Lelia Martin: What Is PR/Marketing?

Many of us aren’t exactly sure what public relations (PR) and marketing (Marketing) are, and what they do. If you’re reading this, you’re either wondering the same thing, or you already know exactly what PR and Marketing are and how they function. Either way, keep reading.

Short Brief History Of The Two Fields

It’s important to understand the history behind the two industries. As you might guess, PR and Marketing have a lot in common – they’re both about influencing people and getting results. However, they have a pretty crucial difference as well. While Marketing tends to be focused on selling a product, PR focuses on creating positive impressions of a brand or organization.

The history of PR and Marketing is practically intertwined. As far back as the 1800s, advertisers began to experiment with different ways to get the word out about their products. One of the first major public relations efforts was the work that Edward Bernays did for the tobacco company, W. & J. Corson, in the early 1900s. He came up with the idea of using PR to establish a brand’s image as a positive one.

The Difference In Focus

One of the main ways in which PR and Marketing differ is in their focus. Marketing is all about getting your product into the hands of as many people as possible. This could mean getting the product mentioned on TV or radio, getting the ad in a prestigious magazine, putting up billboards, or buying ads in local newspapers. When it comes to Marketing, the goal is to spread the word about your product as far and as quickly as possible.

On the other hand, PR is more about building credibility and confidence for your product or organization. The goal is to get good press coverage for your brand or product so that people have confidence in you and want to do business with you.

In today’s world, PR and Marketing are used together more than ever. Take social media, for example. You can use marketing to gain attention and grow your following on Twitter and Facebook, and then you can use PR to push your content into the media and gain more traction.

Common Ground

One of the biggest things that unites PR and Marketing is that they’re both about getting results. This can be anything from getting a contract with a big-name company to getting members of the media to write about your company or product, to getting people to change their opinion of your brand or product. Just about anything is possible with enough hard work and strategic thinking. This is why it’s such a valuable skill to be able to combine these two fields.

Speaking of hard work, that also ties into the other big difference between PR and Marketing. While marketers tend to be business-focused and analytic, public relations people tend to be more passionate about their work and want to see the results of their efforts. So, even if you’re not a naturally optimistic person, don’t be discouraged if your first couple of attempts at PR don’t immediately bear fruit. Just keep at it and, eventually, you’ll see results.

The Importance Of Reputation Management

One of the most important differences between PR and Marketing has to do with reputation management. If you’re not familiar, reputation is the way people perceive or regard you. It’s how others will look at you and what you do, based on your actions and previous results. If you have a good reputation, you’re in a favorable position to gain more business, gain more followers on social media, get good press coverage, and so much more.

If you maintain a good reputation, it will be very hard to lose it. You have to do positive things to keep it intact, and you have to make sure that your actions are consistent with your brand image. This means that if you want to retain your good reputation, you have to be very careful about the words and actions you display both online and off-line. This is why it’s so important to have specialists trained in the field of reputation management who can help you navigate and manage the various types of online reviews and comments people can leave about your company or brand.

Why Do You Want To Learn This Skill?

So, you want to learn how to become an expert in media relations and marketing, huh? Great! You can use your knowledge and skill to land some really great jobs. Here’s a shortlist of some of the major companies that could use your help:

  • Google
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Linkedin
  • Youtube
  • Vimeo
  • Hootsuite
  • Digg
  • StumbleUpon
  • Reddit
  • Douyin (formerly TikTok)

These companies have all been accused of manipulating public opinion, either through overt propaganda or through the spread of false information. They all have a vested interest in promoting a positive image of their brand, and they definitely could use your help in doing so.

On the other hand, there are a lot of unknowns that you could help uncover. Maybe you discover that a vaccine causes a certain illness, or that a well-known artist is actually a brilliant marketing strategist who came up with clever marketing campaigns that drew in a whole new audience. It’s always great to discover new things, and it’s a sure way to learn new things.

How Do You Want To Use Your Learning?

So, you’ve decided that you want to become an expert in media relations and marketing – what do you do now? There are two main options here. You can take a traditional route and get a degree in communications or journalism. Alternatively, you can create your own unique path and become a full-time professional in media relations and marketing. Not only will you have the skills to become an expert, but you’ll also have the freedom to shape your career path completely.

The choice is yours. Just make sure that whatever you do, you do your research first and know exactly what you’re getting into.

Scroll to Top