Labor Day is a celebration of the working members of society. Whether you work in an office or in a factory, you get to enjoy some long overdue rest after working so hard all summer long. Now is the perfect time to make the most of this unofficial half-day off by taking advantage of the season and selling some products you may need or want for your home or office.
Now is the perfect time to take advantage of Labor Day and sell some products you may need or want for your home or office. With the official start of the summer season just around the corner, you can bet people will be looking for a way to de-stress and get some long overdue renovations done. What better way to celebrate the labor members of society than by offering them some great deals on items that can help them get through these last few months of the year?
You can make the most of this golden opportunity by taking advantage of Labor Day and offering your customers some great deals on items that can help them de-stress and get some renovations done. With the start of the summer season just around the corner, people will be looking for ways to unwind and catch up on some much-needed home renovations. One way to delight your customers while also making a small profit is to use your company’s email marketing platform to send special deals and discounts to people who have worked (or are working) hard all year long.
Let’s explore how you can use Labor Day as an excuse to promote your business and take advantage of this seasonal market opportunity.
Create A Loyalty Program
The first step to leveraging Labor Day is to create a loyalty program. This can be as simple as giving your customers points or stars for every purchase they make from your store. For example, if you are selling cookware and they purchase a waffle maker, you would give them five points or stars. You can then use this to entice them into buying your product again in the future.
The more you offer your customers the more they will value your brand. There are many different ways you can incentivize your customers to be loyal to your brand. For example, you can give them discounts or freebies for attending social events hosted by your brand. You can also ask your customers for suggestions on how to improve your product or service and offer them some recognition for their input.
Establish Regular Specials
Once you have acquired a handful of customers you can begin to establish regular specials. The best way to do this is by using an email marketing platform like HubSpot to plan out a schedule of discounts and special offers. Customers love discounts so you can bet they will flock to your site looking for deals if you offer them regularly. Make sure you build up a list of regular customers who have shown propensity to buy your product. You can then send out discounts and special offers to them on a regular basis.
Regular specials are a fantastic way to encourage your customers to come back for more. This type of incentive often works in tandem with a loyalty program. For example, you may want to give customers who spend a certain amount of money at your store a discount or a coupon. Or, you may give customers who make a certain number of purchases a special deal. Establishing regular specials allows you to leverage the excitement of the upcoming seasonal occasion while also providing your customers with value and incentive to continue shopping with you.
Sell More Than One Product
Another great way to take advantage of Labor Day is to sell more than one product. If you sell household appliances, you can use Labor Day to negotiate a lower price on a refrigerator. Or, if you are selling garden tools, you can use the occasion to negotiate a lower price on a digger or tiller. If they are buying another appliance or tool at the same time, you can use this as leverage to get them to agree to your price. Remember to price them aggressively, but not too high. In other words, you should not be afraid to haggle with the customer to get the best possible price. Never apologize for being a little tricky or aggressive —they will appreciate your tactics and may even become long-term customers.
Use Your E-mail List
Let’s assume you have established a relationship with at least one customer. You can then take it a step further and send out an offer to them using your email list. They will be able to see other products or services your company offers and may be interested in purchasing. Most importantly, they will see your company’s flag-shipped special offers and deals and think of your brand when they are making their purchase decision. This is one of the best things you can do as a business owner or manager to gain leverage in your pricing. Remember to be generous with your discounts or you may lose your customer to another brand. Sending out offers to your email list is a great way to get other businesses to match or beat your prices. Most importantly, you can use this list to follow-up with customers who have expressed interest in your product.
If you are looking for ways to grow your business using Labor Day, there are many different options available to you. You can start by leveraging the occasion for a discount on one of your products or services. If you are running an eCommerce store, you can use the occasion to establish savings accounts for your customers. This can be a great way to encourage people to buy more from your store.
As a business owner or manager, you have to make difficult decisions every day. There is always a trade-off between profit and loss, price and quality. By using your resources and brains to your advantage, you can ensure you make the right decision for your business.