It is pretty common knowledge that digital marketing is a major tool for all businesses, big or small. It isn’t a secret that people use digital marketing to find products they want online. With more than 2.79 million active monthly users and a whole lotta love, it’s no wonder that the AWeber team is so happy to see so many fellow marketers discovering the platform and benefiting from its powerful tools.
If you’re reading this, I assume you’re already aware that you can use AWeber to grow your email list and start seeing real results from your email marketing campaigns. However, just like with any other new tool or platform, it’s important to learn the ropes if you want to get the most out of this amazing tool.
In this blog post, we’ll teach you everything you need to know about using AWeber to grow your email list and start seeing real results from your email marketing campaigns. We’ll cover each step of the process so you can understand what’s going on and how to make the most out of AWeber. Let’s get started.
Setting Up Your Account
You’ll want to begin by setting up a username and password for your AWeber account. It is easy to do and it will only take a few minutes. You’ll then be able to begin using the platform to its full capacity. Remember, if you use an email marketing service like AWeber, then you’re automatically in the business of selling products or services through email marketing. That means you’re bound to receive a lot of spam as you build your list.
To protect your list from unwanted spam, you’ll want to confirm your email address only once you’ve received the confirmation from AWeber that you’ve set up your account. This way, you can be sure that you’ve established authentic communication with your subscriber.
Creating Your List
Now that you have your account set up, it’s time to create your email list. You can certainly use a tool like MailChimp, which many marketers and businesses use to great effect. Still, it’s important to understand what makes up an email list in the first place. An email list is simply subscribers who have opted to sign up for your email notifications or newsletter. You can think of it as a list of people who want to hear from you.
An important thing to note is that an email list is simply a list of potential customers. It doesn’t mean that you have to sell anything to them. You can use these subscribers as a pool of potential customers who you can approach for business. You can use tools like AWeber to create email lists based on your niche, gender, age and interests. For example, you might want to create a list of men between the ages of 18 and 24 who live in the San Francisco Bay Area and are interested in real estate and investment advice.
Segmenting Your List
You’ve probably noticed that most email marketing platforms like AWeber offer a feature where you can segment your list by the preferences and interests of your subscribers. You can use this feature to create various lists based on the information your subscribers give you. For example, you might want to create a list of people who liked the movie Interstellar and are now interested in learning how to navigate the Earth’s orbit around the sun. You can use this list to send them content relating to space travel and exploration.
Creating Content For Your List
Now that you have your email list, it’s time to create content for it. It is a good idea to think of content as information that’s valuable to your audience. When you create content for your list, you’re essentially giving your subscribers information they can use. Depending on the type of content you create, you might want to create different pieces of content for different lists. For example, you could create a podcast for your African American list and another one for your Bay Area real estate list.
What’s important to consider is that you want to make sure that each piece of content you create is relevant and valuable to your audience. If you want to create an eBook for your list, you’ll want to make sure that the content inside is valuable and interesting enough to keep your subscribers interested. You also want to make sure that your eBook isn’t too long or too short. Most people hate getting too much information and then having to scroll through a lot to find what they want. Make sure that each piece of content you create is short and to the point.
Richer Media Has The Answers
If you’re looking for more information on the subject, you’ll want to check out the Richer Media blog. They’ve got a lot of great pieces on using digital marketing to grow your business. Still, it’s always nice to have a place to stop and get expert advice. When you’re new to digital marketing, it can be hard to know where to turn. That’s why it’s important to learn from those who have been there already and seen how the sausage is made. When you’re new to digital marketing, it’s common to feel overwhelmed. Just know that AWeber is here to help. It’s a great place to start if you’re looking to get the most out of your digital marketing strategy.