Set Up An Email Newsletter
Having an email newsletter is a great way to connect with your audience and stay in the forefront of their minds. Having a space regularly update with helpful information and content is a great way to build trust and prove to your audience that you are a thought leader in your industry. Having a presence on social media is great, but it’s not the same as having a personalized email newsletter.
You can use a tool like HubSpot to set up a free trial account so you can test out the email newsletter feature. Once you’re happy with how it works, you can move onto the next step.
Develop An Email Marketing Strategy
Having a strategy when it comes to email marketing is essential. Otherwise, you’ll just be sending out emails willy-nilly, hoping that you’ll connect with someone (which you may or may not).
You need to consider a variety of factors when developing your strategy, such as your target audience, the platform you’ll rely on to reach them, and your budget. For instance, if you’re looking to target entrepreneurs and business owners, then you might want to explore digital marketing and email marketing platforms like MailChimp, Constant Contact, or HubSpot.
If you’re looking for a free platform, try out HubSpot. With HubSpot, you can create personalized email newsletters, send out automated emails, and track the results of your email marketing campaigns all from one place.
Develop An Email Marketing Plan
An email marketing plan is a road map for your email marketing campaign. It will include things like the following:
- An explanation of why you’re sending the emails
- The target audience for the campaign
- The content of the emails (preferably in an organized list)
- The signup mechanism for the list
- How you’ll measure the success of the campaign
When you have a plan, it is much easier to get things done. You can follow the plan blindly or deviate from it slightly to fit your needs and the needs of your audience. Having a plan also helps you get organized, so you can stay focused during the process and ensure that everything gets done on time.
If you’re looking for a free plan, try out HubSpot. It’s great for creating email marketing plans because you can easily create automated emails that send out on a schedule or manually enter individual emails that you want to send out.
Determine How You’ll Measure The Success Of Your Campaign
The main goal of your email marketing campaign is to generate leads and grow your business. To determine how you’ll measure the success of your campaign, you’ll first need to decide how you’ll define that term. What is a lead? What is a quantifiable activity that you can measure and track as a sign of success?
You could track the number of times someone clicks on a link or downloads a file. You could track the number of people who sign up for a website or an email list. You could track the number of times someone prints out a specific email. Etc.
Once you have your definition of a lead, you can brainstorm ideas for how you’ll measure the success of your email marketing campaign. Looking for a quantifiable sign of success will make it much easier to determine whether or not you’re meeting your goal of generating leads.
If you’re looking for a free tool to help you with this, try out Google Analytics. It is very widely used and is easy to use. Just install it on your website and you’re good to go.
Choose The Right Platform
Besides the definition of a lead, you need to decide which platform you’ll use to conduct your email marketing campaign. There are a variety of places online where you can get started without paying a dime. However, as your campaign grows, you may want to explore other platforms that offer more features or have a more favorable pricing structure.
One thing to keep in mind is that email marketing works best when it is automated, so taking the time to figure out which platform is the best suited for your needs can be a daunting task. If it’s a choice between Gmail and Yahoo! Mail, for example, you may want to consider the pricing structure before making your decision.
Establish Regular Email Marketing Schedules
There are a variety of platforms that let you schedule emails to be sent out at a later date. If you’re looking for a quick and easy solution to distribute these emails, then look into tools such as MailChimp or Constant Contact. The sky is the limit when it comes to the features these tools offer, making them the clear choice for any business seeking an easy and affordable solution for email marketing.
However, if you want to be able to customize your emails and integrate them with other platforms and applications, then you may want to consider a platform like HubSpot. With HubSpot, you can create automated emails that send out on a schedule or enter individual emails that you want to send out.
Determining The Optimal Timing For Email Marketing
When it comes to email marketing, the timing is everything. You want to choose a time when your audience is available and willing to receive your message. Consider things like this:
- When is it best to send out an email?
- How frequently should you send out emails?
- What is the optimal period of time to send out an email?
- Should you send out a promotional email or a new product announcement?
- What is the ideal moment to send out an email?
To determine the optimal timing for your email marketing, you need to consider all of the above factors, as well as your budget. If you’re looking for a free tool to help you with this, try out Google Analytics. It’s very widely used and is easy to use. Just install it on your website and you’re good to go.
Develop An Email Marketing Funnel
An email marketing funnel is the path your leads (or potential leads) take to become a customer. It is made up of the various steps you take to gain their interest, convert them into customers, and then retain them as payors (paying customers).
An email marketing funnel can be segmented into two parts: