8 Ways to Increase Open Rates with Email Marketing

If you’re like most marketers, you probably spend a lot of time focusing on acquiring new subscribers to your email list. However, the reality is that once you have someone’s email, you can’t just sit back and enjoy a holiday; you need to keep the conversation going.

You can increase the open rates of your emails with a few simple tricks. Keep reading for some helpful tips!


Customizing your emails can increase their open rate by as much as 20 percent. Instead of sending your standard template email, you can give it a personal touch by customizing it with the recipient’s name. For example, you can add “Hey Adam, just wanted to follow up on our phone conversation from earlier this week. Here’s a bit more about what I was talking about…” before you send the email.

If you send too many emails with the same template, your subscribers will likely get bored and unsubscribe. By adding a personal touch to the email, you’re reminding them of the conversation and enticing them to stay subscribed.

Invest In Better Email Clients

If you want to maximize the open rates of your emails, you need to invest in a good email client. The reason behind this is simple: good email clients allow you to send personalized emails with touch-ups and stickers. For example, when you send a promotional email about your product or service, you can add a few brief and relevant messages to the end of the email to draw the reader’s attention. You can also personalize the email by adding a little drawing or a funny or serious quote.

Another great way to improve the open rate of your emails is to use something known as automated email campaigns. These are emails that are triggered by some event, like a customer opting into your email list or the end of a free trial. For example, if someone opens your email and immediately clicks on a link to make a purchase, you’ll know that link was clicked because the email marketing software platform detected when the person opened the email. Then, an automated email with a link to make the purchase will be sent to the person.

Other events that can trigger an automated campaign include subscribing to a publication, making a purchase from a retailer, or downloading a valuable app.

Investing in a good email marketing platform will make you stand out from the competition and allow you to keep your subscribers for longer.

Curate Content For Email

One of the most effective ways to improve the open rate of your emails is to create content for email that is informative and relevant to your audience. You can do this through blogs, case studies, how-to posts, or any other similar types of content.

If you’re not too familiar, a blog post is content that is regularly published on a website. You can use a blog to write about a variety of topics, including marketing, sales, and more. You can also use a blog to curate content for your email list – like how-to articles or case studies that are relevant to your audience.

Although creating and curating content for email is a great way to make an extra buck or two, it’s not an easy task. You’ll need to research the habits of your audience and decide what types of content they are seeking. From there, you can create content that you know they’ll value, appreciate, and remember.

Include Calls To Action

Every email marketing campaign needs Calls to Action (CTAs). This is a section of the email where you offer the reader a specific action they can take or a step they can follow. For example, a CTA could be “Click here to continue reading about the best digital marketing tools.”

Include CTAs in the body of your email as well as the email’s subject line. When someone clicks on a CTA, they will be taken to a tailored landing page that can convert them into a lead or an opportunity for your business.

Offer A Free Sample

If you want to improve the open rate of your emails, you can do so by offering a free sample. A free sample is like a trial offer for someone who has not yet made a purchase from your company. Typically, you’ll find these offers at the very end of an email – either in the form of a discount code for a product or service, an invitation to enter a contest or survey, or just a simple “Click here to continue.”

Giving away free samples is a great way to get the attention of your audience. When someone submits their email and provides their name, you have the opportunity to send them regular email updates about your company.

Use Video

If you want to improve the open rate of your emails, you can include a video in one of the forms below. A video can increase your conversion rate by as much as 15 percent. Videos can be used for a variety of purposes, from letting your audience know more about a product or service to simply entertaining them.

The key to using video effectively in your email marketing is to keep your video short and to the point.

If you’re not sure what kind of content would work well in video format, try doing a quick Google search on the topics you’re planning to cover in your email marketing. This way, you’ll have something to work with and can create a short, informative video to use in your campaigns.

Create A Lead Magnet

An effective lead magnet is designed to draw in potential customers who have no interest in your product or service – but who you think might be interested in what you have to offer. A lead magnet is simply a piece of content that you create to entice someone to subscribe to your email list.

The better your lead magnet, the more effectively you’ll be able to divert interest away from your competitors and towards your product or service. If you’re a business owner who’s looking for ways to grow your sales, a lead magnet is the perfect tool for you.

The easiest way to create an effective lead magnet is to write an enticing blog post about your product or service – but not too long. Then, you can provide a short-link to find out more about the post. The better the content of your lead magnet, the more effective it will be at drawing in traffic.

Whether you run a car dealership, an online shop, or another type of business, you can use a lead magnet to diversify your sales and grow your business. It’s always a good idea to provide value to your audience through content, and a lead magnet is a great way to do that.

Make Urgent Appeal

People who receive urgent appeals, like salespeople, telemarketers, and political canvassers, tend to click on links and take actions more often than people who receive less urgent appeals. If you want to improve the open rate of your emails, you can use this to your advantage by making urgent appeals in your email campaigns. For example, you can write “We need to set up a meeting to discuss how we can help you move forward with your dream kitchen renovation. If you’d like to know more, please click here…”

You’ll want to put a link in this email to a specific page on your website. While there, you can also include a second call to action in the form of a button or a link that they can click to find out more about your product or service. Then, you can follow up with a non-urgent email a few days later to remind them of your offer.

Make It Actionable

People like getting emails that they feel are useful or that offer some type of value. However, they don’t like getting emails that they feel are just there to bother them. For this reason, it’s important that you make sure that your emails contain some type of value. Make sure that your emails include content that is pertinent to your audience’s needs and that can be helpful to them in some way. For example, if you notice that a lot of your emails go unread because the content is not valuable enough, you can work on making it more so.

People who receive a lot of unhelpful or irrelevant emails will often block them from further outreach. If it’s possible that someone you’re emailing with could be a goldmine of potential customers, it’s worth the effort to make sure that your emails are as helpful and as pertinent as possible. Then, you can use an email marketing platform to grow your business.

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