marketing from any device.

Whether you’re on the go to shop, dining out with friends, traveling, or just relaxing at home, you can use the native mobile apps to manage and send your marketing emails from anywhere. For example, the Chrome extension allows you to send out emails on the web or the iOS app allows you to send messages from your iPhone. Simply sign in with your AWeber account, navigate to the email compose window, and click the icon to launch an email.

4. Attracting a Broad Audience

If you’re looking to grow your audience, then you’re in the right place. AWeber’s success comes from the fact that the platform is incredibly easy to use and offers a wide array of features that allow you to target niches and draw in potential subscribers.

In addition to being easy to use, AWeber offers you the ability to target specific demographics, set up autoresponders, and even embed videos in your emails. You can choose from a variety of templates, branding, colors, fonts, and background images to fit your needs.

5. Robust Features

Finally, if you’re looking for a platform that provides you with all the features you need and doesn’t leave you wanting more, then AWeber is the answer. The platform offers you all the essential tools you need to automate your email marketing including content creation, landing pages, and analytics. Additionally, you get all the features of a traditional email marketing platform without all the fluff.

The bottom line is that AWeber provides you with a powerful email marketing tool that’s reliable, easy to use, and catered to the needs of medium and small businesses.

Pricing That Fits Any Budget

The good news is that even though AWeber is one of the most popular email service providers in the industry, the pricing is actually quite reasonable. If you’re on a tight spending budget, then the free plan is a great option for you. You don’t need to worry about limitations or restrictions when using the free plan. The bad news is that the free plan only offers you basic functionality that’s restricted to only sending out 10 emails per day.

Fortunately, there’s also a professional plan that you can choose from. Like the free plan, the professional plan offers you all the essential tools you need to launch and manage your email marketing campaigns. The difference is that the professional plan provides you with additional features that enable you to send out 100 emails per day, track opens, clicks, and much more.

Pricing That Fits Any Budget

Now, you might be wondering how much the paid plans cost. Here’s a quick breakdown:

  • Standard: $5 per month
  • Pro: $10 per month
  • Distributor: $15 per month
  • Enterprise: $25 per month
  • Choice Plus: $35 per month
  • Choice Pro: $50 per month
  • Choice Plus Pro: $60 per month

To help you decide how much you should budget for email marketing, let’s explore how much you should be paying for each feature.

Features That Cost How Much?

Here’s a breakdown of how much each feature costs:

1. Send Unlimited Emails

This is self-explanatory. To send unlimited emails, you need to be on the standard plan or higher. However, if you’re sending 100 emails per day, then you might want to consider the Pro plan. Ultimately, the choice is up to you.

2. Track Key Performance Indicators (KPIs)

To track KPIs, you need to be on the standard plan or higher. However, if you want to track a variety of metrics, then you might want to consider the Enterprise plan.

3. Automate Email Sending

If you’re looking for a tool that can help you automate the sending of your emails, then you need to be on the standard plan or higher. The good news is that the tool is literally built into the platform. Once you’ve set up your automation, you can forget about it and let the tool do the work for you.

4. Create And Publish Landing Pages

If you have a landing page that you need people to come back to, then you need to be on the standard plan or higher. Fortunately, creating and publishing a landing page is incredibly simple.

Here’s a breakdown of the steps you need to take to create and publish a landing page:

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