The world of email marketing can be a tricky place to navigate. There are a variety of software and tools that promise to make your life as a marketer much simpler – but how true are these claims? We’ll take a look at the top 3 email marketing software reviews for Mac to give you an idea of what to expect.
Top 3 Email Marketing Software For Mac
Here’s a quick rundown of the top 3 email marketing software for Mac. We’ll cover what each tool can do for you, the pros and cons of using each one, and ultimately, which one is right for your business.
1. FlyerMail
Released in 2016, FlyerMail aims to simplify email marketing by offering tools that can automate many of the tasks that come with the job. The service allows you to create and send emails with minimal effort. It has a drag-and-drop builder that makes creating emails quick and simple. Plus, you can even use pre-made templates to get straight to the point.
One of the things that makes FlyerMail special is its active community. You can join various groups, and within these groups, you can find people with shared interests. For instance, you might like to group members who are designers, and in this group, you can find people who love Sketch, or people who like Figma, or people who use Photoshop.
FlyerMail is a really versatile tool and can be used for a variety of industries. However, it can be tricky to get started with as it requires a paid membership to use. Once you’ve paid the membership fee, you can access the tool’s email templates, which are great if you’re looking to quickly send out a bulk mailer.
2. MailChimp
Founded in 2009, MailChimp boasts to be the world’s #1 email marketing platform with over 2.8 million active users. The service is ideal for those who want to quickly and effortlessly send out emails on behalf of a business. You only need to create a MailChimp account and you’re good to go. Once you’ve signed up, you can create campaigns with ease and within a few minutes, you’ll have your first email – or in the case of a drip email campaign, you can start sending out emails to your list.
MailChimp has a decent amount of customization available, so if you’re looking for a tool that can easily fit your needs, this is the one you want to check out. One of the unique aspects of MailChimp is that it allows you to import email templates from other services, such as HubSpot and Marketo. This makes it much easier to get started with, since you won’t have to build out all of your template logic by hand.
MailChimp has a freemium plan that allows you to send out up to 300 mails per month for free. This is great for small businesses and startups, as it gives them the chance to grow their audience and establish themselves before having to pay for the tool. Once you’ve reached this limit, you can choose between paying $5 per month or $50 per year to continue using the tool.
3. Campaigner
Campaigner is the Swiss Army knife of email marketing platforms. Much like its sibling, FlyerMail, the tool aims to make email marketing much simpler. It offers tools that can assist you in creating an email campaign from scratch, or that can assist you in harvesting and using data from other platforms, such as Google Analytics and Facebook.
Much like MailChimp, Campaigner makes getting started with email marketing simple. It has a drag-and-drop email builder that allows you to create and send out emails with minimal effort. You can also use built-in templates to get the basics done – like the greeting and the subject line. From there, you can dive in and begin crafting your actual email with all of the content and design elements you’ve created.
Like some of the other tools on this list (and like some people on this list), Campaigner is versatile enough to be used in multiple ways. For instance, you might want to use it to send out a weekly roundup of the top articles from your blog every Monday, or use it to send out a monthly email with the latest products and deals. The sky is the limit with the amount of campaigns you can create with this tool!
Campaigner is super popular among bloggers and content creators, which makes sense, since they can use these tools to create and send out consistent content to their audience week after week (or month after month). If you fit into this category, you can use Campaigner to quickly and easily get your message out to your audience.
What’s the Difference?
With so many email marketing software platforms to choose from, how do you go about making the right decision? One way is to look at the customer support available – is there an actual person you can reach out to if you have questions? Some of these platforms offer 24/7 customer support, while others have only limited support hours. The level of support you get will largely depend on the quality of the tool – meaning it might require more or less effort to get answers from the developers.
Which One Should You Choose?
Ultimately, you have to decide which one is right for your business. If you’re looking for a free option that allows you to get started quickly and easily, use MailChimp. If you want a tool that can be used for a variety of industries and provides a higher level of customization, go with Campaigner.
Or, if you want a robust tool that provides exceptional support, try FlyerMail. All of these tools have their perks, so you need to decide which one is the best for your needs. Ultimately, we hope this article on mac email marketing software reviews helped you find the best option for your business. If you have any other questions, feel free to reach out to us at hi@sendinc.com.